Rascasse Audience Intelligence

Bonafide Audience in United States

A data profile of the people who buy, follow and care about Bonafide in United States — modelled from more than twelve digital signal sources. Bonafide has an estimated audience of 2,622,871 people in United States.

#57among Rock in United States#1886among Person in United States#1198in Music & Radio

The average Bonafide fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rose Tattoo, National Women's Soccer League, Superman, with strongest over-indexing on Rose Tattoo (30.69× the country average).

Demographically, the Bonafide audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bonafide fan in United States is more male, around 36.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rose Tattoo.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bonafide profile in United States.

Audience size
2.6M
in United States
Gender
37.6%♀
62.4% male
Age
36.2
average years
Country rank
#11494
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bonafide fans

37.6% are female, 62.4% are male, average age 36.2.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Bonafide audience in United States
MetricValue
Female37.6%
Male62.4%
Average age36.2
Estimated audience size2,622,871
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Bonafide audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4926%
50+10%
Fig. 04

Worldwide distribution

45.7%

of the worldwide Bonafide audience comes from United States.

Worldwide audience distribution share by country for Bonafide
CountryShare
United States45.7%
Argentina25.5%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bonafide audience in United States is strongest.

Fig. 05

Top regions by affinity

Bonafide fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K2.64×
02Georgia~100K1.48×
03New Jersey~100K1.40×
04Florida~300K1.27×
05New York~200K1.22×
06Alabama~50K1.22×
07Connecticut~40K1.22×
08Illinois~100K1.17×
09Tennessee~70K1.15×
10Colorado~50K1.14×
11California~400K1.12×
12Louisiana~40K1.12×
13Texas~300K1.11×
14Arizona~60K1.06×
15Washington, District of Columbia~9K1.05×
16Pennsylvania~100K1.03×
17Maryland~50K1.02×
18Virginia~70K1.01×
19Delaware~8K1.01×
20Michigan~80K1.00×
21Kentucky~40K1.00×
22South Carolina~40K0.99×
23Ohio~90K0.98×
24North Carolina~90K0.98×
25Indiana~50K0.96×
26New Hampshire~10K0.96×
27Massachusetts~60K0.95×
28West Virginia~10K0.92×
29Montana~8K0.92×
30Vermont~5K0.92×
31Arkansas~20K0.89×
32Oklahoma~30K0.88×
33Mississippi~20K0.88×
34Rhode Island~8K0.88×
35South Dakota~6K0.88×
36Maine~9K0.87×
37Alaska~6K0.87×
38Washington~50K0.85×
39North Dakota~5K0.85×
40Iowa~20K0.84×
41Missouri~40K0.83×
42Nebraska~10K0.83×
43Minnesota~30K0.82×
44Kansas~20K0.82×
45Idaho~10K0.82×
46Oregon~30K0.81×
47Utah~20K0.81×
48Hawaii~10K0.81×
49New Mexico~10K0.78×
50Nevada~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Bonafide, United States
0.77×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bonafide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bonafide audience
#·InterestCategoryAffinity×
01Rose TattooMusic & Radio30.69×
02Anthem Blue CrossBusiness & Career17.70×
03AC/DCMusic & Radio9.93×
04Paris HiltonFashion & Accessoires8.51×
05National Women's Soccer LeagueSports7.45×
06Phil CollinsMusic & Radio5.95×
07Diaper bagKids & Family4.10×
08UniqloShopping3.88×
09Spirit HalloweenKids & Family3.87×
10Digital artArts & Culture3.51×
11Art exhibitionArts & Culture3.50×
12LivemusicMusic & Radio3.19×
13BeetlejuiceMovies & TV3.11×
14Anime and manga fandomLiterature2.79×
15Golf ChannelSports2.60×
16Vintage clothingFashion & Accessoires2.23×
17SupermanMovies & TV2.13×
18Planet FitnessSports1.63×
19TikTokInternet & Social Media1.52×
20Music videosMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bonafide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bonafide audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.75×
Price SensitivityPREMIUM1.70×
ExtroversionTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bonafide audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Community OrientationOPEN0.78×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bonafide have in United States?

Bonafide has an estimated audience of 2,622,871 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bonafide fans?

37.6% of Bonafide fans are female, 62.4% are male, with an average age of 36.2 years.

03

Which brands do Bonafide fans like most?

Bonafide fans show strongest brand affinity for Rose Tattoo (30.69×), National Women's Soccer League (7.45×), and Superman (2.13×) over the country average.

04

Where do Bonafide fans live in United States?

Bonafide fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bonafide fans also like?

Beyond Bonafide itself, the audience over-indexes on National Women's Soccer League (7.45×), Superman (2.13×), Spirit Halloween (3.87×), and Anthem Blue Cross (17.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Bonafide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonafide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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