Bijou Brigitte Audience in Germany
Bijou Brigitte has an estimated audience of 877,498 people in Germany. 75.3% are female, 24.7% are male, average age 28.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Purelei, Konplott, Sarah Engels, Ernsting's family, Deichmann.
The average Bijou Brigitte fan in Germany is 28.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Purelei, Konplott, Sarah Engels, with strongest over-indexing on Purelei (226.12× the country average). Demographically, the Bijou Brigitte audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Creativity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of Bijou Brigitte fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 28.6 |
| Estimated audience size | 877,498 |
Audience persona
The typical Bijou Brigitte fan in Germany is more female, around 28.6 years old, with strong Creativity tendencies and a notable affinity for Purelei.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,003 | 1.31× |
| Bayern | 133,198 | 0.94× |
| Baden-Württemberg | 119,498 | 1× |
| Niedersachsen | 91,266 | 1.07× |
| Hessen | 60,514 | 0.9× |
| Sachsen | 43,737 | 1.02× |
| Berlin | 41,843 | 1.07× |
| Rheinland-Pfalz | 40,867 | 0.93× |
| Schleswig-Holstein | 40,170 | 1.27× |
| Hamburg | 28,361 | 1.43× |
| Brandenburg | 24,055 | 0.88× |
| Sachsen-Anhalt | 22,139 | 0.97× |
| Thüringen | 19,084 | 0.85× |
| Mecklenburg-Vorpommern | 12,232 | 0.73× |
| Saarland | 7,643 | 0.71× |
| Bremen | 6,804 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Purelei | 226.12× | Fashion & Accessoires |
| Konplott | 338.47× | Fashion & Accessoires |
| Sarah Engels | 42.06× | Movies & TV |
| Ernsting's family | 7.52× | Shopping |
| Deichmann | 4.97× | Shopping |
| Street One | 7.9× | Fashion & Accessoires |
| Rituals | 5.58× | Beauty & Wellness |
| C&A | 5.32× | Shopping |
| Jewellery chain | 25.29× | Fashion & Accessoires |
| Bonprix | 4.62× | Shopping |
| QVC | 4.57× | Movies & TV |
| Gala | 2.89× | News |
| Tchibo | 3.76× | Shopping |
| Ulla Popken | 4.95× | Fashion & Accessoires |
| Rossmann | 2.65× | Shopping |
| Shop Apotheke | 3.53× | Shopping |
| Netto Marken-Discount | 2.31× | Shopping |
| H&M | 2.3× | Shopping |
| Wetter.com | 2.42× | Home & Garden |
| Manicure | 4.32× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.79 |
| Individualism | JOY | 1.66 |
| Price Sensitivity | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.47 |
| Family Orientation | CONSERVATISM | 1.45 |
| Design Affinity | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.8% |
| Italy | 14.7% |
| Spain | 10.9% |
See Bijou Brigitte audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
Frequently asked questions
How many fans does Bijou Brigitte have in Germany?
Bijou Brigitte has an estimated audience of 877,498 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bijou Brigitte fans?
75.3% of Bijou Brigitte fans are female, 24.7% are male, with an average age of 28.6 years.
Which brands do Bijou Brigitte fans like most?
Bijou Brigitte fans show strongest brand affinity for Purelei (226.12×), Konplott (338.47×), and Sarah Engels (42.06×) over the country average.
Where do Bijou Brigitte fans live in Germany?
Bijou Brigitte fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,003), Bayern (reach 133,198), and Baden-Württemberg (reach 119,498). These three regions account for the largest share of the active audience.
What other brands do Bijou Brigitte fans also like?
Beyond Bijou Brigitte itself, the audience over-indexes on Konplott (338.47×), Sarah Engels (42.06×), Ernsting's family (7.52×), and Deichmann (4.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bijou Brigitte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.