Harry Winston Audience in United States

Harry Winston logo

Harry Winston has an estimated audience of 2,333,371 people in United States. 57.4% are female, 42.6% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: The RealReal, Designer, David Yurman, Kay Jewelers, Luxury real estate.

The average Harry Winston fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The RealReal, Designer, David Yurman, with strongest over-indexing on The RealReal (9.59× the country average). Demographically, the Harry Winston audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Harry Winston fans

Demographic split for Harry Winston audience in United States
MetricValue
Female57.4%
Male42.6%
Average age38.5
Estimated audience size2,333,371

Audience persona

The typical Harry Winston fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for The RealReal.

Top regions in United States

Top regions ranked by reach for Harry Winston in United States
RegionReachAffinity
California590,8472.3×
New York393,6953.02×
Texas264,6371.32×
Florida190,7871.21×
New Jersey107,9121.82×
Illinois95,6261.23×
Washington69,8651.49×
Georgia67,9000.94×
Pennsylvania67,1170.85×
Massachusetts65,6761.43×
Virginia59,1371.04×
North Carolina56,1630.8×
Nevada50,4992.24×
Hawaii50,4525.03×
Arizona45,7170.96×
Ohio45,6260.63×
Michigan45,1980.74×
Maryland42,1991.05×
Tennessee35,3980.76×
South Carolina31,9320.91×
Connecticut29,0191.24×
Indiana27,0740.64×
Colorado26,7080.73×
Alabama25,1620.77×
Missouri24,7420.66×
Louisiana24,0900.8×
Oregon20,5500.77×
Wisconsin19,6230.56×
Minnesota19,2690.58×
Kentucky18,5390.63×
Oklahoma17,1920.66×
Washington, District of Columbia16,8992.41×
Utah14,0820.67×
Arkansas11,9140.62×
Mississippi11,7230.61×
Kansas11,4370.62×
Iowa8,9590.47×
New Mexico6,9880.6×
New Hampshire6,4270.7×
Rhode Island6,3690.86×
Idaho5,9560.51×
Nebraska5,9520.51×
West Virginia5,5820.51×
Delaware4,7670.74×
Maine4,5030.54×
Montana3,0860.48×
Alaska2,9480.59×
Vermont2,2400.55×
North Dakota2,0730.43×
South Dakota1,7820.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harry Winston audience
BrandAffinityCategory
The RealReal9.59×Fashion & Accessoires
Designer3.44×Home & Garden
David Yurman6.53×Fashion & Accessoires
Kay Jewelers5.27×Fashion & Accessoires
Luxury real estate3.41×Business & Career
Luxury5.89×Fashion & Accessoires
Manhattan2.87×Travel & Leisure
Purple (magazine)5.62×Arts & Culture
Macy's2.01×Shopping
Luxury Watches6.43×Fashion & Accessoires
Van Cleef & Arpels9.37×Fashion & Accessoires
Order (business)2.73×Business & Career
Bolt (2008 film)13.63×Movies & TV
John Daly (golfer)6.75×Sports
Justin Rose6.78×Sports
Family (biology)2.1×Kids & Family
Valentino6.18×Fashion & Accessoires
Boucheron11.97×Fashion & Accessoires
Footwear1.51×Fashion & Accessoires
EBay1.52×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harry Winston audience
TraitClusterScore
Luxury OrientationPREMIUM3.36
Design AffinityPREMIUM2.72
IndulgenceJOY2.2
Quality AwarenessPREMIUM2.19
LGBTQ+ IdentityOPEN1.91
Family OrientationCONSERVATISM1.73

Worldwide distribution

Worldwide audience distribution share by country for Harry Winston
CountryShare
United States43.1%
France10.5%
Germany8.0%

See Harry Winston audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Harry Winston have in United States?

Harry Winston has an estimated audience of 2,333,371 people in United States, concentrated in California and New York.

What is the gender split and age of Harry Winston fans?

57.4% of Harry Winston fans are female, 42.6% are male, with an average age of 38.5 years.

Which brands do Harry Winston fans like most?

Harry Winston fans show strongest brand affinity for The RealReal (9.59×), Designer (3.44×), and David Yurman (6.53×) over the country average.

Where do Harry Winston fans live in United States?

Harry Winston fans in United States are most concentrated in California (reach 590,847), New York (reach 393,695), and Texas (reach 264,637). These three regions account for the largest share of the active audience.

What other brands do Harry Winston fans also like?

Beyond Harry Winston itself, the audience over-indexes on Designer (3.44×), David Yurman (6.53×), Kay Jewelers (5.27×), and Luxury real estate (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Winston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.