Top 50 Jewelries in Germany
This curated ranking covers the 50 largest jewelries in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 140 jewelries tracked in Germany, the 50 ranked here account for the largest measured audience reach. Swarovski, Pandora and Purelei lead the list with a combined estimated audience of 10,650,921 people. Across all 50 entries the average audience size is 479,760, and the largest, Swarovski, reaches around 4,010,979 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each jewelry, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Swarovski |
4,010,979 | 5.5% | Jewelry | Fashion & Accessoires |
| 2 |  Pandora |
3,322,231 | 6.6% | Jewelry | Fashion & Accessoires |
| 3 |  Purelei |
3,317,711 | 82.5% | Jewelry | Fashion & Accessoires |
| 4 |  Cartier |
2,906,085 | 3.8% | Jewelry | Fashion & Accessoires |
| 5 |  Tiffany & Co. |
2,097,528 | 3.7% | Jewelry | Fashion & Accessoires |
| 6 |  Thomas Sabo |
968,519 | 34.1% | Jewelry | Fashion & Accessoires |
| 7 |  Bijou Brigitte |
919,080 | 39.3% | Jewelry | Fashion & Accessoires |
| 8 |  Van Cleef & Arpels |
871,474 | 7.8% | Jewelry | Fashion & Accessoires |
| 9 |  Baccarat (company) |
814,080 | 17.8% | Jewelry | Fashion & Accessoires |
| 10 |  Harry Winston |
434,852 | 7.9% | Jewelry | Fashion & Accessoires |
| 11 |  Jewellery chain |
406,989 | 8.9% | Jewelry | Fashion & Accessoires |
| 12 |  Glamira |
401,351 | 27.1% | Jewelry | Fashion & Accessoires |
| 13 |  De Beers |
303,546 | 8.1% | Jewelry | Fashion & Accessoires |
| 14 |  David Yurman |
253,640 | 2.2% | Jewelry | Fashion & Accessoires |
| 15 |  Chaumet |
222,854 | 2.4% | Jewelry | Fashion & Accessoires |
| 16 |  gold necklaces |
203,123 | 3.6% | Jewelry | Fashion & Accessoires |
| 17 |  Claire's |
188,059 | 2.0% | Jewelry | Fashion & Accessoires |
| 18 |  Rüschenbeck |
181,009 | 91.4% | Jewelry | Fashion & Accessoires |
| 19 |  Tanishq |
179,329 | 1.5% | Jewelry | Fashion & Accessoires |
| 20 |  Bruna |
164,284 | 5.3% | Jewelry | Fashion & Accessoires |
| 21 |  Buccellati |
130,554 | 4.4% | Jewelry | Fashion & Accessoires |
| 22 |  Konplott |
121,125 | 82.7% | Jewelry | Fashion & Accessoires |
| 23 |  Diamond Ring |
110,873 | 2.6% | Jewelry | Fashion & Accessoires |
| 24 |  Kalyan Jewellers |
100,956 | 1.8% | Jewelry | Fashion & Accessoires |
| 25 |  Tous Designer House |
96,203 | 2.4% | Jewelry | Fashion & Accessoires |
| 26 |  Claddagh ring |
89,897 | 24.6% | Jewelry | Fashion & Accessoires |
| 27 |  My Jewellery |
89,852 | 12.7% | Jewelry | Shopping |
| 28 |  Pierre Lang |
79,265 | 92.2% | Jewelry | Fashion & Accessoires |
| 29 |  Swarovski Optik |
75,469 | 11.5% | Jewelry | Fashion & Accessoires |
| 30 |  Messika |
73,216 | 3.9% | Jewelry | Fashion & Accessoires |
| 31 |  Diamond clarity |
69,119 | 3.1% | Jewelry | Fashion & Accessoires |
| 32 |  mikimoto |
67,902 | 2.9% | Jewelry | Fashion & Accessoires |
| 33 |  PandaHall |
65,380 | 25.6% | Jewelry | Shopping |
| 34 |  Niessing |
62,956 | 55.7% | Jewelry | Fashion & Accessoires |
| 35 |  Pura Vida |
57,020 | 1.2% | Jewelry | Fashion & Accessoires |
| 36 |  Trollbeads |
56,979 | 10.2% | Jewelry | Fashion & Accessoires |
| 37 |  Wellendorff |
53,290 | 53.3% | Jewelry | Fashion & Accessoires |
| 38 |  Tous Jewelry |
52,527 | 3.8% | Jewelry | Fashion & Accessoires |
| 39 |  1stdibs |
49,000 | 3.1% | Jewelry | Shopping |
| 40 |  Birthstone |
43,029 | 0.6% | Jewelry | Beauty & Wellness |
| 41 |  Malabar Gold and Diamonds |
34,599 | 1.2% | Jewelry | Fashion & Accessoires |
| 42 |  BaubleBar |
33,059 | 1.3% | Jewelry | Shopping |
| 43 |  Hecho a Mano |
32,300 | 5.9% | Jewelry | Shopping |
| 44 |  Pilgrim Jewellery |
31,235 | 13.3% | Jewelry | Fashion & Accessoires |
| 45 |  Joyalukkas |
28,114 | 1.0% | Jewelry | Fashion & Accessoires |
| 46 |  Jennifer Meyer |
26,120 | 4.3% | Jewelry | Fashion & Accessoires |
| 47 |  GRT Jewellers |
23,129 | 1.0% | Jewelry | Fashion & Accessoires |
| 48 |  Synthetic diamond |
22,964 | 1.5% | Jewelry | Fashion & Accessoires |
| 49 |  John Hardy (jewelry) |
22,725 | 2.7% | Jewelry | Fashion & Accessoires |
| 50 |  H. Stern |
22,469 | 2.6% | Jewelry | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each jewelry by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest jewelry in Germany?
Swarovski currently leads with an estimated audience of 4,010,979 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.