Rascasse Audience Intelligence

Carp Audience in United States

A data profile of the people who buy, follow and care about Carp in United States — modelled from more than twelve digital signal sources. Carp has an estimated audience of 2,112,103 people in United States.

#6142among Topic in United States#252in Pets & Animals

The average Carp fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Catfish, Aquarium, with strongest over-indexing on City Bank (16.36× the country average).

Demographically, the Carp audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carp fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for City Bank.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carp profile in United States.

Audience size
2.1M
in United States
Gender
24.4%♀
75.6% male
Age
36.6
average years
Country rank
#13650
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carp fans

24.4% are female, 75.6% are male, average age 36.6.

Fig. 02

Gender split

24.4%
Female
75.6%
Male
Demographic split for Carp audience in United States
MetricValue
Female24.4%
Male75.6%
Average age36.6
Estimated audience size2,112,103
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Carp audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Carp audience comes from United States.

Worldwide audience distribution share by country for Carp
CountryShare
United States19.1%
Japan18.0%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carp audience in United States is strongest.

Fig. 05

Top regions by affinity

Carp fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~6K1.32×
02Minnesota~40K1.30×
03Nebraska~10K1.30×
04Utah~20K1.29×
05Kansas~20K1.29×
06Idaho~10K1.27×
07North Dakota~5K1.26×
08Iowa~20K1.24×
09Wisconsin~40K1.22×
10West Virginia~10K1.22×
11Indiana~50K1.20×
12Missouri~40K1.14×
13Michigan~60K1.13×
14Oklahoma~30K1.13×
15Vermont~4K1.13×
16Colorado~40K1.09×
17Arkansas~20K1.09×
18Montana~6K1.09×
19Ohio~70K1.04×
20Pennsylvania~70K1.03×
21Illinois~70K1.02×
22Oregon~20K1.02×
23Kentucky~30K1.01×
24North Carolina~60K0.98×
25South Carolina~30K0.98×
26Tennessee~40K0.97×
27Washington~40K0.96×
28Connecticut~20K0.96×
29New Hampshire~8K0.96×
30Maine~7K0.94×
31Massachusetts~40K0.93×
32Virginia~50K0.92×
33Rhode Island~6K0.92×
34Alabama~30K0.91×
35Texas~200K0.88×
36Louisiana~20K0.87×
37New Mexico~9K0.87×
38Mississippi~20K0.86×
39Washington, District of Columbia~5K0.84×
40Florida~100K0.83×
41New York~100K0.83×
42Georgia~50K0.83×
43California~200K0.81×
44Delaware~5K0.81×
45Arizona~30K0.79×
46Maryland~30K0.78×
47Alaska~3K0.76×
48New Jersey~40K0.75×
49Hawaii~7K0.73×
50Nevada~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Carp, United States
0.70×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carp audience
#·InterestCategoryAffinity×
01TackleDirectShopping46.84×
02SpinnerbaitSports28.42×
03Tackle WarehouseShopping26.76×
04CatfishMovies & TV20.27×
05Major League FishingSports18.44×
06Big FishMovies & TV17.36×
07KoiPets & Animals16.90×
08City BankBusiness & Career16.36×
09Anthem Blue CrossBusiness & Career15.26×
10AquariumPets & Animals13.19×
11ShimanoCars & Mobility8.91×
12Fly fishingSports5.23×
13Largemouth bassFood & Beverages4.99×
14AnglingSports4.80×
15PoodlePets & Animals3.76×
16Yorkshire TerrierPets & Animals3.48×
17Labrador RetrieverPets & Animals3.31×
18French BulldogPets & Animals3.30×
19Dog walkingPets & Animals2.96×
20SupermanMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carp audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.45×
Risk AppetiteTHRILL1.89×
DIY MentalityTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carp audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Quality AwarenessPREMIUM0.75×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carp have in United States?

Carp has an estimated audience of 2,112,103 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carp fans?

24.4% of Carp fans are female, 75.6% are male, with an average age of 36.6 years.

03

Which brands do Carp fans like most?

Carp fans show strongest brand affinity for City Bank (16.36×), Catfish (20.27×), and Aquarium (13.19×) over the country average.

04

Where do Carp fans live in United States?

Carp fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Carp fans also like?

Beyond Carp itself, the audience over-indexes on Catfish (20.27×), Aquarium (13.19×), Tackle Warehouse (26.76×), and Spinnerbait (28.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Carp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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