Rascasse Audience Intelligence

Lanvin (clothing) Target Market in United States

Lanvin (clothing) has an estimated audience of 4.2M people in United States.

#864among brands in United States#385in Fashion & Accessoires

The average Lanvin (clothing) fan in United States is 34.1 years old, more female, and lives primarily in Georgia.

Most fans live in Georgia, Florida, New York.

Top affinities include Marni (clothing), Maison Margiela, Miu Miu, with strongest over-indexing on Marni (clothing) (58.37× the country average).

Demographically, the Lanvin (clothing) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

The typical Lanvin (clothing) fan in United States is more female, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for Marni (clothing).

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
69.7%♀
30.3% male
Age
34.1
average years
Country rank
#7838
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Lanvin (clothing)

69.7% are female, 30.3% are male, average age 34.1.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Lanvin (clothing) audience in United States
MetricValue
Female69.7%
Male30.3%
Average age34.1
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Lanvin (clothing) audience in United States
Age bracketShare%
16-2435%
25-3421%
35-4418%
45-5416%
55+10%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Lanvin (clothing) audience comes from United States.

Worldwide audience distribution share by country for Lanvin (clothing)
CountryShare
United States36.3%
Japan14.8%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lanvin (clothing) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K3.23×
02Georgia~400K3.17×
03Mississippi~100K3.11×
04Maryland~200K3.04×
05Alabama~200K2.62×
06Louisiana~200K2.60×
07Illinois~300K2.14×
08Virginia~200K1.67×
09South Carolina~100K1.62×
10Delaware~20K1.60×
11Florida~400K1.59×
12North Carolina~200K1.55×
13New York~400K1.46×
14Tennessee~100K1.43×
15Michigan~200K1.40×
16Missouri~100K1.28×
17Wisconsin~90K1.18×
18Indiana~100K1.17×
19Pennsylvania~200K1.12×
20Connecticut~50K1.11×
21Ohio~200K1.07×
22Arkansas~40K1.01×
23New Jersey~100K0.99×
24Texas~300K0.89×
25Nevada~30K0.84×
26Kentucky~50K0.80×
27Wyoming~5K0.74×
28Rhode Island~9K0.66×
29Montana~9K0.65×
30Alaska~5K0.61×
31Massachusetts~50K0.58×
32South Dakota~6K0.58×
33North Dakota~6K0.58×
34California~300K0.57×
35West Virginia~10K0.56×
36Idaho~10K0.50×
37Minnesota~30K0.47×
38Maine~8K0.46×
39New Hampshire~7K0.45×
40Nebraska~10K0.44×
41Hawaii~8K0.44×
42Oklahoma~20K0.43×
43Iowa~20K0.42×
44Kansas~20K0.42×
45New Mexico~10K0.41×
46Arizona~30K0.36×
47Colorado~20K0.34×
48Washington~30K0.33×
49Oregon~20K0.32×
50Utah~10K0.32×
Fig. 06

Affinity by region

Affinity by region — Lanvin (clothing), United States
0.32×1.00×3.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lanvin (clothing) audience vs. the country average
#·InterestCategoryAffinity×
01Marni (clothing)Fashion & Accessoires58.37×
02Maison MargielaFashion & Accessoires47.73×
03Miu MiuFashion & Accessoires36.11×
04MoschinoFashion & Accessoires31.01×
05Felicity JonesMovies & TV30.97×
06Jimmy ChooFashion & Accessoires25.93×
07Christian LouboutinFashion & Accessoires25.47×
08Alexander McQueen (brand)Fashion & Accessoires23.50×
09Stella McCartneyFashion & Accessoires19.64×
10Bottega VenetaFashion & Accessoires19.60×
11Julianne MooreMovies & TV19.01×
12Comme des GarçonsFashion & Accessoires16.80×
13Acne StudiosFashion & Accessoires13.79×
14Tom FordFashion & Accessoires11.34×
15Marc JacobsFashion & Accessoires11.07×
16Yves Saint LaurentFashion & Accessoires10.63×
17HermèsFashion & Accessoires9.76×
18GivenchyFashion & Accessoires9.50×
19PradaFashion & Accessoires7.64×
20Louis VuittonFashion & Accessoires4.92×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lanvin (clothing) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lanvin (clothing) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.16×
Luxury OrientationPREMIUM2.66×
Design AffinityPREMIUM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lanvin (clothing) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.42×
Need for SecurityCONSERVATISM0.62×
TraditionCONSERVATISM0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lanvin (clothing) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/lanvin-clothing-103948” · Methodology