Carp Audience in United States
Carp has an estimated audience of 2,112,103 people in United States. 24.4% are female, 75.6% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Goop, Vocal harmony, Grinch, Wok.
The average Carp fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Goop, Vocal harmony, with strongest over-indexing on Hibachi (15.79× the country average). Demographically, the Carp audience skews more male with an average age of 36.6, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Carp fans
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 36.6 |
| Estimated audience size | 2,112,103 |
Audience persona
The typical Carp fan in United States is more male, around 36.6 years old, with strong DIY Mentality tendencies and a notable affinity for Hibachi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 194,212 | 0.84× |
| Texas | 153,333 | 0.84× |
| Florida | 124,961 | 0.87× |
| New York | 107,010 | 0.91× |
| Pennsylvania | 75,912 | 1.07× |
| Illinois | 69,925 | 0.99× |
| Ohio | 68,331 | 1.05× |
| Michigan | 65,645 | 1.19× |
| North Carolina | 63,812 | 1× |
| Georgia | 53,300 | 0.82× |
| Virginia | 49,516 | 0.96× |
| Indiana | 45,131 | 1.17× |
| New Jersey | 43,931 | 0.82× |
| Washington | 43,430 | 1.03× |
| Massachusetts | 42,928 | 1.03× |
| Tennessee | 41,747 | 0.99× |
| Missouri | 41,526 | 1.22× |
| Colorado | 38,937 | 1.17× |
| Minnesota | 37,821 | 1.25× |
| Wisconsin | 37,442 | 1.18× |
| Arizona | 33,111 | 0.77× |
| South Carolina | 31,351 | 0.99× |
| Maryland | 30,312 | 0.83× |
| Alabama | 26,278 | 0.89× |
| Oregon | 25,789 | 1.07× |
| Kentucky | 25,123 | 0.95× |
| Oklahoma | 24,724 | 1.05× |
| Kansas | 23,488 | 1.41× |
| Louisiana | 22,556 | 0.83× |
| Connecticut | 21,776 | 1.03× |
| Utah | 21,338 | 1.13× |
| Iowa | 20,992 | 1.21× |
| Arkansas | 18,370 | 1.06× |
| Mississippi | 13,778 | 0.79× |
| Nevada | 13,374 | 0.65× |
| Idaho | 12,842 | 1.21× |
| Nebraska | 12,767 | 1.21× |
| West Virginia | 11,449 | 1.16× |
| New Hampshire | 8,513 | 1.02× |
| New Mexico | 8,113 | 0.77× |
| Maine | 7,564 | 1× |
| Rhode Island | 6,487 | 0.96× |
| Montana | 6,283 | 1.07× |
| Hawaii | 6,208 | 0.68× |
| Washington, District of Columbia | 5,813 | 0.92× |
| South Dakota | 5,643 | 1.16× |
| North Dakota | 5,043 | 1.16× |
| Delaware | 4,682 | 0.8× |
| Vermont | 4,298 | 1.16× |
| Wyoming | 3,313 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hibachi | 15.79× | Food & Beverages |
| Goop | 9.72× | Internet & Social Media |
| Vocal harmony | 8.02× | Music & Radio |
| Grinch | 6.67× | Movies & TV |
| Wok | 10.6× | Food & Beverages |
| Governor of Michigan | 11.26× | Politics & Society |
| Elsword | 22.35× | Games |
| Combat sport | 2.06× | Sports |
| El Paso County, Colorado | 15.77× | Travel & Leisure |
| Bank account | 2.9× | Business & Career |
| Google Home | 7.4× | Technology & Electronics |
| Collectable | 1.78× | Kids & Family |
| Grace Slick | 9.65× | Music & Radio |
| Minnesota | 1.92× | Travel & Leisure |
| headspace | 9.68× | Health |
| Kwaito | 26.32× | Music & Radio |
| JDSU | 2.89× | Business & Career |
| Urban Outfitters | 1.74× | Shopping |
| Hipster | 8.86× | Politics & Society |
| Cherish (group) | 10× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.56 |
| Risk Appetite | THRILL | 1.54 |
| Patriotism | CONSERVATISM | 1.52 |
| Sports Activity | POWER | 1.48 |
| Early Adopter Mentality | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 18.0% |
| United Kingdom | 6.3% |
See Carp audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Carp have in United States?
Carp has an estimated audience of 2,112,103 people in United States, concentrated in California and Texas.
What is the gender split and age of Carp fans?
24.4% of Carp fans are female, 75.6% are male, with an average age of 36.6 years.
Which brands do Carp fans like most?
Carp fans show strongest brand affinity for Hibachi (15.79×), Goop (9.72×), and Vocal harmony (8.02×) over the country average.
Where do Carp fans live in United States?
Carp fans in United States are most concentrated in California (reach 194,212), Texas (reach 153,333), and Florida (reach 124,961). These three regions account for the largest share of the active audience.
What other brands do Carp fans also like?
Beyond Carp itself, the audience over-indexes on Goop (9.72×), Vocal harmony (8.02×), Grinch (6.67×), and Wok (10.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Carp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.