UGG Australia Audience in United States

UGG Australia logo

UGG Australia has an estimated audience of 1,293,203 people in United States. 81.7% are female, 18.3% are male, average age 37.5. Top regions: New York, California, Texas. Top brand affinities: Felicity Jones, Shoes (American band), UNITED COLORS OF BENETTON, Onitsuka Tiger, Queens.

The average UGG Australia fan in United States is 37.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Felicity Jones, Shoes (American band), UNITED COLORS OF BENETTON, with strongest over-indexing on Felicity Jones (23.65× the country average). Demographically, the UGG Australia audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of UGG Australia fans

Demographic split for UGG Australia audience in United States
MetricValue
Female81.7%
Male18.3%
Average age37.5
Estimated audience size1,293,203

Audience persona

The typical UGG Australia fan in United States is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Felicity Jones.

Top regions in United States

Top regions ranked by reach for UGG Australia in United States
RegionReachAffinity
New York187,4692.59×
California187,4631.32×
Texas79,5380.72×
Pennsylvania76,8231.76×
New Jersey70,1802.13×
Illinois60,0391.39×
Georgia45,3401.14×
Michigan43,4751.29×
Ohio42,7821.07×
North Carolina41,5671.07×
Maryland41,4521.86×
Florida40,2160.46×
Massachusetts40,1231.57×
Virginia37,6511.2×
Indiana24,4731.04×
Tennessee24,2780.94×
Connecticut23,8531.84×
Washington23,4700.9×
Missouri18,1700.87×
South Carolina17,0920.88×
Minnesota16,7490.9×
Wisconsin16,4700.85×
Kentucky14,6000.9×
Colorado14,2410.7×
Oregon13,9630.94×
Alabama13,4370.74×
Arizona13,4340.51×
Louisiana10,7950.65×
Oklahoma10,4270.73×
Mississippi9,1670.86×
Nevada8,8280.71×
Arkansas8,6420.81×
Iowa8,5610.8×
Kansas6,9900.69×
Delaware6,4011.79×
Utah6,3500.55×
Rhode Island5,8151.41×
New Hampshire5,2841.04×
Washington, District of Columbia5,0531.3×
West Virginia4,9970.83×
Nebraska4,7780.74×
Maine4,3410.94×
Idaho4,0010.62×
New Mexico3,2690.5×
Alaska2,2770.82×
Montana2,2360.62×
Vermont2,0800.92×
Hawaii2,0640.37×
North Dakota1,9080.72×
South Dakota1,6120.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UGG Australia audience
BrandAffinityCategory
Felicity Jones23.65×Movies & TV
Shoes (American band)9.17×Music & Radio
UNITED COLORS OF BENETTON38.69×Fashion & Accessoires
Onitsuka Tiger16.49×Fashion & Accessoires
Queens4.5×Travel & Leisure
Olivia Munn11.05×Movies & TV
Philadelphia (film)8.89×Movies & TV
Donatella Versace20.52×Fashion & Accessoires
Emily Osment10.25×Movies & TV
Ugg boots9.79×Fashion & Accessoires
Black Friday Deals17.98×Shopping
Cool Runnings17.56×Movies & TV
Macy's2.24×Shopping
Alan Turing17.31×Politics & Society
European Wax Center6.14×Beauty & Wellness
Waterworld11.71×Movies & TV
Naomi Campbell12.95×Fashion & Accessoires
Perfume.com14.94×Beauty & Wellness
Nordstrom rack2.24×Fashion & Accessoires
Furla20.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UGG Australia audience
TraitClusterScore
IndulgenceJOY2.87
Design AffinityPREMIUM2.05
SustainabilityBALANCE1.95
Pet OwnershipJOY1.94
Luxury OrientationPREMIUM1.83
Family OrientationCONSERVATISM1.69

Worldwide distribution

Worldwide audience distribution share by country for UGG Australia
CountryShare
United States36.7%
Australia13.4%
United Kingdom9.8%

See UGG Australia audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does UGG Australia have in United States?

UGG Australia has an estimated audience of 1,293,203 people in United States, concentrated in New York and California.

What is the gender split and age of UGG Australia fans?

81.7% of UGG Australia fans are female, 18.3% are male, with an average age of 37.5 years.

Which brands do UGG Australia fans like most?

UGG Australia fans show strongest brand affinity for Felicity Jones (23.65×), Shoes (American band) (9.17×), and UNITED COLORS OF BENETTON (38.69×) over the country average.

Where do UGG Australia fans live in United States?

UGG Australia fans in United States are most concentrated in New York (reach 187,469), California (reach 187,463), and Texas (reach 79,538). These three regions account for the largest share of the active audience.

What other brands do UGG Australia fans also like?

Beyond UGG Australia itself, the audience over-indexes on Shoes (American band) (9.17×), UNITED COLORS OF BENETTON (38.69×), Onitsuka Tiger (16.49×), and Queens (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UGG Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.