Rascasse Audience Intelligence

Ugg boots Target Market in United States

A data profile of the people who buy, follow and care about Ugg boots in United States — modelled from more than twelve digital signal sources. Ugg boots has an estimated audience of 4,593,964 people in United States.

#8among Footwear in United States#740among Brand in United States#350in Fashion & Accessoires

The average Ugg boots fan in United States is 39.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Sheepskin boots, UGG Australia, Queens, with strongest over-indexing on Sheepskin boots (40.49× the country average).

Demographically, the Ugg boots audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ugg boots fan in United States is more female, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Sheepskin boots.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ugg boots profile in United States.

Audience size
4.6M
in United States
Gender
77.0%♀
23.0% male
Age
39.6
average years
Country rank
#7187
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ugg boots

77.0% are female, 23.0% are male, average age 39.6.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Ugg boots audience in United States
MetricValue
Female77.0%
Male23.0%
Average age39.6
Estimated audience size4,593,964
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Ugg boots audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3922%
40-4921%
50+20%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Ugg boots audience comes from United States.

Worldwide audience distribution share by country for Ugg boots
CountryShare
United States14.9%
France9.1%
China8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ugg boots audience in United States is strongest.

Fig. 05

Top regions by affinity

Ugg boots customers by region in United States
#RegionReachAffinity×
01New York~500K2.04×
02Maryland~100K1.78×
03Mississippi~60K1.69×
04Illinois~200K1.62×
05New Jersey~200K1.62×
06Connecticut~70K1.58×
07Michigan~200K1.54×
08Georgia~200K1.46×
09Pennsylvania~200K1.41×
10Delaware~20K1.34×
11Ohio~200K1.29×
12Alabama~80K1.25×
13Virginia~100K1.22×
14Washington, District of Columbia~20K1.20×
15Louisiana~70K1.16×
16Indiana~90K1.14×
17Massachusetts~100K1.12×
18Tennessee~100K1.10×
19Arkansas~40K1.06×
20Rhode Island~20K1.04×
21Missouri~80K1.03×
22Wisconsin~70K1.01×
23Kentucky~60K0.98×
24North Carolina~100K0.97×
25California~500K0.95×
26Minnesota~60K0.94×
27West Virginia~20K0.93×
28New Hampshire~20K0.91×
29South Carolina~60K0.90×
30Nebraska~20K0.81×
31North Dakota~8K0.81×
32Iowa~30K0.80×
33Texas~300K0.79×
34Vermont~6K0.79×
35Oklahoma~40K0.78×
36Kansas~30K0.77×
37Nevada~30K0.76×
38Maine~10K0.75×
39South Dakota~8K0.73×
40Alaska~7K0.69×
41Washington~60K0.68×
42Colorado~50K0.68×
43Idaho~10K0.65×
44Montana~8K0.65×
45Oregon~30K0.64×
46Utah~20K0.60×
47New Mexico~10K0.60×
48Florida~200K0.56×
49Arizona~50K0.54×
50Hawaii~8K0.43×
Fig. 06

Affinity by region

Affinity by region — Ugg boots, United States
0.43×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ugg boots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ugg boots audience
#·InterestCategoryAffinity×
01Sheepskin bootsFashion & Accessoires40.49×
02UGG AustraliaFashion & Accessoires40.00×
03QueensTravel & Leisure6.07×
04Makeup &hairBeauty & Wellness5.31×
05AerieShopping4.39×
06Nordstrom rackFashion & Accessoires4.26×
07BurlingtonFashion & Accessoires4.12×
08Aerie (American Eagle Outfitters)Brand3.97×
09Bloomingdale'sShopping3.68×
10T.J.MaxxShopping3.48×
11Dillard'sFashion & Accessoires3.42×
12MarshallsFashion & Accessoires2.68×
13Women's clothingFashion & Accessoires2.62×
14Macy'sShopping2.42×
15Kohl'sShopping2.28×
16Sales promotionShopping2.03×
17Target CorporationShopping1.90×
18WomanKids & Family1.80×
19ChildKids & Family1.72×
20CosmeticsBeauty & Wellness1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ugg boots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ugg boots audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.51×
Luxury OrientationPREMIUM1.40×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ugg boots audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Risk AppetiteTHRILL0.68×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ugg boots's target market in United States?

Ugg boots's target market in United States covers an estimated 4,593,964 people, concentrated in New York and California.

02

What is the gender split and age of Ugg boots customers?

77.0% of the Ugg boots audience are female, 23.0% are male, with an average age of 39.6 years.

03

Which brands do Ugg boots fans like most?

Ugg boots fans show strongest brand affinity for Sheepskin boots (40.49×), UGG Australia (40×), and Queens (6.07×) over the country average.

04

Where do Ugg boots fans live in United States?

Ugg boots fans in United States are most concentrated in New York (reach ~500K), California (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ugg boots fans also like?

Beyond Ugg boots itself, the audience over-indexes on UGG Australia (40×), Queens (6.07×), Nordstrom rack (4.26×), and Burlington (4.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ugg boots audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ugg boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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