Makeup &hair Audience in United States
Makeup &hair has an estimated audience of 12,014,203 people in United States. 80.8% are female, 19.2% are male, average age 29.1. Top brand affinities: Historic site, Combat sport, Tierra Cali, Mothercare, JDSU.
Top brand affinities include Historic site, Combat sport, Tierra Cali, with strongest over-indexing on Historic site (9.13× the country average). Demographically, the Makeup &hair audience skews more female with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Makeup &hair fans
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 29.1 |
| Estimated audience size | 12,014,203 |
Audience persona
The typical Makeup &hair fan in United States is more female, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 9.13× | Arts & Culture |
| Combat sport | 2.4× | Sports |
| Tierra Cali | 10.11× | Travel & Leisure |
| Mothercare | 3.16× | Kids & Family |
| JDSU | 2.76× | Business & Career |
| UK garage | 4.72× | Music & Radio |
| Litter box | 1.78× | Pets & Animals |
| Home equity | 1.67× | Home & Garden |
| Cam Ward | 3.19× | Sports |
| Racing | 1.93× | Cars & Mobility |
| Bank account | 1.71× | Business & Career |
| Jaws | 3.2× | Movies & TV |
| Guitarist (magazine) | 6.57× | Music & Radio |
| Cachorro | 3.08× | Pets & Animals |
| Nebraska Cornhuskers football | 2.02× | Sports |
| Voltron: Legendary Defender | 8.95× | Movies & TV |
| Staycation | 1.78× | Home & Garden |
| Jesse Plemons | 1.86× | Movies & TV |
| Arnold Palmer | 3.22× | Sports |
| Divergent series | 6.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.11 |
| Luxury Orientation | PREMIUM | 2.01 |
| Price Sensitivity | PREMIUM | 1.34 |
| Mindfulness | BALANCE | 1.25 |
| Design Affinity | PREMIUM | 1.23 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| China | 8.3% |
| Brazil | 5.0% |
See Makeup &hair audiences in other countries
More Beauty audiences in United States
- Beauty (148,161,292)
- CVS Pharmacy (41,875,708)
- Smile (33,193,473)
- Cosmetology (21,136,160)
- Lip (17,879,022)
How to read this data
Audience size is the estimated number of people in United States who actively search for Makeup &hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.