Ugg boots Audience in United States

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Ugg boots has an estimated audience of 4,554,227 people in United States. 77.0% are female, 23.0% are male, average age 39.6. Top regions: New York, California, Texas. Top brand affinities: Sheepskin boots, UGG Australia, Queens, Nordstrom rack, Burlington.

The average Ugg boots fan in United States is 39.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Sheepskin boots, UGG Australia, Queens, with strongest over-indexing on Sheepskin boots (40.49× the country average). Demographically, the Ugg boots audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Ugg boots fans

Demographic split for Ugg boots audience in United States
MetricValue
Female77.0%
Male23.0%
Average age39.6
Estimated audience size4,554,227

Audience persona

The typical Ugg boots fan in United States is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Sheepskin boots.

Top regions in United States

Top regions ranked by reach for Ugg boots in United States
RegionReachAffinity
New York526,6212.07×
California511,0581.02×
Texas331,0780.85×
Illinois259,9971.71×
Pennsylvania218,2881.42×
Georgia209,3081.49×
New Jersey188,6701.63×
Michigan187,6131.58×
Ohio185,2311.32×
Florida173,0580.56×
Virginia137,1321.24×
Maryland137,1131.75×
North Carolina135,6420.99×
Massachusetts101,8751.14×
Tennessee101,1161.11×
Indiana96,7191.16×
Alabama78,9391.24×
Missouri77,4841.06×
Connecticut71,7191.57×
Wisconsin69,6171.02×
Louisiana67,7641.15×
Washington65,1930.71×
South Carolina62,8140.92×
Minnesota62,4120.96×
Mississippi61,5201.64×
Kentucky56,5030.99×
Arizona50,5240.54×
Colorado50,3410.7×
Oklahoma40,7170.81×
Arkansas40,0901.07×
Oregon33,7370.65×
Nevada33,5430.76×
Iowa30,0080.8×
Kansas28,0910.78×
Utah24,4360.6×
West Virginia18,3470.87×
Nebraska18,2070.8×
Delaware16,0871.28×
Washington, District of Columbia15,6571.14×
New Hampshire15,5700.87×
Rhode Island14,2370.98×
Idaho14,2110.62×
New Mexico12,7330.56×
Maine11,6360.71×
Montana7,6700.61×
South Dakota6,8850.65×
North Dakota6,8210.73×
Hawaii6,6930.34×
Vermont5,7180.72×
Alaska5,6220.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ugg boots audience
BrandAffinityCategory
Sheepskin boots40.49×Fashion & Accessoires
UGG Australia40×Fashion & Accessoires
Queens6.07×Travel & Leisure
Nordstrom rack4.26×Fashion & Accessoires
Burlington4.12×Fashion & Accessoires
Women's clothing2.62×Fashion & Accessoires
T.J.Maxx3.48×Shopping
Macy's2.42×Shopping
Marshalls2.68×Fashion & Accessoires
Kohl's2.28×Shopping
Sales promotion2.03×Shopping
Makeup &hair5.31×Beauty & Wellness
Child1.72×Kids & Family
Woman1.8×Kids & Family
Cosmetics1.66×Beauty & Wellness
Target Corporation1.9×Shopping
Aerie4.39×Shopping
Aerie (American Eagle Outfitters)3.97×
Fast fashion4.64×Fashion & Accessoires
Birkenstock4.2×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ugg boots audience
TraitClusterScore
Quality AwarenessPREMIUM1.95
Price SensitivityPREMIUM1.8
Design AffinityPREMIUM1.63
SustainabilityBALANCE1.59
IndulgenceJOY1.57
Family OrientationCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for Ugg boots
CountryShare
United States15.7%
China9.1%
France7.4%

See Ugg boots audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Ugg boots have in United States?

Ugg boots has an estimated audience of 4,554,227 people in United States, concentrated in New York and California.

What is the gender split and age of Ugg boots fans?

77.0% of Ugg boots fans are female, 23.0% are male, with an average age of 39.6 years.

Which brands do Ugg boots fans like most?

Ugg boots fans show strongest brand affinity for Sheepskin boots (40.49×), UGG Australia (40×), and Queens (6.07×) over the country average.

Where do Ugg boots fans live in United States?

Ugg boots fans in United States are most concentrated in New York (reach 526,621), California (reach 511,058), and Texas (reach 331,078). These three regions account for the largest share of the active audience.

What other brands do Ugg boots fans also like?

Beyond Ugg boots itself, the audience over-indexes on UGG Australia (40×), Queens (6.07×), Nordstrom rack (4.26×), and Burlington (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ugg boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.