Paris Hilton Audience in Germany

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Paris Hilton has an estimated audience of 675,105 people in Germany. 46.8% are female, 53.2% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jessica Biel, Demi Moore, Sofía Vergara, Jennifer Love Hewitt, Kate Beckinsale.

The average Paris Hilton fan in Germany is 29.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jessica Biel, Demi Moore, Sofía Vergara, with strongest over-indexing on Jessica Biel (20.3× the country average). Demographically, the Paris Hilton audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Paris Hilton fans

Demographic split for Paris Hilton audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age29.7
Estimated audience size675,105

Audience persona

The typical Paris Hilton fan in Germany is balanced, around 29.7 years old, with strong Community Orientation tendencies and a notable affinity for Jessica Biel.

Top regions in Germany

Top regions ranked by reach for Paris Hilton in Germany
RegionReachAffinity
Nordrhein-Westfalen157,5111.07×
Bayern120,4891.11×
Baden-Württemberg98,8701.07×
Niedersachsen67,2231.03×
Hessen58,1451.13×
Sachsen34,4521.04×
Berlin34,3201.14×
Rheinland-Pfalz33,3520.99×
Schleswig-Holstein23,1540.96×
Brandenburg18,7340.89×
Sachsen-Anhalt16,5140.94×
Thüringen16,0150.93×
Hamburg15,9481.05×
Mecklenburg-Vorpommern11,4090.89×
Saarland7,1070.86×
Bremen5,3020.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paris Hilton audience
BrandAffinityCategory
Jessica Biel20.3×Movies & TV
Demi Moore12.41×Movies & TV
Sofía Vergara15.86×Movies & TV
Jennifer Love Hewitt16.92×Movies & TV
Kate Beckinsale14.32×Movies & TV
Alexandra Daddario12.36×Movies & TV
Charlize Theron12.36×Movies & TV
Michael Douglas11.49×Movies & TV
Pamela Anderson11.68×Movies & TV
Cameron Diaz13.24×Movies & TV
Conrad Hilton56.08×Business & Career
Tagesschau2.8×Movies & TV
Bijou Brigitte13.62×Fashion & Accessoires
Lindsay Lohan12.43×Movies & TV
Collien Ulmen-Fernandes4.78×Movies & TV
Eva Mendes13.05×Movies & TV
Drew Barrymore11.02×Movies & TV
Sandra Bullock7.52×Movies & TV
Brooch37.99×Fashion & Accessoires
Carmen Electra15.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paris Hilton audience
TraitClusterScore
Community OrientationOPEN1.66
Urban LifestyleOPEN1.31
IndividualismJOY1.31
Luxury OrientationPREMIUM1.3
Social Media UsageJOY1.28
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Paris Hilton
CountryShare
United States31.0%
Brazil6.7%
Germany5.3%

See Paris Hilton audiences in other countries

More Fashion model audiences in Germany

Frequently asked questions

How many fans does Paris Hilton have in Germany?

Paris Hilton has an estimated audience of 675,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Paris Hilton fans?

46.8% of Paris Hilton fans are female, 53.2% are male, with an average age of 29.7 years.

Which brands do Paris Hilton fans like most?

Paris Hilton fans show strongest brand affinity for Jessica Biel (20.3×), Demi Moore (12.41×), and Sofía Vergara (15.86×) over the country average.

Where do Paris Hilton fans live in Germany?

Paris Hilton fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,511), Bayern (reach 120,489), and Baden-Württemberg (reach 98,870). These three regions account for the largest share of the active audience.

What other brands do Paris Hilton fans also like?

Beyond Paris Hilton itself, the audience over-indexes on Demi Moore (12.41×), Sofía Vergara (15.86×), Jennifer Love Hewitt (16.92×), and Kate Beckinsale (14.32×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paris Hilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.