Paris Hilton Audience in United States

Paris Hilton logo

Paris Hilton has an estimated audience of 3,922,234 people in United States. 60.9% are female, 39.1% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Tattoos and Tattoo Art, Tattoo (2002 film), Bonafide, Ray J, Modeling agency.

The average Paris Hilton fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tattoos and Tattoo Art, Tattoo (2002 film), Bonafide, with strongest over-indexing on Tattoos and Tattoo Art (8.86× the country average). Demographically, the Paris Hilton audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Paris Hilton fans

Demographic split for Paris Hilton audience in United States
MetricValue
Female60.9%
Male39.1%
Average age33.0
Estimated audience size3,922,234

Audience persona

The typical Paris Hilton fan in United States is more female, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Tattoos and Tattoo Art.

Top regions in United States

Top regions ranked by reach for Paris Hilton in United States
RegionReachAffinity
California563,2761.31×
Texas384,3521.14×
Florida297,8321.12×
New York238,1621.09×
Illinois148,3871.14×
Pennsylvania133,5771.01×
Georgia127,6771.06×
Ohio126,2921.05×
North Carolina117,0810.99×
Michigan106,3841.04×
New Jersey102,6031.03×
Arizona96,3921.2×
Virginia93,6920.98×
Tennessee84,3591.07×
Washington83,8211.07×
Massachusetts78,7611.02×
Indiana74,7251.04×
Maryland72,0611.07×
Missouri68,2551.08×
Colorado61,728
Alabama60,3011.1×
Minnesota59,1811.05×
South Carolina58,848
Wisconsin57,1340.97×
Kentucky53,0171.08×
Louisiana50,1910.99×
Oklahoma49,2451.13×
Oregon45,8251.02×
Nevada43,3041.14×
Connecticut40,8161.04×
Utah36,7211.05×
Arkansas36,6791.14×
Kansas30,4480.99×
Iowa30,2800.94×
Mississippi29,2930.91×
New Mexico18,8780.96×
Idaho17,8260.91×
Nebraska17,7970.9×
Hawaii17,5571.04×
West Virginia16,1960.89×
New Hampshire12,9350.84×
Maine11,4550.82×
Washington, District of Columbia11,1890.95×
Rhode Island11,0560.89×
Montana9,6520.89×
Delaware8,2810.77×
Alaska7,5600.9×
South Dakota7,5200.83×
North Dakota7,1970.89×
Vermont5,1630.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paris Hilton audience
BrandAffinityCategory
Tattoos and Tattoo Art8.86×Fashion & Accessoires
Tattoo (2002 film)9.81×Movies & TV
Bonafide8.51×Music & Radio
Ray J8.9×Music & Radio
Modeling agency3.57×Fashion & Accessoires
Ink Master6.08×Movies & TV
Street dance3.97×Sports
Tattoo ink3.21×Beauty & Wellness
Vintage Books6.35×Literature
Gmail1.62×Internet & Social Media
Scooby-Doo2.05×Movies & TV
Tattoo machine3.88×Beauty & Wellness
Megyn Kelly5.25×Movies & TV
Pop art5.65×Arts & Culture
Dance studioSports
Tattoo Studio10.14×Fashion & Accessoires
Fun1.68×Movies & TV
Underground hip hop2.08×Music & Radio
Contemporary dance3.13×Arts & Culture
Socialite6.52×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paris Hilton audience
TraitClusterScore
ExtroversionTHRILL1.66
IndulgenceJOY1.35
MindfulnessBALANCE1.24
Social Media UsageJOY1.2
Convenience OrientationPREMIUM1.19
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Paris Hilton
CountryShare
United States31.0%
Brazil6.7%
Germany5.3%

See Paris Hilton audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Paris Hilton have in United States?

Paris Hilton has an estimated audience of 3,922,234 people in United States, concentrated in California and Texas.

What is the gender split and age of Paris Hilton fans?

60.9% of Paris Hilton fans are female, 39.1% are male, with an average age of 33.0 years.

Which brands do Paris Hilton fans like most?

Paris Hilton fans show strongest brand affinity for Tattoos and Tattoo Art (8.86×), Tattoo (2002 film) (9.81×), and Bonafide (8.51×) over the country average.

Where do Paris Hilton fans live in United States?

Paris Hilton fans in United States are most concentrated in California (reach 563,276), Texas (reach 384,352), and Florida (reach 297,832). These three regions account for the largest share of the active audience.

What other brands do Paris Hilton fans also like?

Beyond Paris Hilton itself, the audience over-indexes on Tattoo (2002 film) (9.81×), Bonafide (8.51×), Ray J (8.9×), and Modeling agency (3.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paris Hilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.