Ugg boots Audience in Germany
Ugg boots has an estimated audience of 1,259,512 people in Germany. 74.4% are female, 25.6% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sheepskin boots, Reiss (brand), Vivienne Westwood, UGG Australia, Payback.
The average Ugg boots fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sheepskin boots, Reiss (brand), Vivienne Westwood, with strongest over-indexing on Sheepskin boots (50× the country average). Demographically, the Ugg boots audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Ugg boots fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 40.2 |
| Estimated audience size | 1,259,512 |
Audience persona
The typical Ugg boots fan in Germany is more female, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Sheepskin boots.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 389,198 | 1.41× |
| Bayern | 231,232 | 1.14× |
| Baden-Württemberg | 195,387 | 1.14× |
| Niedersachsen | 147,034 | 1.2× |
| Hessen | 121,312 | 1.26× |
| Berlin | 69,259 | 1.23× |
| Rheinland-Pfalz | 68,451 | 1.08× |
| Schleswig-Holstein | 47,216 | 1.04× |
| Hamburg | 41,047 | 1.44× |
| Sachsen | 39,080 | 0.63× |
| Brandenburg | 30,291 | 0.78× |
| Sachsen-Anhalt | 19,349 | 0.59× |
| Thüringen | 19,070 | 0.59× |
| Mecklenburg-Vorpommern | 14,714 | 0.61× |
| Saarland | 13,726 | 0.89× |
| Bremen | 10,207 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sheepskin boots | 50× | Fashion & Accessoires |
| Reiss (brand) | 36.47× | Fashion & Accessoires |
| Vivienne Westwood | 25× | Fashion & Accessoires |
| UGG Australia | 39.26× | Fashion & Accessoires |
| Payback | 10.47× | Shopping |
| Flagstaff, Arizona | 49.11× | Travel & Leisure |
| Waistcoat | 14.68× | Fashion & Accessoires |
| COS | 9.49× | Shopping |
| Goleta, California | 48.69× | Travel & Leisure |
| Longchamp | 15.94× | Fashion & Accessoires |
| Coach | 17.66× | Fashion & Accessoires |
| Ted Baker | 17.38× | Fashion & Accessoires |
| Juicy Couture | 32.37× | Fashion & Accessoires |
| Mulberry (company) | 38.75× | Fashion & Accessoires |
| paul smith | 22.04× | Fashion & Accessoires |
| American Vintage | 18.09× | Fashion & Accessoires |
| Bershka | 7.43× | Shopping |
| Maison Margiela | 13.73× | Fashion & Accessoires |
| Victoria Beckham | 15.67× | Fashion & Accessoires |
| Hermès | 4.14× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.76 |
| Quality Awareness | PREMIUM | 1.73 |
| Creativity | OPEN | 1.72 |
| Design Affinity | PREMIUM | 1.71 |
| Luxury Orientation | PREMIUM | 1.39 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| China | 9.1% |
| France | 7.4% |
See Ugg boots audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does Ugg boots have in Germany?
Ugg boots has an estimated audience of 1,259,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ugg boots fans?
74.4% of Ugg boots fans are female, 25.6% are male, with an average age of 40.2 years.
Which brands do Ugg boots fans like most?
Ugg boots fans show strongest brand affinity for Sheepskin boots (50×), Reiss (brand) (36.47×), and Vivienne Westwood (25×) over the country average.
Where do Ugg boots fans live in Germany?
Ugg boots fans in Germany are most concentrated in Nordrhein-Westfalen (reach 389,198), Bayern (reach 231,232), and Baden-Württemberg (reach 195,387). These three regions account for the largest share of the active audience.
What other brands do Ugg boots fans also like?
Beyond Ugg boots itself, the audience over-indexes on Reiss (brand) (36.47×), Vivienne Westwood (25×), UGG Australia (39.26×), and Payback (10.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ugg boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.