Tiffany & Co. Audience in Germany
Tiffany & Co. has an estimated audience of 2,077,573 people in Germany. 66.0% are female, 34.0% are male, average age 38.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pandora, Handmade jewelry, Hermès, Pendant, Cartier.
The average Tiffany & Co. fan in Germany is 38.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pandora, Handmade jewelry, Hermès, with strongest over-indexing on Pandora (7.5× the country average). Demographically, the Tiffany & Co. audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of Tiffany & Co. fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 38.1 |
| Estimated audience size | 2,077,573 |
Audience persona
The typical Tiffany & Co. fan in Germany is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Pandora.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 540,014 | 1.62× |
| Nordrhein-Westfalen | 466,410 | 1.03× |
| Baden-Württemberg | 322,165 | 1.14× |
| Hessen | 260,732 | 1.65× |
| Niedersachsen | 169,328 | 0.84× |
| Berlin | 131,690 | 1.42× |
| Rheinland-Pfalz | 98,265 | 0.94× |
| Schleswig-Holstein | 71,481 | 0.96× |
| Hamburg | 69,268 | 1.48× |
| Sachsen | 64,064 | 0.63× |
| Brandenburg | 52,844 | 0.82× |
| Sachsen-Anhalt | 32,662 | 0.61× |
| Thüringen | 31,203 | 0.59× |
| Mecklenburg-Vorpommern | 24,589 | 0.62× |
| Saarland | 22,128 | 0.87× |
| Bremen | 14,337 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pandora | 7.5× | Fashion & Accessoires |
| Handmade jewelry | 5.75× | Fashion & Accessoires |
| Hermès | 3.49× | Fashion & Accessoires |
| Pendant | 8.14× | Politics & Society |
| Cartier | 6.32× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Jewelry design | 6.44× | Fashion & Accessoires |
| Gemstone | 4.76× | Fashion & Accessoires |
| COS | 4.18× | Shopping |
| Earring | 3.85× | Fashion & Accessoires |
| Swarovski | 3.83× | Fashion & Accessoires |
| Piaget | 7.49× | Fashion & Accessoires |
| Chopard | 6.93× | Fashion & Accessoires |
| Home Interior Design | 2.73× | Home & Garden |
| Louis Vuitton | 2.66× | Fashion & Accessoires |
| Breuninger | 2.39× | Fashion & Accessoires |
| Necklace | 3.91× | Fashion & Accessoires |
| Vacheron Constantin | 6.61× | Fashion & Accessoires |
| Bulgari | 5.38× | Fashion & Accessoires |
| H&M | 1.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.93 |
| Quality Awareness | PREMIUM | 1.86 |
| Design Affinity | PREMIUM | 1.8 |
| Sustainability | BALANCE | 1.72 |
| Indulgence | JOY | 1.57 |
| DIY Mentality | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 17.0% |
| China | 11.3% |
See Tiffany & Co. audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Thomas Sabo (940,025)
Frequently asked questions
How many fans does Tiffany & Co. have in Germany?
Tiffany & Co. has an estimated audience of 2,077,573 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tiffany & Co. fans?
66.0% of Tiffany & Co. fans are female, 34.0% are male, with an average age of 38.1 years.
Which brands do Tiffany & Co. fans like most?
Tiffany & Co. fans show strongest brand affinity for Pandora (7.5×), Handmade jewelry (5.75×), and Hermès (3.49×) over the country average.
Where do Tiffany & Co. fans live in Germany?
Tiffany & Co. fans in Germany are most concentrated in Bayern (reach 540,014), Nordrhein-Westfalen (reach 466,410), and Baden-Württemberg (reach 322,165). These three regions account for the largest share of the active audience.
What other brands do Tiffany & Co. fans also like?
Beyond Tiffany & Co. itself, the audience over-indexes on Handmade jewelry (5.75×), Hermès (3.49×), Pendant (8.14×), and Cartier (6.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tiffany & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.