Rascasse Audience Intelligence

Paris Hilton Audience in Germany

A data profile of the people who buy, follow and care about Paris Hilton in Germany — modelled from more than twelve digital signal sources. Paris Hilton has an estimated audience of 636,513 people in Germany.

#28among Fashion model in Germany#1681among Person in Germany#489in Fashion & Accessoires

The average Paris Hilton fan in Germany is 29.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Demi Moore, Charlize Theron, Jessica Biel, with strongest over-indexing on Demi Moore (12.41× the country average).

Demographically, the Paris Hilton audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paris Hilton fan in Germany is balanced, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Demi Moore.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paris Hilton profile in Germany.

Audience size
637K
in Germany
Gender
46.8%♀
53.2% male
Age
29.7
average years
Country rank
#9616
Person in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paris Hilton fans

46.8% are female, 53.2% are male, average age 29.7.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Paris Hilton audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age29.7
Estimated audience size636,513
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Paris Hilton audience in Germany
Age bracketShare%
16-1948%
20-2921%
30-3914%
40-499%
50+7%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Paris Hilton audience comes from Germany.

Worldwide audience distribution share by country for Paris Hilton
CountryShare
United States30.9%
Brazil6.9%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paris Hilton audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paris Hilton fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.11×
02Berlin~30K1.10×
03Bayern~100K1.09×
04Nordrhein-Westfalen~200K1.04×
05Baden-Württemberg~100K1.04×
06Hamburg~20K1.03×
07Sachsen~30K1.02×
08Niedersachsen~70K1.01×
09Rheinland-Pfalz~30K0.98×
10Schleswig-Holstein~20K0.96×
11Sachsen-Anhalt~20K0.96×
12Thüringen~20K0.96×
13Bremen~5K0.95×
14Mecklenburg-Vorpommern~10K0.93×
15Brandenburg~20K0.92×
16Saarland~8K0.91×
Fig. 06

Affinity by region

Affinity by region — Paris Hilton, Germany
0.91×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paris Hilton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paris Hilton audience
#·InterestCategoryAffinity×
01Conrad HiltonBusiness & Career56.08×
02Jessica BielMovies & TV20.30×
03Jennifer Love HewittMovies & TV16.92×
04Sofía VergaraMovies & TV15.86×
05Kate BeckinsaleMovies & TV14.32×
06Bijou BrigitteFashion & Accessoires13.62×
07Cameron DiazMovies & TV13.24×
08Eva MendesMovies & TV13.05×
09Lindsay LohanMovies & TV12.43×
10Demi MooreMovies & TV12.41×
11Charlize TheronMovies & TV12.36×
12Alexandra DaddarioMovies & TV12.36×
13Pamela AndersonMovies & TV11.68×
14Michael DouglasMovies & TV11.49×
15Drew BarrymoreMovies & TV11.02×
16Rebecca MirFashion & Accessoires8.43×
17Sandra BullockMovies & TV7.52×
18ShakiraMusic & Radio6.46×
19Collien Ulmen-FernandesMovies & TV4.78×
20TagesschauMovies & TV2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paris Hilton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paris Hilton audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.52×
SpiritualityBALANCE1.50×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paris Hilton audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.75×
Career OrientationPOWER0.86×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paris Hilton have in Germany?

Paris Hilton has an estimated audience of 636,513 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paris Hilton fans?

46.8% of Paris Hilton fans are female, 53.2% are male, with an average age of 29.7 years.

03

Which brands do Paris Hilton fans like most?

Paris Hilton fans show strongest brand affinity for Demi Moore (12.41×), Charlize Theron (12.36×), and Jessica Biel (20.3×) over the country average.

04

Where do Paris Hilton fans live in Germany?

Paris Hilton fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Paris Hilton fans also like?

Beyond Paris Hilton itself, the audience over-indexes on Charlize Theron (12.36×), Jessica Biel (20.3×), Kate Beckinsale (14.32×), and Jennifer Love Hewitt (16.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Paris Hilton audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paris Hilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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