Rascasse Audience Intelligence

Luxury Audience in United States

A data profile of the people who buy, follow and care about Luxury in United States — modelled from more than twelve digital signal sources. Luxury has an estimated audience of 7,843,501 people in United States.

#2767among Topic in United States#237in Fashion & Accessoires

The average Luxury fan in United States is 33.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jimmy Choo, High-net-worth individual, Bottega Veneta, with strongest over-indexing on Jimmy Choo (11.66× the country average).

Demographically, the Luxury audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury fan in United States is balanced, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Jimmy Choo.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury profile in United States.

Audience size
7.8M
in United States
Gender
49.4%♀
50.6% male
Age
33.1
average years
Country rank
#4513
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury fans

49.4% are female, 50.6% are male, average age 33.1.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Luxury audience in United States
MetricValue
Female49.4%
Male50.6%
Average age33.1
Estimated audience size7,843,501
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Luxury audience in United States
Age bracketShare%
16-1933%
20-2926%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Luxury audience comes from United States.

Worldwide audience distribution share by country for Luxury
CountryShare
Japan12.7%
United States11.7%
China10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.52×
02California~1M1.37×
03New York~600K1.33×
04Florida~700K1.26×
05Georgia~300K1.26×
06New Jersey~200K1.17×
07Alabama~100K1.17×
08Washington, District of Columbia~30K1.14×
09South Dakota~20K1.14×
10Texas~800K1.11×
11Nevada~80K1.10×
12Mississippi~70K1.10×
13Maryland~100K1.09×
14North Carolina~300K1.07×
15Arizona~200K1.07×
16South Carolina~100K1.06×
17Illinois~300K1.04×
18Tennessee~200K1.04×
19Hawaii~30K1.04×
20Oklahoma~90K1.03×
21Connecticut~80K1.02×
22Kansas~60K1.02×
23Virginia~200K1.01×
24Washington~200K1.01×
25Arkansas~60K0.99×
26Pennsylvania~300K0.98×
27Missouri~100K0.98×
28Kentucky~100K0.98×
29Idaho~40K0.98×
30Oregon~90K0.97×
31Indiana~100K0.96×
32Utah~60K0.92×
33Ohio~200K0.91×
34Michigan~200K0.91×
35West Virginia~30K0.91×
36Montana~20K0.91×
37Alaska~20K0.91×
38Massachusetts~100K0.90×
39Rhode Island~20K0.90×
40Delaware~20K0.90×
41New Mexico~30K0.88×
42North Dakota~10K0.88×
43Nebraska~30K0.87×
44Colorado~100K0.86×
45Wisconsin~100K0.86×
46Minnesota~100K0.85×
47Vermont~10K0.83×
48Iowa~50K0.82×
49Maine~20K0.82×
50New Hampshire~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Luxury, United States
0.78×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury audience
#·InterestCategoryAffinity×
01MoschinoFashion & Accessoires11.82×
02Jimmy ChooFashion & Accessoires11.66×
03Christian LouboutinFashion & Accessoires10.18×
04Bottega VenetaFashion & Accessoires9.86×
05High-net-worth individualBusiness & Career8.18×
06Luxury TravelTravel & Leisure7.26×
07JollibeeFood & Beverages6.37×
08PandoraFashion & Accessoires6.20×
09Family carCars & Mobility5.30×
10BalenciagaFashion & Accessoires5.28×
11Bath and BodyworksShopping4.65×
12Diaper bagKids & Family4.41×
13Ralph LaurenFashion & Accessoires4.35×
14RefrigeratorHome & Garden2.66×
15CruisesTravel & Leisure2.46×
16LeatherFashion & Accessoires2.43×
17Nordstrom rackFashion & Accessoires2.38×
18Trader Joe'sShopping2.05×
19Luxury goodsFashion & Accessoires1.94×
20HobbyHome & Garden1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.51×
Design AffinityPREMIUM2.33×
Quality AwarenessPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
ExtroversionTHRILL0.79×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury have in United States?

Luxury has an estimated audience of 7,843,501 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luxury fans?

49.4% of Luxury fans are female, 50.6% are male, with an average age of 33.1 years.

03

Which brands do Luxury fans like most?

Luxury fans show strongest brand affinity for Jimmy Choo (11.66×), High-net-worth individual (8.18×), and Bottega Veneta (9.86×) over the country average.

04

Where do Luxury fans live in United States?

Luxury fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Luxury fans also like?

Beyond Luxury itself, the audience over-indexes on High-net-worth individual (8.18×), Bottega Veneta (9.86×), Christian Louboutin (10.18×), and Bath and Bodyworks (4.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Luxury audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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