Makeup &hair Audience in United States
Makeup &hair has an estimated audience of 12,014,203 people in United States. 80.8% are female, 19.2% are male, average age 29.1. Top brand affinities: PSV Eindhoven, Autism Awareness, Makeup Tutorials, Diabetes mellitus awareness, Singer-songwriter.
Top brand affinities include PSV Eindhoven, Autism Awareness, Makeup Tutorials, with strongest over-indexing on PSV Eindhoven (118.1× the country average). Demographically, the Makeup &hair audience skews more female with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Makeup &hair fans
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 29.1 |
| Estimated audience size | 12,014,203 |
Audience persona
The typical Makeup &hair fan in United States is more female, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 118.1× | Sports |
| Autism Awareness | 11.71× | Health |
| Makeup Tutorials | 8.24× | Beauty & Wellness |
| Diabetes mellitus awareness | 7.75× | Health |
| Singer-songwriter | 3.63× | Music & Radio |
| Microblogging | 7.89× | Technology & Electronics |
| Eyelash extensions | 5.68× | Beauty & Wellness |
| Deutsche Eishockey Liga | 31.03× | Sports |
| Natural foods | 6.16× | Food & Beverages |
| TikTok | 2.3× | Internet & Social Media |
| Long hair | 4.8× | Beauty & Wellness |
| TMZ | 3.16× | Internet & Social Media |
| Artificial nails | 5.67× | Beauty & Wellness |
| Nail salon | 5.08× | Beauty & Wellness |
| Income tax | 8.19× | Business & Career |
| Skin care | 2.9× | Beauty & Wellness |
| FC Bayern Munich | 4.5× | Sports |
| Moisturizer | 3.85× | Home & Garden |
| Back to the Future | 8.95× | Movies & TV |
| Planet Fitness | 2.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.11 |
| Luxury Orientation | PREMIUM | 2.01 |
| Price Sensitivity | PREMIUM | 1.34 |
| Mindfulness | BALANCE | 1.25 |
| Design Affinity | PREMIUM | 1.23 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| China | 8.3% |
| Brazil | 5.0% |
See Makeup &hair audiences in other countries
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- Smile (33,193,473)
- Cosmetology (21,136,160)
- Lip (17,879,022)
How to read this data
Audience size is the estimated number of people in United States who actively search for Makeup &hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.