Rascasse Audience Intelligence

Paris Hilton Audience in United States

A data profile of the people who buy, follow and care about Paris Hilton in United States — modelled from more than twelve digital signal sources. Paris Hilton has an estimated audience of 4,004,914 people in United States.

#15among Fashion model in United States#1014among Person in United States#398in Fashion & Accessoires

The average Paris Hilton fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tattoos and Tattoo Art, Tattoos.com, Tattoo (2002 film), with strongest over-indexing on Tattoos and Tattoo Art (8.86× the country average).

Demographically, the Paris Hilton audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paris Hilton fan in United States is more female, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Tattoos and Tattoo Art.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paris Hilton profile in United States.

Audience size
4M
in United States
Gender
60.9%♀
39.1% male
Age
33.0
average years
Country rank
#8050
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paris Hilton fans

60.9% are female, 39.1% are male, average age 33.0.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Paris Hilton audience in United States
MetricValue
Female60.9%
Male39.1%
Average age33.0
Estimated audience size4,004,914
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Paris Hilton audience in United States
Age bracketShare%
16-1938%
20-2920%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Paris Hilton audience comes from United States.

Worldwide audience distribution share by country for Paris Hilton
CountryShare
United States30.9%
Brazil6.9%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paris Hilton audience in United States is strongest.

Fig. 05

Top regions by affinity

Paris Hilton fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.21×
02Arizona~100K1.19×
03Nevada~40K1.14×
04Arkansas~40K1.13×
05Alabama~60K1.12×
06Oklahoma~50K1.10×
07Texas~400K1.08×
08Florida~300K1.08×
09Maryland~70K1.08×
10Illinois~100K1.07×
11Utah~40K1.07×
12Missouri~70K1.06×
13Kentucky~50K1.06×
14New York~200K1.04×
15Tennessee~80K1.04×
16Washington~80K1.04×
17Michigan~100K1.03×
18Ohio~100K1.02×
19Georgia~100K1.02×
20Oregon~50K1.02×
21Indiana~70K1.01×
22Minnesota~60K1.01×
23Connecticut~40K1.01×
24Hawaii~20K1.01×
25New Jersey~100K1.00×
26New Mexico~20K1.00×
27Alaska~8K1.00×
28Pennsylvania~100K0.99×
29Massachusetts~80K0.99×
30Louisiana~50K0.99×
31North Carolina~100K0.98×
32Kansas~30K0.98×
33Colorado~60K0.97×
34Wisconsin~60K0.97×
35South Carolina~60K0.97×
36Idaho~20K0.96×
37Washington, District of Columbia~10K0.96×
38Virginia~90K0.95×
39Mississippi~30K0.95×
40Montana~10K0.95×
41North Dakota~8K0.95×
42Iowa~30K0.94×
43Nebraska~20K0.93×
44West Virginia~20K0.93×
45Rhode Island~10K0.92×
46New Hampshire~10K0.90×
47South Dakota~8K0.90×
48Maine~10K0.84×
49Delaware~9K0.82×
50Vermont~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Paris Hilton, United States
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paris Hilton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paris Hilton audience
#·InterestCategoryAffinity×
01Tattoos.comFashion & Accessoires10.28×
02Tattoo StudioFashion & Accessoires10.14×
03Tattoo (2002 film)Movies & TV9.81×
04Ray JMusic & Radio8.90×
05Tattoos and Tattoo ArtFashion & Accessoires8.86×
06BonafideMusic & Radio8.51×
07Vintage BooksLiterature6.35×
08Pop artArts & Culture5.65×
09Megyn KellyMovies & TV5.25×
10Street danceSports3.97×
11Tattoo machineBeauty & Wellness3.88×
12Modeling agencyFashion & Accessoires3.57×
13Tattoo inkBeauty & Wellness3.21×
14Contemporary danceArts & Culture3.13×
15Dance studioSports3.00×
16Underground hip hopMusic & Radio2.08×
17Scooby-DooMovies & TV2.05×
18Britney SpearsMusic & Radio1.95×
19FunMovies & TV1.68×
20GmailInternet & Social Media1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paris Hilton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paris Hilton audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
Urban LifestyleOPEN1.14×
TraditionCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paris Hilton audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
SustainabilityBALANCE0.93×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paris Hilton have in United States?

Paris Hilton has an estimated audience of 4,004,914 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paris Hilton fans?

60.9% of Paris Hilton fans are female, 39.1% are male, with an average age of 33.0 years.

03

Which brands do Paris Hilton fans like most?

Paris Hilton fans show strongest brand affinity for Tattoos and Tattoo Art (8.86×), Tattoos.com (10.28×), and Tattoo (2002 film) (9.81×) over the country average.

04

Where do Paris Hilton fans live in United States?

Paris Hilton fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Paris Hilton fans also like?

Beyond Paris Hilton itself, the audience over-indexes on Tattoos.com (10.28×), Tattoo (2002 film) (9.81×), Ray J (8.9×), and Bonafide (8.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in United States

See Paris Hilton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paris Hilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →