Anthem Blue Cross Audience in United States

Anthem Blue Cross logo

Anthem Blue Cross has an estimated audience of 1,185,553 people in United States. 54.3% are female, 45.7% are male, average age 39.3. Top regions: California, New York, Texas. Top brand affinities: vijay tv, NOISY, Kirakira, Monster (manga), Tattoo Studio.

The average Anthem Blue Cross fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include vijay tv, NOISY, Kirakira, with strongest over-indexing on vijay tv (637.31× the country average). Demographically, the Anthem Blue Cross audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Anthem Blue Cross fans

Demographic split for Anthem Blue Cross audience in United States
MetricValue
Female54.3%
Male45.7%
Average age39.3
Estimated audience size1,185,553

Audience persona

The typical Anthem Blue Cross fan in United States is balanced, around 39.3 years old, with strong Travelling tendencies and a notable affinity for vijay tv.

Top regions in United States

Top regions ranked by reach for Anthem Blue Cross in United States
RegionReachAffinity
California643,4244.94×
New York138,9412.1×
Texas79,8670.78×
Florida57,7500.72×
Ohio38,3571.05×
Georgia36,9491.01×
Indiana36,1231.67×
New Jersey35,9041.19×
Virginia34,3951.19×
Illinois31,1320.79×
Nevada29,7512.59×
Pennsylvania29,6700.74×
Kentucky29,2291.97×
North Carolina26,9590.76×
Washington22,3050.94×
Arizona22,0060.91×
Missouri20,7141.08×
Massachusetts20,5370.88×
Michigan19,2800.62×
Connecticut19,0641.6×
Tennessee16,7760.71×
Wisconsin16,3750.92×
New Hampshire14,1093.02×
Maryland12,7190.62×
South Carolina12,6140.71×
Oregon12,3060.91×
Alabama12,0830.73×
Colorado12,0060.64×
Minnesota10,4580.62×
Louisiana9,1820.6×
Utah9,0010.85×
Mississippi7,7000.79×
Oklahoma6,8910.52×
Kansas6,7410.72×
Idaho6,0541.02×
Iowa5,8900.6×
Arkansas5,3540.55×
Maine4,2371×
West Virginia3,4320.62×
Nebraska3,4100.57×
Rhode Island3,2160.85×
New Mexico2,9140.49×
Washington, District of Columbia2,5750.72×
Delaware2,4720.76×
Montana2,1350.65×
Hawaii2,0360.4×
Vermont1,5010.72×
South Dakota1,4640.53×
Alaska1,4590.58×
North Dakota1,1240.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anthem Blue Cross audience
BrandAffinityCategory
vijay tv637.31×Movies & TV
NOISY249.77×Music & Radio
Kirakira496.15×Travel & Leisure
Monster (manga)178.41×Literature
Tattoo Studio49.56×Fashion & Accessoires
Joy Bauer164.2×Movies & TV
Bond Street73.07×Travel & Leisure
Montecristo (cigar)50.41×
Bristol Zoo515.16×Travel & Leisure
Tattoos and Tattoo Art11.93×Fashion & Accessoires
Rizzle Kicks249.77×Music & Radio
Cigar bar31.86×Food & Beverages
Hungarian University of Fine Arts146.26×Business & Career
Bonafide17.7×Music & Radio
Superman2.26×Movies & TV
Dog biscuit44.49×Pets & Animals
Nestlé Pure Life58.29×Food & Beverages
Chérie FM116.06×Music & Radio
Carp15.26×Pets & Animals
Healthy Alternatives45.12×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anthem Blue Cross audience
TraitClusterScore
TravellingTHRILL1.33
LGBTQ+ IdentityOPEN1.25
Price SensitivityPREMIUM1.25
Early Adopter MentalityPOWER1.14
Quality AwarenessPREMIUM1.14
Design AffinityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Anthem Blue Cross
CountryShare
United States91.1%
China2.5%
Philippines0.9%

See Anthem Blue Cross audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Anthem Blue Cross have in United States?

Anthem Blue Cross has an estimated audience of 1,185,553 people in United States, concentrated in California and New York.

What is the gender split and age of Anthem Blue Cross fans?

54.3% of Anthem Blue Cross fans are female, 45.7% are male, with an average age of 39.3 years.

Which brands do Anthem Blue Cross fans like most?

Anthem Blue Cross fans show strongest brand affinity for vijay tv (637.31×), NOISY (249.77×), and Kirakira (496.15×) over the country average.

Where do Anthem Blue Cross fans live in United States?

Anthem Blue Cross fans in United States are most concentrated in California (reach 643,424), New York (reach 138,941), and Texas (reach 79,867). These three regions account for the largest share of the active audience.

What other brands do Anthem Blue Cross fans also like?

Beyond Anthem Blue Cross itself, the audience over-indexes on NOISY (249.77×), Kirakira (496.15×), Monster (manga) (178.41×), and Tattoo Studio (49.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anthem Blue Cross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.