Rascasse Audience Intelligence

Anthem Blue Cross Target Market in United States

A data profile of the people who buy, follow and care about Anthem Blue Cross in United States — modelled from more than twelve digital signal sources. Anthem Blue Cross has an estimated audience of 1,194,710 people in United States.

#18among Insurances in United States#2152among Brand in United States#1408in Business & Career

The average Anthem Blue Cross fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include NOISY, vijay tv, Cigar Advisor, with strongest over-indexing on NOISY (249.77× the country average).

Demographically, the Anthem Blue Cross audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anthem Blue Cross fan in United States is balanced, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for NOISY.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anthem Blue Cross profile in United States.

Audience size
1.2M
in United States
Gender
54.3%♀
45.7% male
Age
39.3
average years
Country rank
#20948
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Anthem Blue Cross

54.3% are female, 45.7% are male, average age 39.3.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Anthem Blue Cross audience in United States
MetricValue
Female54.3%
Male45.7%
Average age39.3
Estimated audience size1,194,710
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Anthem Blue Cross audience in United States
Age bracketShare%
16-1927%
20-2914%
30-3914%
40-4918%
50+27%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Anthem Blue Cross audience comes from United States.

Worldwide audience distribution share by country for Anthem Blue Cross
CountryShare
United States90.4%
China2.4%
Philippines0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anthem Blue Cross audience in United States is strongest.

Fig. 05

Top regions by affinity

Anthem Blue Cross customers by region in United States
#RegionReachAffinity×
01California~600K4.98×
02New Hampshire~20K3.84×
03Nevada~30K2.94×
04New York~100K1.98×
05Kentucky~30K1.90×
06Connecticut~20K1.65×
07Indiana~30K1.52×
08Virginia~30K1.19×
09New Jersey~30K1.07×
10Missouri~20K1.05×
11Maine~4K1.03×
12Idaho~6K0.96×
13Georgia~30K0.95×
14Ohio~30K0.91×
15Wisconsin~20K0.90×
16Oregon~10K0.90×
17Utah~10K0.90×
18Rhode Island~3K0.90×
19Arizona~20K0.87×
20Massachusetts~20K0.87×
21Washington~20K0.85×
22Mississippi~8K0.82×
23Delaware~3K0.82×
24Vermont~2K0.79×
25Alabama~10K0.76×
26Illinois~30K0.75×
27Texas~80K0.74×
28Florida~60K0.74×
29North Carolina~30K0.74×
30Washington, District of Columbia~3K0.74×
31Tennessee~20K0.72×
32Pennsylvania~30K0.71×
33Kansas~7K0.71×
34South Carolina~10K0.70×
35West Virginia~4K0.67×
36Montana~2K0.67×
37Alaska~2K0.66×
38Maryland~10K0.64×
39Colorado~10K0.63×
40Michigan~20K0.62×
41Iowa~6K0.62×
42Minnesota~10K0.61×
43Louisiana~9K0.61×
44South Dakota~2K0.61×
45Arkansas~6K0.59×
46Nebraska~3K0.58×
47North Dakota~1K0.58×
48New Mexico~3K0.54×
49Oklahoma~7K0.52×
50Hawaii~2K0.47×
Fig. 06

Affinity by region

Affinity by region — Anthem Blue Cross, United States
0.47×1.00×4.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anthem Blue Cross audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anthem Blue Cross audience
#·InterestCategoryAffinity×
01vijay tvMovies & TV637.31×
02Bristol ZooTravel & Leisure515.16×
03KirakiraTravel & Leisure496.15×
04NOISYMusic & Radio249.77×
05Rizzle KicksMusic & Radio249.77×
06Cigar AdvisorFood & Beverages246.80×
07Monster (manga)Literature178.41×
08Joy BauerMovies & TV164.20×
09Hungarian University of Fine ArtsBusiness & Career146.26×
10Bond StreetTravel & Leisure73.07×
11Nestlé Pure LifeFood & Beverages58.29×
12Montecristo (cigar)Brand50.41×
13Tattoo StudioFashion & Accessoires49.56×
14Dog biscuitPets & Animals44.49×
15Cigar barFood & Beverages31.86×
16BonafideMusic & Radio17.70×
17CarpPets & Animals15.26×
18Tattoos.comFashion & Accessoires14.25×
19Tattoos and Tattoo ArtFashion & Accessoires11.93×
20SupermanMovies & TV2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anthem Blue Cross audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anthem Blue Cross audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.59×
Luxury OrientationPREMIUM1.45×
SustainabilityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anthem Blue Cross audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.63×
SpiritualityBALANCE0.64×
TraditionCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Anthem Blue Cross's target market in United States?

Anthem Blue Cross's target market in United States covers an estimated 1,194,710 people, concentrated in California and New York.

02

What is the gender split and age of Anthem Blue Cross customers?

54.3% of the Anthem Blue Cross audience are female, 45.7% are male, with an average age of 39.3 years.

03

Which brands do Anthem Blue Cross fans like most?

Anthem Blue Cross fans show strongest brand affinity for NOISY (249.77×), vijay tv (637.31×), and Cigar Advisor (246.8×) over the country average.

04

Where do Anthem Blue Cross fans live in United States?

Anthem Blue Cross fans in United States are most concentrated in California (reach ~600K), New York (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Anthem Blue Cross fans also like?

Beyond Anthem Blue Cross itself, the audience over-indexes on vijay tv (637.31×), Cigar Advisor (246.8×), Kirakira (496.15×), and Monster (manga) (178.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Anthem Blue Cross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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