Harry Winston Audience in Germany
Harry Winston has an estimated audience of 432,276 people in Germany. 55.9% are female, 44.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sydney Kings, Luxury Store, De Beers, Breuninger, Miu Miu.
The average Harry Winston fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sydney Kings, Luxury Store, De Beers, with strongest over-indexing on Sydney Kings (905.2× the country average). Demographically, the Harry Winston audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of Harry Winston fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 36.7 |
| Estimated audience size | 432,276 |
Audience persona
The typical Harry Winston fan in Germany is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Sydney Kings.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,618 | 1.35× |
| Bayern | 82,763 | 1.19× |
| Baden-Württemberg | 67,863 | 1.15× |
| Hessen | 50,990 | 1.55× |
| Niedersachsen | 36,268 | 0.86× |
| Rheinland-Pfalz | 33,759 | 1.56× |
| Berlin | 27,412 | 1.42× |
| Hamburg | 14,497 | 1.48× |
| Schleswig-Holstein | 13,896 | 0.9× |
| Sachsen | 11,887 | 0.56× |
| Brandenburg | 8,701 | 0.65× |
| Sachsen-Anhalt | 6,261 | 0.56× |
| Thüringen | 6,152 | 0.56× |
| Mecklenburg-Vorpommern | 4,230 | 0.51× |
| Saarland | 4,093 | 0.77× |
| Bremen | 3,452 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sydney Kings | 905.2× | Sports |
| Luxury Store | 12.14× | Shopping |
| De Beers | 14.68× | Fashion & Accessoires |
| Breuninger | 2.67× | Fashion & Accessoires |
| Miu Miu | 6.99× | Fashion & Accessoires |
| Pandora | 4.26× | Fashion & Accessoires |
| Lanvin (clothing) | 9.82× | Fashion & Accessoires |
| Hermès | 1.95× | Fashion & Accessoires |
| Jewelry | 1.64× | Fashion & Accessoires |
| Tommy Hilfiger | 2.94× | Fashion & Accessoires |
| Net-a-Porter | 5.07× | Shopping |
| Ralph Lauren | 3.14× | Fashion & Accessoires |
| Luxury goods | 1.51× | Fashion & Accessoires |
| Fashion design | 1.75× | Business & Career |
| Golden Goose | 7.24× | Fashion & Accessoires |
| Luxury box | 9.2× | Fashion & Accessoires |
| Dresses | 1.77× | Fashion & Accessoires |
| LOEWE | 3.94× | Fashion & Accessoires |
| Luxury | 4.02× | Fashion & Accessoires |
| High-net-worth individual | 4.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.41 |
| Quality Awareness | PREMIUM | 2.33 |
| Design Affinity | PREMIUM | 2.21 |
| Individualism | JOY | 1.85 |
| Sustainability | BALANCE | 1.82 |
| Indulgence | JOY | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| France | 10.5% |
| Germany | 8.0% |
See Harry Winston audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
Frequently asked questions
How many fans does Harry Winston have in Germany?
Harry Winston has an estimated audience of 432,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Harry Winston fans?
55.9% of Harry Winston fans are female, 44.1% are male, with an average age of 36.7 years.
Which brands do Harry Winston fans like most?
Harry Winston fans show strongest brand affinity for Sydney Kings (905.2×), Luxury Store (12.14×), and De Beers (14.68×) over the country average.
Where do Harry Winston fans live in Germany?
Harry Winston fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,618), Bayern (reach 82,763), and Baden-Württemberg (reach 67,863). These three regions account for the largest share of the active audience.
What other brands do Harry Winston fans also like?
Beyond Harry Winston itself, the audience over-indexes on Luxury Store (12.14×), De Beers (14.68×), Breuninger (2.67×), and Miu Miu (6.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harry Winston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.