A data profile of the people who buy, follow and care about Makeup &hair in United States — modelled from more than twelve digital signal sources. Makeup &hair has an estimated audience of 12,014,203 people in United States.
Makeup &hair has an estimated audience of 12,014,203 people in United States. 80.8% are female, 19.2% are male, average age 29.1. Top brand affinities: Moisturizer, TikTok, Natural foods, Makeup Tutorials, Eyelash extensions.
Top brand affinities include Moisturizer, TikTok, Natural foods, with strongest over-indexing on Moisturizer (6.88× the country average).
Demographically, the Makeup &hair audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
The typical Makeup &hair fan in United States is more female, around 29.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Moisturizer.
The key figures that characterise the Makeup &hair profile in United States.
80.8% are female, 19.2% are male, average age 29.1.
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 29.1 |
| Estimated audience size | 12,014,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 24% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 4% |
of the worldwide Makeup &hair audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.8% |
| China | 8.3% |
| Brazil | 5.0% |
The strongest cross-interests of the Makeup &hair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freddie Freeman | Sports | 12.22× | ||
| 02 | Kendall Jenner | Fashion & Accessoires | 8.59× | ||
| 03 | Natural foods | Food & Beverages | 8.06× | ||
| 04 | Moisturizer | Home & Garden | 6.88× | ||
| 05 | Mascara | Beauty & Wellness | 6.59× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 6.52× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 6.12× | ||
| 08 | Eye liner | Beauty & Wellness | 5.44× | ||
| 09 | Pedicure | Beauty & Wellness | 5.10× | ||
| 10 | Long hair | Beauty & Wellness | 4.97× | ||
| 11 | Ariana Grande | Music & Radio | 4.17× | ||
| 12 | Hair straightening | Beauty & Wellness | 4.16× | ||
| 13 | TMZ | Internet & Social Media | 3.59× | ||
| 14 | TikTok | Internet & Social Media | 3.31× | ||
| 15 | Skin care | Beauty & Wellness | 3.15× | ||
| 16 | Personal care | Health | 3.02× | ||
| 17 | Pizza Hut | Food & Beverages | 2.76× | ||
| 18 | Indeed.com | Business & Career | 2.42× | ||
| 19 | Hair products | Beauty & Wellness | 2.02× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.13× | |
| Luxury Orientation | PREMIUM | 1.84× | |
| Mindfulness | BALANCE | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Sustainability | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Makeup &hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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