Lanvin (clothing) Audience in Germany
Lanvin (clothing) has an estimated audience of 491,267 people in Germany. 70.4% are female, 29.6% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sub Zero (Official), Touro College of Osteopathic Medicine, Ivy Lab, Ipag Business School, Emirdağ.
The average Lanvin (clothing) fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sub Zero (Official), Touro College of Osteopathic Medicine, Ivy Lab, with strongest over-indexing on Sub Zero (Official) (43.95× the country average). Demographically, the Lanvin (clothing) audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Lanvin (clothing) fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 31.6 |
| Estimated audience size | 491,267 |
Audience persona
The typical Lanvin (clothing) fan in Germany is more female, around 31.6 years old, with strong Quality Awareness tendencies and a notable affinity for Sub Zero (Official).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,878 | 1.5× |
| Bayern | 98,948 | 1.25× |
| Baden-Württemberg | 75,430 | 1.13× |
| Hessen | 51,653 | 1.38× |
| Niedersachsen | 46,200 | 0.97× |
| Rheinland-Pfalz | 25,857 | 1.05× |
| Berlin | 22,836 | 1.04× |
| Hamburg | 19,112 | 1.72× |
| Schleswig-Holstein | 16,962 | 0.96× |
| Sachsen | 13,224 | 0.55× |
| Brandenburg | 9,032 | 0.59× |
| Bremen | 6,386 | 1.52× |
| Saarland | 6,101 | 1.01× |
| Sachsen-Anhalt | 5,884 | 0.46× |
| Thüringen | 5,604 | 0.45× |
| Mecklenburg-Vorpommern | 3,948 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sub Zero (Official) | 43.95× | Literature |
| Touro College of Osteopathic Medicine | 67.07× | Business & Career |
| Ivy Lab | 53.68× | |
| Ipag Business School | 55.06× | Business & Career |
| Emirdağ | 31.88× | Travel & Leisure |
| Motion Picture Association of America | 20× | Movies & TV |
| Ipoh | 35.95× | Travel & Leisure |
| McGregor, Iowa | 15.61× | Shopping |
| Johann Gottfried Herder | 19.72× | Literature |
| Jersey (fabric) | 8.27× | Fashion & Accessoires |
| Gil Ofarim | 2.04× | Music & Radio |
| Highland games | 21.33× | Sports |
| Progressive rock | 2.32× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Fairfield, Iowa | 30.95× | Shopping |
| Nationality | 3.41× | Politics & Society |
| Škoda Kodiaq | 2.23× | Cars & Mobility |
| Commercial mortgage | 2.07× | Business & Career |
| Natural rubber | 2.27× | Cars & Mobility |
| Business English | 2.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.82 |
| Luxury Orientation | PREMIUM | 2.28 |
| Design Affinity | PREMIUM | 2.24 |
| Early Adopter Mentality | POWER | 1.79 |
| Creativity | OPEN | 1.77 |
| Indulgence | JOY | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| Japan | 14.7% |
| Italy | 9.5% |
See Lanvin (clothing) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Lanvin (clothing) have in Germany?
Lanvin (clothing) has an estimated audience of 491,267 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lanvin (clothing) fans?
70.4% of Lanvin (clothing) fans are female, 29.6% are male, with an average age of 31.6 years.
Which brands do Lanvin (clothing) fans like most?
Lanvin (clothing) fans show strongest brand affinity for Sub Zero (Official) (43.95×), Touro College of Osteopathic Medicine (67.07×), and Ivy Lab (53.68×) over the country average.
Where do Lanvin (clothing) fans live in Germany?
Lanvin (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,878), Bayern (reach 98,948), and Baden-Württemberg (reach 75,430). These three regions account for the largest share of the active audience.
What other brands do Lanvin (clothing) fans also like?
Beyond Lanvin (clothing) itself, the audience over-indexes on Touro College of Osteopathic Medicine (67.07×), Ivy Lab (53.68×), Ipag Business School (55.06×), and Emirdağ (31.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lanvin (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.