Rascasse Audience Intelligence

Lanvin (clothing) Target Market in Germany

A data profile of the people who buy, follow and care about Lanvin (clothing) in Germany — modelled from more than twelve digital signal sources. Lanvin (clothing) has an estimated audience of 489,558 people in Germany.

#1555among Brand in Germany#581in Fashion & Accessoires

The average Lanvin (clothing) fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maison Margiela, Mytheresa.com, paul smith, with strongest over-indexing on Maison Margiela (45.45× the country average).

Demographically, the Lanvin (clothing) audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lanvin (clothing) fan in Germany is more female, around 31.6 years old, with strong Quality Awareness tendencies and a notable affinity for Maison Margiela.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lanvin (clothing) profile in Germany.

Audience size
490K
in Germany
Gender
70.4%♀
29.6% male
Age
31.6
average years
Country rank
#11949
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lanvin (clothing)

70.4% are female, 29.6% are male, average age 31.6.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Lanvin (clothing) audience in Germany
MetricValue
Female70.4%
Male29.6%
Average age31.6
Estimated audience size489,558
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Lanvin (clothing) audience in Germany
Age bracketShare%
16-1939%
20-2923%
30-3918%
40-4913%
50+7%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Lanvin (clothing) audience comes from Germany.

Worldwide audience distribution share by country for Lanvin (clothing)
CountryShare
United States36.6%
Japan14.8%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lanvin (clothing) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lanvin (clothing) customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.54×
02Nordrhein-Westfalen~200K1.45×
03Bremen~6K1.36×
04Saarland~8K1.35×
05Hessen~50K1.30×
06Bayern~90K1.19×
07Rheinland-Pfalz~30K1.10×
08Baden-Württemberg~70K1.08×
09Niedersachsen~50K0.96×
10Berlin~20K0.96×
11Schleswig-Holstein~20K0.94×
12Brandenburg~10K0.69×
13Sachsen~20K0.64×
14Sachsen-Anhalt~8K0.64×
15Thüringen~8K0.63×
16Mecklenburg-Vorpommern~6K0.61×
Fig. 06

Affinity by region

Affinity by region — Lanvin (clothing), Germany
0.61×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lanvin (clothing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lanvin (clothing) audience
#·InterestCategoryAffinity×
01Loewe AGTechnology & Electronics72.28×
02paul smithFashion & Accessoires59.03×
03Dior HommeBeauty & Wellness57.69×
04Maison MargielaFashion & Accessoires45.45×
05Mytheresa.comShopping43.61×
06BalmainFashion & Accessoires39.41×
07Jimmy ChooFashion & Accessoires34.57×
08Marni (clothing)Fashion & Accessoires32.56×
09Rosie Huntington-WhiteleyFashion & Accessoires31.68×
10Ted BakerFashion & Accessoires24.23×
11Reiss (brand)Fashion & Accessoires23.50×
12Comme des GarçonsFashion & Accessoires20.33×
13MoschinoFashion & Accessoires17.89×
14Victoria BeckhamFashion & Accessoires17.03×
15Ugg bootsFashion & Accessoires16.23×
16PandoraFashion & Accessoires15.97×
17Jean Paul GaultierFashion & Accessoires14.46×
18Expensive TasteBusiness & Career9.47×
19Google MapsInternet & Social Media7.31×
20HermèsFashion & Accessoires5.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lanvin (clothing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lanvin (clothing) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.03×
IndulgenceJOY2.84×
Luxury OrientationPREMIUM2.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lanvin (clothing) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
Pet OwnershipJOY0.74×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lanvin (clothing)'s target market in Germany?

Lanvin (clothing)'s target market in Germany covers an estimated 489,558 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lanvin (clothing) customers?

70.4% of the Lanvin (clothing) audience are female, 29.6% are male, with an average age of 31.6 years.

03

Which brands do Lanvin (clothing) fans like most?

Lanvin (clothing) fans show strongest brand affinity for Maison Margiela (45.45×), Mytheresa.com (43.61×), and paul smith (59.03×) over the country average.

04

Where do Lanvin (clothing) fans live in Germany?

Lanvin (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Lanvin (clothing) fans also like?

Beyond Lanvin (clothing) itself, the audience over-indexes on Mytheresa.com (43.61×), paul smith (59.03×), Balmain (39.41×), and Jimmy Choo (34.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Lanvin (clothing) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lanvin (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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