Paris Hilton Audience in Germany

Paris Hilton has an estimated audience of 675,105 people in Germany. 46.8% are female, 53.2% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jessica Biel, Demi Moore, Sofía Vergara, Jennifer Love Hewitt, Kate Beckinsale.
The average Paris Hilton fan in Germany is 29.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jessica Biel, Demi Moore, Sofía Vergara, with strongest over-indexing on Jessica Biel (20.3× the country average). Demographically, the Paris Hilton audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Paris Hilton fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 29.7 |
| Estimated audience size | 675,105 |
Audience persona
The typical Paris Hilton fan in Germany is balanced, around 29.7 years old, with strong Community Orientation tendencies and a notable affinity for Jessica Biel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,511 | 1.07× |
| Bayern | 120,489 | 1.11× |
| Baden-Württemberg | 98,870 | 1.07× |
| Niedersachsen | 67,223 | 1.03× |
| Hessen | 58,145 | 1.13× |
| Sachsen | 34,452 | 1.04× |
| Berlin | 34,320 | 1.14× |
| Rheinland-Pfalz | 33,352 | 0.99× |
| Schleswig-Holstein | 23,154 | 0.96× |
| Brandenburg | 18,734 | 0.89× |
| Sachsen-Anhalt | 16,514 | 0.94× |
| Thüringen | 16,015 | 0.93× |
| Hamburg | 15,948 | 1.05× |
| Mecklenburg-Vorpommern | 11,409 | 0.89× |
| Saarland | 7,107 | 0.86× |
| Bremen | 5,302 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jessica Biel | 20.3× | Movies & TV |
| Demi Moore | 12.41× | Movies & TV |
| Sofía Vergara | 15.86× | Movies & TV |
| Jennifer Love Hewitt | 16.92× | Movies & TV |
| Kate Beckinsale | 14.32× | Movies & TV |
| Alexandra Daddario | 12.36× | Movies & TV |
| Charlize Theron | 12.36× | Movies & TV |
| Michael Douglas | 11.49× | Movies & TV |
| Pamela Anderson | 11.68× | Movies & TV |
| Cameron Diaz | 13.24× | Movies & TV |
| Conrad Hilton | 56.08× | Business & Career |
| Tagesschau | 2.8× | Movies & TV |
| Bijou Brigitte | 13.62× | Fashion & Accessoires |
| Lindsay Lohan | 12.43× | Movies & TV |
| Collien Ulmen-Fernandes | 4.78× | Movies & TV |
| Eva Mendes | 13.05× | Movies & TV |
| Drew Barrymore | 11.02× | Movies & TV |
| Sandra Bullock | 7.52× | Movies & TV |
| Brooch | 37.99× | Fashion & Accessoires |
| Carmen Electra | 15.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.66 |
| Urban Lifestyle | OPEN | 1.31 |
| Individualism | JOY | 1.31 |
| Luxury Orientation | PREMIUM | 1.3 |
| Social Media Usage | JOY | 1.28 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Brazil | 6.7% |
| Germany | 5.3% |
See Paris Hilton audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Paris Hilton have in Germany?
Paris Hilton has an estimated audience of 675,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paris Hilton fans?
46.8% of Paris Hilton fans are female, 53.2% are male, with an average age of 29.7 years.
Which brands do Paris Hilton fans like most?
Paris Hilton fans show strongest brand affinity for Jessica Biel (20.3×), Demi Moore (12.41×), and Sofía Vergara (15.86×) over the country average.
Where do Paris Hilton fans live in Germany?
Paris Hilton fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,511), Bayern (reach 120,489), and Baden-Württemberg (reach 98,870). These three regions account for the largest share of the active audience.
What other brands do Paris Hilton fans also like?
Beyond Paris Hilton itself, the audience over-indexes on Demi Moore (12.41×), Sofía Vergara (15.86×), Jennifer Love Hewitt (16.92×), and Kate Beckinsale (14.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paris Hilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.