Rascasse Audience Intelligence

Boucheron Target Market in United States

A data profile of the people who buy, follow and care about Boucheron in United States — modelled from more than twelve digital signal sources. Boucheron has an estimated audience of 1,353,956 people in United States.

#13among Jewelry in United States#1952among Brand in United States#821in Fashion & Accessoires

The average Boucheron fan in United States is 37.4 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, New York.

Top brand affinities include Google News, Richard Mille, Chaumet, with strongest over-indexing on Google News (18.39× the country average).

Demographically, the Boucheron audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boucheron fan in United States is more female, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Google News.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boucheron profile in United States.

Audience size
1.4M
in United States
Gender
63.1%♀
36.9% male
Age
37.4
average years
Country rank
#19127
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boucheron

63.1% are female, 36.9% are male, average age 37.4.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Boucheron audience in United States
MetricValue
Female63.1%
Male36.9%
Average age37.4
Estimated audience size1,353,956
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Boucheron audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Boucheron audience comes from United States.

Worldwide audience distribution share by country for Boucheron
CountryShare
United States22.6%
France20.1%
United Arab Emirates8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boucheron audience in United States is strongest.

Fig. 05

Top regions by affinity

Boucheron customers by region in United States
#RegionReachAffinity×
01Minnesota~400K23.90×
02New York~100K1.79×
03Washington, District of Columbia~6K1.51×
04Hawaii~8K1.50×
05California~200K1.38×
06Nevada~20K1.27×
07New Jersey~40K1.24×
08Massachusetts~30K1.12×
09Washington~30K1.01×
10Virginia~30K0.87×
11Alaska~2K0.83×
12North Dakota~2K0.82×
13Vermont~2K0.82×
14Illinois~30K0.81×
15Connecticut~10K0.80×
16South Dakota~2K0.80×
17Maryland~20K0.79×
18Rhode Island~3K0.78×
19Montana~3K0.77×
20Delaware~3K0.76×
21Maine~3K0.75×
22New Hampshire~4K0.74×
23Florida~60K0.73×
24Georgia~30K0.72×
25West Virginia~4K0.72×
26Idaho~4K0.69×
27New Mexico~4K0.66×
28Nebraska~4K0.66×
29Wisconsin~10K0.65×
30Oregon~9K0.65×
31Mississippi~7K0.65×
32Texas~70K0.64×
33Arkansas~6K0.63×
34Kansas~6K0.62×
35Iowa~6K0.60×
36Oklahoma~8K0.58×
37Kentucky~9K0.57×
38Arizona~10K0.56×
39Colorado~10K0.56×
40Alabama~10K0.56×
41Louisiana~9K0.56×
42Utah~6K0.56×
43Pennsylvania~20K0.55×
44Michigan~20K0.55×
45South Carolina~10K0.53×
46North Carolina~20K0.52×
47Tennessee~10K0.52×
48Missouri~10K0.52×
49Indiana~10K0.50×
50Ohio~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Boucheron, United States
0.46×1.00×23.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boucheron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boucheron audience
#·InterestCategoryAffinity×
01MB&FFashion & Accessoires80.45×
02ChaumetFashion & Accessoires77.66×
03Maurice LacroixFashion & Accessoires58.62×
04BlancpainFashion & Accessoires56.39×
05Frédérique ConstantFashion & Accessoires53.51×
06Thom BrowneFashion & Accessoires52.55×
07Richard MilleFashion & Accessoires51.80×
08Manufacture d'horlogerieFashion & Accessoires46.36×
09Ulysse NardinFashion & Accessoires43.10×
10Rick OwensFashion & Accessoires32.00×
11Vacheron ConstantinFashion & Accessoires31.77×
12ZenithFashion & Accessoires31.07×
13Loro PianaFashion & Accessoires29.27×
14Van Cleef & ArpelsFashion & Accessoires26.66×
15PaneraiFashion & Accessoires26.33×
16El Palacio de HierroShopping23.88×
17Patek PhilippeFashion & Accessoires19.92×
18GenevaTravel & Leisure19.40×
19Google NewsNews18.39×
20Louis VuittonFashion & Accessoires8.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boucheron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boucheron audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM8.17×
Design AffinityPREMIUM4.43×
Quality AwarenessPREMIUM3.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boucheron audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
TraditionCONSERVATISM0.55×
SpiritualityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boucheron's target market in United States?

Boucheron's target market in United States covers an estimated 1,353,956 people, concentrated in Minnesota and California.

02

What is the gender split and age of Boucheron customers?

63.1% of the Boucheron audience are female, 36.9% are male, with an average age of 37.4 years.

03

Which brands do Boucheron fans like most?

Boucheron fans show strongest brand affinity for Google News (18.39×), Richard Mille (51.8×), and Chaumet (77.66×) over the country average.

04

Where do Boucheron fans live in United States?

Boucheron fans in United States are most concentrated in Minnesota (reach ~400K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Boucheron fans also like?

Beyond Boucheron itself, the audience over-indexes on Richard Mille (51.8×), Chaumet (77.66×), Manufacture d'horlogerie (46.36×), and Vacheron Constantin (31.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See Boucheron audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boucheron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →