Rapala Audience in United States
Rapala has an estimated audience of 618,204 people in United States. 20.5% are female, 79.5% are male, average age 39.9. Top regions: Minnesota, Wisconsin, Michigan. Top brand affinities: Electrolyte, Kwaito, Vocal harmony, Governor of Michigan, Alaska.
The average Rapala fan in United States is 39.9 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, Michigan. Top brand affinities include Electrolyte, Kwaito, Vocal harmony, with strongest over-indexing on Electrolyte (8.46× the country average). Demographically, the Rapala audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Consulting
Demographics of Rapala fans
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 39.9 |
| Estimated audience size | 618,204 |
Audience persona
The typical Rapala fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Electrolyte.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Minnesota | 53,460 | 6.04× |
| Wisconsin | 34,572 | 3.72× |
| Michigan | 24,362 | 1.51× |
| Florida | 24,026 | 0.57× |
| California | 21,449 | 0.32× |
| Texas | 19,899 | 0.37× |
| Illinois | 16,741 | 0.81× |
| New York | 15,534 | 0.45× |
| Pennsylvania | 15,497 | 0.74× |
| Ohio | 14,285 | 0.75× |
| North Carolina | 10,554 | 0.57× |
| Tennessee | 10,079 | 0.81× |
| Georgia | 9,661 | 0.51× |
| Iowa | 9,349 | 1.84× |
| Indiana | 8,950 | 0.79× |
| Alabama | 8,193 | 0.95× |
| Missouri | 7,530 | 0.76× |
| Colorado | 7,144 | 0.73× |
| Virginia | 6,923 | 0.46× |
| Washington | 6,531 | 0.53× |
| Utah | 6,118 | 1.11× |
| Kentucky | 5,886 | 0.76× |
| New Jersey | 5,426 | 0.35× |
| South Carolina | 5,414 | 0.58× |
| Massachusetts | 5,230 | 0.43× |
| Oregon | 5,065 | 0.71× |
| North Dakota | 4,773 | 3.76× |
| Louisiana | 4,750 | 0.6× |
| South Dakota | 4,322 | 3.02× |
| Arkansas | 4,310 | 0.85× |
| Idaho | 4,223 | 1.36× |
| Oklahoma | 4,186 | 0.61× |
| Montana | 3,908 | 2.28× |
| Arizona | 3,599 | 0.29× |
| Nebraska | 3,471 | 1.12× |
| Maryland | 3,108 | 0.29× |
| Connecticut | 3,052 | 0.49× |
| Kansas | 2,849 | 0.58× |
| West Virginia | 2,841 | 0.99× |
| Mississippi | 2,688 | 0.53× |
| Nevada | 2,035 | 0.34× |
| Maine | 2,001 | 0.9× |
| New Hampshire | 1,516 | 0.62× |
| Wyoming | 1,445 | 1.58× |
| Vermont | 1,292 | 1.19× |
| New Mexico | 1,238 | 0.4× |
| Alaska | 999 | 0.76× |
| Hawaii | 955 | 0.36× |
| Rhode Island | 710 | 0.36× |
| Delaware | 617 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolyte | 8.46× | Health |
| Kwaito | 39.28× | Music & Radio |
| Vocal harmony | 6.31× | Music & Radio |
| Governor of Michigan | 9.4× | Politics & Society |
| Alaska | 1.95× | Travel & Leisure |
| Minnesota | 1.94× | Travel & Leisure |
| Hibachi | 8.37× | Food & Beverages |
| JDSU | 2.95× | Business & Career |
| Urban Outfitters | 1.77× | Shopping |
| Cherish (group) | 10.17× | Music & Radio |
| Home staging | 4.5× | Home & Garden |
| Grinch | 3.44× | Movies & TV |
| Voter registration | 4.09× | Politics & Society |
| Wok | 5.35× | Food & Beverages |
| Product design | 1.52× | Business & Career |
| Hipster | 7.17× | Politics & Society |
| Unique Gifts | 1.68× | Shopping |
| Kikar HaShabbat | 11.47× | News |
| Regional styles of Mexican music | 1.97× | Music & Radio |
| St. Ives | 9.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Pet Ownership | JOY | 1.64 |
| Risk Appetite | THRILL | 1.55 |
| Family Orientation | CONSERVATISM | 1.45 |
| DIY Mentality | THRILL | 1.26 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| Germany | 8.5% |
| Italy | 6.7% |
See Rapala audiences in other countries
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Frequently asked questions
How many fans does Rapala have in United States?
Rapala has an estimated audience of 618,204 people in United States, concentrated in Minnesota and Wisconsin.
What is the gender split and age of Rapala fans?
20.5% of Rapala fans are female, 79.5% are male, with an average age of 39.9 years.
Which brands do Rapala fans like most?
Rapala fans show strongest brand affinity for Electrolyte (8.46×), Kwaito (39.28×), and Vocal harmony (6.31×) over the country average.
Where do Rapala fans live in United States?
Rapala fans in United States are most concentrated in Minnesota (reach 53,460), Wisconsin (reach 34,572), and Michigan (reach 24,362). These three regions account for the largest share of the active audience.
What other brands do Rapala fans also like?
Beyond Rapala itself, the audience over-indexes on Kwaito (39.28×), Vocal harmony (6.31×), Governor of Michigan (9.4×), and Alaska (1.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rapala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.