Boucheron Audience in United States

Boucheron logo

Boucheron has an estimated audience of 1,256,411 people in United States. 63.1% are female, 36.9% are male, average age 37.4. Top regions: California, Minnesota, New York. Top brand affinities: Google News, Richard Mille, Chaumet, Manufacture d'horlogerie, Rick Owens.

The average Boucheron fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Minnesota, New York. Top brand affinities include Google News, Richard Mille, Chaumet, with strongest over-indexing on Google News (18.39× the country average). Demographically, the Boucheron audience skews more female with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Boucheron fans

Demographic split for Boucheron audience in United States
MetricValue
Female63.1%
Male36.9%
Average age37.4
Estimated audience size1,256,411

Audience persona

The typical Boucheron fan in United States is more female, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Boucheron in United States
RegionReachAffinity
California248,4921.8×
Minnesota238,68513.26×
New York167,4492.39×
Texas90,1450.83×
Florida79,7170.94×
New Jersey51,8101.62×
Illinois42,7161.02×
Massachusetts36,1811.46×
Georgia34,8590.9×
Virginia33,7631.1×
Washington32,5481.29×
Pennsylvania27,2840.64×
North Carolina22,1240.59×
Maryland20,8340.96×
Michigan20,2940.62×
Nevada19,2161.58×
Ohio19,0120.49×
Arizona14,2000.55×
Tennessee12,8190.51×
Connecticut12,2100.97×
Colorado11,5220.58×
Indiana10,8580.47×
Hawaii10,7641.99×
Wisconsin10,5550.56×
Oregon10,2460.71×
Missouri9,6540.48×
South Carolina8,8910.47×
Alabama8,5630.49×
Washington, District of Columbia7,7972.06×
Kentucky7,7820.49×
Louisiana6,9170.43×
Oklahoma6,4210.46×
Utah4,8400.43×
Kansas4,6860.47×
Arkansas4,2160.41×
Iowa3,9420.38×
Mississippi3,5780.35×
New Hampshire3,1750.64×
Maine2,9110.65×
Rhode Island2,8100.7×
Idaho2,3130.37×
Nebraska2,2800.36×
New Mexico2,2160.35×
Delaware2,0590.59×
West Virginia1,9910.34×
Alaska1,2820.48×
Montana1,1170.32×
North Dakota1,0200.4×
Vermont1,0050.46×
South Dakota7170.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boucheron audience
BrandAffinityCategory
Google News18.39×News
Richard Mille51.8×Fashion & Accessoires
Chaumet77.66×Fashion & Accessoires
Manufacture d'horlogerie46.36×Fashion & Accessoires
Rick Owens32×Fashion & Accessoires
Vacheron Constantin31.77×Fashion & Accessoires
Blancpain56.39×Fashion & Accessoires
El Palacio de Hierro23.88×Shopping
Frédérique Constant53.51×Fashion & Accessoires
Glashütte Original82.44×Fashion & Accessoires
Ulysse Nardin43.1×Fashion & Accessoires
Thom Browne52.55×Fashion & Accessoires
Maurice Lacroix58.62×Fashion & Accessoires
Patek Philippe19.92×Fashion & Accessoires
Van Cleef & Arpels26.66×Fashion & Accessoires
Louis Vuitton8.07×Fashion & Accessoires
Geneva19.4×Travel & Leisure
Panerai26.33×Fashion & Accessoires
Loro Piana29.27×Fashion & Accessoires
Zenith31.07×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boucheron audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.49
Luxury OrientationPREMIUM2.43
Family OrientationCONSERVATISM2.07
Price SensitivityPREMIUM1.8
IndulgenceJOY1.73
Convenience OrientationPREMIUM1.65

Worldwide distribution

Worldwide audience distribution share by country for Boucheron
CountryShare
United States28.6%
France26.2%
Taiwan8.4%

See Boucheron audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Boucheron have in United States?

Boucheron has an estimated audience of 1,256,411 people in United States, concentrated in California and Minnesota.

What is the gender split and age of Boucheron fans?

63.1% of Boucheron fans are female, 36.9% are male, with an average age of 37.4 years.

Which brands do Boucheron fans like most?

Boucheron fans show strongest brand affinity for Google News (18.39×), Richard Mille (51.8×), and Chaumet (77.66×) over the country average.

Where do Boucheron fans live in United States?

Boucheron fans in United States are most concentrated in California (reach 248,492), Minnesota (reach 238,685), and New York (reach 167,449). These three regions account for the largest share of the active audience.

What other brands do Boucheron fans also like?

Beyond Boucheron itself, the audience over-indexes on Richard Mille (51.8×), Chaumet (77.66×), Manufacture d'horlogerie (46.36×), and Rick Owens (32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boucheron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.