Bonafide Audience in United States
Bonafide has an estimated audience of 1,208,007 people in United States. 51.6% are female, 48.4% are male, average age 32.7. Top brand affinities: Historic site, Vocal harmony, Grinch, Dog breed, Goop.
Top brand affinities include Historic site, Vocal harmony, Grinch, with strongest over-indexing on Historic site (7.46× the country average). Demographically, the Bonafide audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Bonafide fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 32.7 |
| Estimated audience size | 1,208,007 |
Audience persona
The typical Bonafide fan in United States is balanced, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 7.46× | Arts & Culture |
| Vocal harmony | 7.85× | Music & Radio |
| Grinch | 6.4× | Movies & TV |
| Dog breed | 1.75× | Pets & Animals |
| Goop | 7.57× | Internet & Social Media |
| Fairy godmother | 10.41× | Literature |
| No Escape (1994 film) | 14.56× | Movies & TV |
| Hibachi | 9.19× | Food & Beverages |
| Home construction | 1.54× | Home & Garden |
| Nebraska Cornhuskers football | 3.83× | Sports |
| JDSU | 3.13× | Business & Career |
| Natural rubber | 2.05× | Cars & Mobility |
| Home staging | 5.06× | Home & Garden |
| Mathcore | 7.68× | Music & Radio |
| Harlow | 11.14× | Travel & Leisure |
| Bank account | 2.27× | Business & Career |
| Hipster | 8.43× | Politics & Society |
| Hardik Pandya | 13.06× | Sports |
| La Jolla | 7.78× | Travel & Leisure |
| Governor of Michigan | 6.17× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.73 |
| Urban Lifestyle | OPEN | 1.72 |
| Design Affinity | PREMIUM | 1.53 |
| Extroversion | THRILL | 1.49 |
| Price Sensitivity | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| Argentina | 21.9% |
| India | 9.0% |
See Bonafide audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bonafide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.