Bonafide Audience in United States
Bonafide has an estimated audience of 1,208,007 people in United States. 51.6% are female, 48.4% are male, average age 32.7. Top brand affinities: Moto Guzzi, Beetlejuice, Google Maps, Indeed.com, Livemusic.
Top brand affinities include Moto Guzzi, Beetlejuice, Google Maps, with strongest over-indexing on Moto Guzzi (101.06× the country average). Demographically, the Bonafide audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Bonafide fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 32.7 |
| Estimated audience size | 1,208,007 |
Audience persona
The typical Bonafide fan in United States is balanced, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Moto Guzzi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moto Guzzi | 101.06× | Cars & Mobility |
| Beetlejuice | 11.73× | Movies & TV |
| Google Maps | 6.63× | Internet & Social Media |
| Indeed.com | 6.41× | Business & Career |
| Livemusic | 7.26× | Music & Radio |
| Enterprise Rent-A-Car | 7.49× | Cars & Mobility |
| Ian Somerhalder | 20.3× | Movies & TV |
| Depop | 14.46× | Fashion & Accessoires |
| Apple Store | 8.64× | Shopping |
| Dolls Kill | 21.99× | Shopping |
| Ozzy Osbourne | 9.35× | Music & Radio |
| Stussy | 11.9× | Fashion & Accessoires |
| Circle K | 6.66× | Shopping |
| Google News | 5.54× | News |
| Capital One | 3.77× | Business & Career |
| Superman | 2.49× | Movies & TV |
| Camila Cabello | 16.21× | Music & Radio |
| JD Sports | 11.13× | Shopping |
| Tim Burton | 13.45× | Movies & TV |
| Hair Cuttery | 13.91× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.73 |
| Urban Lifestyle | OPEN | 1.72 |
| Design Affinity | PREMIUM | 1.53 |
| Extroversion | THRILL | 1.49 |
| Price Sensitivity | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| Argentina | 21.9% |
| India | 9.0% |
See Bonafide audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bonafide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.