Rascasse Audience Intelligence

Rapala Target Market in United States

A data profile of the people who buy, follow and care about Rapala in United States — modelled from more than twelve digital signal sources. Rapala has an estimated audience of 623,650 people in United States.

#3304among Brand in United States#3052in Sports

The average Rapala fan in United States is 39.9 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, Florida.

Top brand affinities include Tackle Warehouse, Shimano, Angling, with strongest over-indexing on Tackle Warehouse (46.38× the country average).

Demographically, the Rapala audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rapala fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Tackle Warehouse.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rapala profile in United States.

Audience size
624K
in United States
Gender
20.5%♀
79.5% male
Age
39.9
average years
Country rank
#32063
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rapala

20.5% are female, 79.5% are male, average age 39.9.

Fig. 02

Gender split

20.5%
Female
79.5%
Male
Demographic split for Rapala audience in United States
MetricValue
Female20.5%
Male79.5%
Average age39.9
Estimated audience size623,650
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Rapala audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4919%
50+24%
Fig. 04

Worldwide distribution

38.5%

of the worldwide Rapala audience comes from United States.

Worldwide audience distribution share by country for Rapala
CountryShare
United States38.5%
Germany8.4%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rapala audience in United States is strongest.

Fig. 05

Top regions by affinity

Rapala customers by region in United States
#RegionReachAffinity×
01Minnesota~50K5.69×
02Wisconsin~30K3.43×
03North Dakota~4K3.37×
04South Dakota~5K3.32×
05Montana~4K2.05×
06Iowa~9K1.69×
07Michigan~20K1.41×
08Wyoming~1K1.41×
09Idaho~4K1.34×
10Nebraska~4K1.17×
11Utah~6K1.05×
12West Virginia~3K0.99×
13Maine~2K0.98×
14Alabama~8K0.96×
15Alaska~1K0.92×
16Arkansas~5K0.89×
17Kentucky~7K0.86×
18Tennessee~10K0.82×
19Indiana~9K0.78×
20New Hampshire~2K0.78×
21Missouri~8K0.77×
22Illinois~20K0.75×
23Colorado~7K0.75×
24Delaware~1K0.75×
25Rhode Island~1K0.74×
26Mississippi~4K0.72×
27Pennsylvania~10K0.71×
28Oregon~5K0.71×
29Kansas~3K0.71×
30Washington, District of Columbia~1K0.71×
31Ohio~10K0.70×
32Oklahoma~5K0.70×
33Hawaii~2K0.70×
34Louisiana~5K0.68×
35New Mexico~2K0.67×
36South Carolina~6K0.66×
37Connecticut~4K0.61×
38North Carolina~10K0.60×
39Washington~7K0.56×
40Florida~20K0.55×
41Nevada~3K0.55×
42Georgia~10K0.53×
43Virginia~8K0.50×
44Massachusetts~6K0.50×
45Maryland~5K0.46×
46New York~20K0.44×
47Arizona~5K0.44×
48New Jersey~7K0.42×
49Texas~20K0.38×
50California~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Rapala, United States
0.33×1.00×5.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rapala audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rapala audience
#·InterestCategoryAffinity×
01TackleDirectShopping47.35×
02Tackle WarehouseShopping46.38×
03ShimanoCars & Mobility34.33×
04Major League FishingSports22.52×
05Weber GrillsHome & Garden15.53×
06Pennsylvania LotteryGames15.25×
07Boat showTravel & Leisure10.97×
08CatfishMovies & TV10.32×
09MotorboatCars & Mobility10.00×
10AnglingSports9.89×
11Sportsman's WarehouseShopping7.03×
12Weather forecastingHome & Garden5.75×
13Fly fishingSports5.26×
14Dominican RepublicTravel & Leisure5.07×
15Renewable energyBusiness & Career4.90×
16FedExBusiness & Career4.53×
17Discount TireShopping4.36×
18Solar energyHome & Garden4.20×
19Mortgage loansBusiness & Career2.89×
20GolfSports2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rapala audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rapala audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.01×
Risk AppetiteTHRILL2.30×
Convenience OrientationPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rapala audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
MindfulnessBALANCE0.70×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rapala's target market in United States?

Rapala's target market in United States covers an estimated 623,650 people, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Rapala customers?

20.5% of the Rapala audience are female, 79.5% are male, with an average age of 39.9 years.

03

Which brands do Rapala fans like most?

Rapala fans show strongest brand affinity for Tackle Warehouse (46.38×), Shimano (34.33×), and Angling (9.89×) over the country average.

04

Where do Rapala fans live in United States?

Rapala fans in United States are most concentrated in Minnesota (reach ~50K), Wisconsin (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rapala fans also like?

Beyond Rapala itself, the audience over-indexes on Shimano (34.33×), Angling (9.89×), Motorboat (10×), and FedEx (4.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Rapala audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rapala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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