Rascasse Audience Intelligence

UGG Australia Target Market in United States

A data profile of the people who buy, follow and care about UGG Australia in United States — modelled from more than twelve digital signal sources. UGG Australia has an estimated audience of 1,289,487 people in United States.

#28among Footwear in United States#2031among Brand in United States#844in Fashion & Accessoires

The average UGG Australia fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Pennsylvania.

Top brand affinities include Felicity Jones, UNITED COLORS OF BENETTON, Onitsuka Tiger, with strongest over-indexing on Felicity Jones (23.65× the country average).

Demographically, the UGG Australia audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UGG Australia fan in United States is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Felicity Jones.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UGG Australia profile in United States.

Audience size
1.3M
in United States
Gender
81.7%♀
18.3% male
Age
37.5
average years
Country rank
#19830
Brand in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of UGG Australia

81.7% are female, 18.3% are male, average age 37.5.

Fig. 02

Gender split

81.7%
Female
18.3%
Male
Demographic split for UGG Australia audience in United States
MetricValue
Female81.7%
Male18.3%
Average age37.5
Estimated audience size1,289,487
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the UGG Australia audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

36.7%

of the worldwide UGG Australia audience comes from United States.

Worldwide audience distribution share by country for UGG Australia
CountryShare
United States36.7%
Australia13.0%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UGG Australia audience in United States is strongest.

Fig. 05

Top regions by affinity

UGG Australia customers by region in United States
#RegionReachAffinity×
01New York~200K2.36×
02New Jersey~70K2.02×
03Maryland~40K1.89×
04Pennsylvania~70K1.72×
05Connecticut~20K1.72×
06Delaware~6K1.63×
07Massachusetts~40K1.46×
08Illinois~60K1.34×
09Rhode Island~6K1.34×
10Washington, District of Columbia~5K1.27×
11California~200K1.25×
12Michigan~40K1.25×
13Georgia~50K1.17×
14Virginia~40K1.17×
15North Carolina~40K1.12×
16New Hampshire~6K1.10×
17Ohio~40K1.03×
18Indiana~20K1.00×
19Alaska~3K0.98×
20Vermont~2K0.98×
21West Virginia~6K0.94×
22Maine~4K0.93×
23Missouri~20K0.92×
24Wisconsin~20K0.91×
25Mississippi~10K0.91×
26Kentucky~10K0.90×
27Tennessee~20K0.89×
28Arkansas~10K0.89×
29North Dakota~2K0.89×
30South Carolina~20K0.88×
31Washington~20K0.87×
32Minnesota~20K0.87×
33Oregon~10K0.87×
34Alabama~20K0.84×
35Iowa~9K0.84×
36Nebraska~5K0.84×
37Montana~3K0.83×
38South Dakota~2K0.82×
39Idaho~5K0.79×
40Oklahoma~10K0.77×
41Kansas~8K0.77×
42Nevada~9K0.75×
43New Mexico~5K0.72×
44Hawaii~4K0.71×
45Colorado~10K0.70×
46Louisiana~10K0.70×
47Utah~8K0.68×
48Texas~70K0.65×
49Arizona~20K0.60×
50Florida~50K0.51×
Fig. 06

Affinity by region

Affinity by region — UGG Australia, United States
0.51×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UGG Australia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UGG Australia audience
#·InterestCategoryAffinity×
01UNITED COLORS OF BENETTONFashion & Accessoires38.69×
02Ralph Lauren FragrancesBeauty & Wellness35.30×
03Felicity JonesMovies & TV23.65×
04Donatella VersaceFashion & Accessoires20.52×
05Black Friday DealsShopping17.98×
06Cool RunningsMovies & TV17.56×
07Alan TuringPolitics & Society17.31×
08Onitsuka TigerFashion & Accessoires16.49×
09Perfume.comBeauty & Wellness14.94×
10Naomi CampbellFashion & Accessoires12.95×
11WaterworldMovies & TV11.71×
12Olivia MunnMovies & TV11.05×
13Emily OsmentMovies & TV10.25×
14Ugg bootsFashion & Accessoires9.79×
15Philadelphia (film)Movies & TV8.89×
16European Wax CenterBeauty & Wellness6.14×
17Elle FanningMovies & TV5.19×
18QueensTravel & Leisure4.50×
19Macy'sShopping2.24×
20Nordstrom rackFashion & Accessoires2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UGG Australia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UGG Australia audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.11×
Luxury OrientationPREMIUM1.44×
Design AffinityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UGG Australia audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
SpiritualityBALANCE0.91×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is UGG Australia's target market in United States?

UGG Australia's target market in United States covers an estimated 1,289,487 people, concentrated in California and New York.

02

What is the gender split and age of UGG Australia customers?

81.7% of the UGG Australia audience are female, 18.3% are male, with an average age of 37.5 years.

03

Which brands do UGG Australia fans like most?

UGG Australia fans show strongest brand affinity for Felicity Jones (23.65×), UNITED COLORS OF BENETTON (38.69×), and Onitsuka Tiger (16.49×) over the country average.

04

Where do UGG Australia fans live in United States?

UGG Australia fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Pennsylvania (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do UGG Australia fans also like?

Beyond UGG Australia itself, the audience over-indexes on UNITED COLORS OF BENETTON (38.69×), Onitsuka Tiger (16.49×), Ralph Lauren Fragrances (35.3×), and Queens (4.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for UGG Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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