Paris Hilton Audience in United States

Paris Hilton has an estimated audience of 3,922,234 people in United States. 60.9% are female, 39.1% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Tattoos and Tattoo Art, Tattoo (2002 film), Bonafide, Ray J, Modeling agency.
The average Paris Hilton fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tattoos and Tattoo Art, Tattoo (2002 film), Bonafide, with strongest over-indexing on Tattoos and Tattoo Art (8.86× the country average). Demographically, the Paris Hilton audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Paris Hilton fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 33.0 |
| Estimated audience size | 3,922,234 |
Audience persona
The typical Paris Hilton fan in United States is more female, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Tattoos and Tattoo Art.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 563,276 | 1.31× |
| Texas | 384,352 | 1.14× |
| Florida | 297,832 | 1.12× |
| New York | 238,162 | 1.09× |
| Illinois | 148,387 | 1.14× |
| Pennsylvania | 133,577 | 1.01× |
| Georgia | 127,677 | 1.06× |
| Ohio | 126,292 | 1.05× |
| North Carolina | 117,081 | 0.99× |
| Michigan | 106,384 | 1.04× |
| New Jersey | 102,603 | 1.03× |
| Arizona | 96,392 | 1.2× |
| Virginia | 93,692 | 0.98× |
| Tennessee | 84,359 | 1.07× |
| Washington | 83,821 | 1.07× |
| Massachusetts | 78,761 | 1.02× |
| Indiana | 74,725 | 1.04× |
| Maryland | 72,061 | 1.07× |
| Missouri | 68,255 | 1.08× |
| Colorado | 61,728 | 1× |
| Alabama | 60,301 | 1.1× |
| Minnesota | 59,181 | 1.05× |
| South Carolina | 58,848 | 1× |
| Wisconsin | 57,134 | 0.97× |
| Kentucky | 53,017 | 1.08× |
| Louisiana | 50,191 | 0.99× |
| Oklahoma | 49,245 | 1.13× |
| Oregon | 45,825 | 1.02× |
| Nevada | 43,304 | 1.14× |
| Connecticut | 40,816 | 1.04× |
| Utah | 36,721 | 1.05× |
| Arkansas | 36,679 | 1.14× |
| Kansas | 30,448 | 0.99× |
| Iowa | 30,280 | 0.94× |
| Mississippi | 29,293 | 0.91× |
| New Mexico | 18,878 | 0.96× |
| Idaho | 17,826 | 0.91× |
| Nebraska | 17,797 | 0.9× |
| Hawaii | 17,557 | 1.04× |
| West Virginia | 16,196 | 0.89× |
| New Hampshire | 12,935 | 0.84× |
| Maine | 11,455 | 0.82× |
| Washington, District of Columbia | 11,189 | 0.95× |
| Rhode Island | 11,056 | 0.89× |
| Montana | 9,652 | 0.89× |
| Delaware | 8,281 | 0.77× |
| Alaska | 7,560 | 0.9× |
| South Dakota | 7,520 | 0.83× |
| North Dakota | 7,197 | 0.89× |
| Vermont | 5,163 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tattoos and Tattoo Art | 8.86× | Fashion & Accessoires |
| Tattoo (2002 film) | 9.81× | Movies & TV |
| Bonafide | 8.51× | Music & Radio |
| Ray J | 8.9× | Music & Radio |
| Modeling agency | 3.57× | Fashion & Accessoires |
| Ink Master | 6.08× | Movies & TV |
| Street dance | 3.97× | Sports |
| Tattoo ink | 3.21× | Beauty & Wellness |
| Vintage Books | 6.35× | Literature |
| Gmail | 1.62× | Internet & Social Media |
| Scooby-Doo | 2.05× | Movies & TV |
| Tattoo machine | 3.88× | Beauty & Wellness |
| Megyn Kelly | 5.25× | Movies & TV |
| Pop art | 5.65× | Arts & Culture |
| Dance studio | 3× | Sports |
| Tattoo Studio | 10.14× | Fashion & Accessoires |
| Fun | 1.68× | Movies & TV |
| Underground hip hop | 2.08× | Music & Radio |
| Contemporary dance | 3.13× | Arts & Culture |
| Socialite | 6.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.66 |
| Indulgence | JOY | 1.35 |
| Mindfulness | BALANCE | 1.24 |
| Social Media Usage | JOY | 1.2 |
| Convenience Orientation | PREMIUM | 1.19 |
| Urban Lifestyle | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Brazil | 6.7% |
| Germany | 5.3% |
See Paris Hilton audiences in other countries
More Fashion model audiences in United States
- Meghan Markle (9,474,505)
- Alan Ritchson (9,116,627)
- Malin Åkerman (7,330,353)
- Kendall Jenner (6,632,475)
- Jayne Mansfield (5,801,458)
Frequently asked questions
How many fans does Paris Hilton have in United States?
Paris Hilton has an estimated audience of 3,922,234 people in United States, concentrated in California and Texas.
What is the gender split and age of Paris Hilton fans?
60.9% of Paris Hilton fans are female, 39.1% are male, with an average age of 33.0 years.
Which brands do Paris Hilton fans like most?
Paris Hilton fans show strongest brand affinity for Tattoos and Tattoo Art (8.86×), Tattoo (2002 film) (9.81×), and Bonafide (8.51×) over the country average.
Where do Paris Hilton fans live in United States?
Paris Hilton fans in United States are most concentrated in California (reach 563,276), Texas (reach 384,352), and Florida (reach 297,832). These three regions account for the largest share of the active audience.
What other brands do Paris Hilton fans also like?
Beyond Paris Hilton itself, the audience over-indexes on Tattoo (2002 film) (9.81×), Bonafide (8.51×), Ray J (8.9×), and Modeling agency (3.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Paris Hilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.