Luxury Audience in United States

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Luxury has an estimated audience of 7,843,501 people in United States. 49.4% are female, 50.6% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Bank account, Voltron: Legendary Defender, South Asian cuisine, Natural rubber.

The average Luxury fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Bank account, Voltron: Legendary Defender, with strongest over-indexing on Home equity (3.58× the country average). Demographically, the Luxury audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Luxury fans

Demographic split for Luxury audience in United States
MetricValue
Female49.4%
Male50.6%
Average age33.1
Estimated audience size7,843,501

Audience persona

The typical Luxury fan in United States is balanced, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Luxury in United States
RegionReachAffinity
California1,203,8511.4×
Texas790,8291.17×
Florida727,2171.37×
New York637,4041.45×
Georgia325,0711.35×
Illinois286,0071.09×
Pennsylvania265,3301×
New Jersey262,3271.32×
North Carolina254,4341.08×
Ohio221,0750.91×
Virginia205,3481.07×
Michigan202,4300.99×
Washington179,1591.14×
Arizona178,9921.12×
Maryland158,9131.18×
Tennessee157,1471×
Massachusetts153,4010.99×
Indiana131,7480.92×
South Carolina126,8981.08×
Missouri120,3960.95×
Alabama118,7661.08×
Louisiana113,8071.13×
Colorado109,3290.88×
Minnesota98,8990.88×
Wisconsin97,4750.83×
Oregon96,6471.07×
Oklahoma91,5811.05×
Nevada90,4861.19×
Kentucky88,2360.9×
Connecticut83,8521.07×
Mississippi69,6831.08×
Utah65,8330.94×
Arkansas64,9221×
Kansas61,0160.99×
Iowa50,2300.78×
Hawaii38,8131.15×
Idaho34,6650.88×
New Mexico33,4550.85×
Nebraska32,7460.83×
Washington, District of Columbia31,5391.34×
West Virginia28,8850.79×
New Hampshire22,6960.73×
Rhode Island21,4300.86×
Maine21,4180.76×
Delaware17,8890.83×
Montana16,7520.77×
South Dakota16,0120.88×
Alaska12,6490.75×
North Dakota11,4120.71×
Vermont10,1100.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luxury audience
BrandAffinityCategory
Home equity3.58×Home & Garden
Bank account3.78×Business & Career
Voltron: Legendary Defender21.04×Movies & TV
South Asian cuisine10.32×Food & Beverages
Natural rubber2.19×Cars & Mobility
Jesse Plemons3.17×Movies & TV
Jaws4.85×Movies & TV
JDSU2.27×Business & Career
Nebraska Cornhuskers football2.43×Sports
Staycation2.19×Home & Garden
Bunga bunga56.55×Politics & Society
St. Ives8.33×Travel & Leisure
Regional styles of Mexican music1.67×Music & Radio
Sub Zero (Official)5.51×Literature
Information sensitivity4.79×Technology & Electronics
Cam Ward2.03×Sports
Urban horticulture1.85×Home & Garden
Stamp collecting2.42×Home & Garden
Halsey, Oregon4.15×Travel & Leisure
Tierra Cali3.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luxury audience
TraitClusterScore
Luxury OrientationPREMIUM3.68
Design AffinityPREMIUM2.62
Quality AwarenessPREMIUM2.46
LGBTQ+ IdentityOPEN2.28
SustainabilityBALANCE1.77
Early Adopter MentalityPOWER1.74

Worldwide distribution

Worldwide audience distribution share by country for Luxury
CountryShare
Japan12.7%
United States11.7%
China10.6%

See Luxury audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Luxury have in United States?

Luxury has an estimated audience of 7,843,501 people in United States, concentrated in California and Texas.

What is the gender split and age of Luxury fans?

49.4% of Luxury fans are female, 50.6% are male, with an average age of 33.1 years.

Which brands do Luxury fans like most?

Luxury fans show strongest brand affinity for Home equity (3.58×), Bank account (3.78×), and Voltron: Legendary Defender (21.04×) over the country average.

Where do Luxury fans live in United States?

Luxury fans in United States are most concentrated in California (reach 1,203,851), Texas (reach 790,829), and Florida (reach 727,217). These three regions account for the largest share of the active audience.

What other brands do Luxury fans also like?

Beyond Luxury itself, the audience over-indexes on Bank account (3.78×), Voltron: Legendary Defender (21.04×), South Asian cuisine (10.32×), and Natural rubber (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.