A data profile of the people who buy, follow and care about Tiffany & Co. in Italy — modelled from more than twelve digital signal sources. Tiffany & Co. has an estimated audience of 3,764,826 people in Italy.
The average Tiffany & Co. fan in Italy is 40.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Skin care, Personal care, Ring (jewellery), with strongest over-indexing on Skin care (2.68× the country average).
Demographically, the Tiffany & Co. audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tiffany & Co. fan in Italy is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Skin care.
The key figures that characterise the Tiffany & Co. profile in Italy.
70.7% are female, 29.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 40.7 |
| Estimated audience size | 3,764,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Tiffany & Co. audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 16.7% |
| China | 11.1% |
Where the Tiffany & Co. audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.65× | |
| 02 | Lazio | ~700K | 1.58× | |
| 03 | Tuscany | ~300K | 1.30× | |
| 04 | Sicilia | ~400K | 1.24× | |
| 05 | Veneto | ~300K | 1.17× | |
| 06 | Emilia-Romagna | ~400K | 1.15× | |
| 07 | Piedmont | ~300K | 1.09× | |
| 08 | Sardinia | ~100K | 1.04× | |
| 09 | Campania | ~400K | 1.00× | |
| 10 | Puglia | ~300K | 0.97× | |
| 11 | Liguria | ~100K | 0.96× | |
| 12 | Calabria | ~100K | 0.92× | |
| 13 | Marche | ~80K | 0.89× | |
| 14 | Abruzzo | ~70K | 0.88× | |
| 15 | Trentino-Alto Adige/Südtirol | ~60K | 0.85× | |
| 16 | Friuli-Venezia Giulia | ~60K | 0.82× | |
| 17 | Umbria | ~50K | 0.82× | |
| 18 | Basilicata | ~20K | 0.69× | |
| 19 | Molise | ~10K | 0.64× | |
| 20 | Aosta Valley | ~6K | 0.58× |
The strongest cross-interests of the Tiffany & Co. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ELISABETTA FRANCHI | Fashion & Accessoires | 4.07× | ||
| 02 | Gown | Fashion & Accessoires | 3.37× | ||
| 03 | Motivi | Fashion & Accessoires | 3.21× | ||
| 04 | Wedding ring | Fashion & Accessoires | 3.19× | ||
| 05 | Swarovski | Fashion & Accessoires | 2.87× | ||
| 06 | Ring (jewellery) | Fashion & Accessoires | 2.74× | ||
| 07 | Skin care | Beauty & Wellness | 2.68× | ||
| 08 | Necklace | Fashion & Accessoires | 2.64× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.51× | ||
| 10 | WeTransfer | Internet & Social Media | 2.41× | ||
| 11 | Zara | Shopping | 2.33× | ||
| 12 | Primark | Shopping | 2.17× | ||
| 13 | Children's clothing | Fashion & Accessoires | 2.10× | ||
| 14 | Marriage | Kids & Family | 1.88× | ||
| 15 | Gift | Shopping | 1.82× | ||
| 16 | Personal care | Health | 1.81× | ||
| 17 | IKEA | Home & Garden | 1.75× | ||
| 18 | Fragrances | Beauty & Wellness | 1.64× | ||
| 19 | Shopping malls | Shopping | 1.53× | ||
| 20 | Esselunga | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.56× | |
| Luxury Orientation | PREMIUM | 1.42× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Risk Appetite | THRILL | 0.63× | |
| Need for Security | CONSERVATISM | 0.72× |
Tiffany & Co.'s target market in Italy covers an estimated 3,764,826 people, concentrated in Lombardy and Lazio.
70.7% of the Tiffany & Co. audience are female, 29.3% are male, with an average age of 40.7 years.
Tiffany & Co. fans show strongest brand affinity for Skin care (2.68×), Personal care (1.81×), and Ring (jewellery) (2.74×) over the country average.
Tiffany & Co. fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tiffany & Co. itself, the audience over-indexes on Personal care (1.81×), Ring (jewellery) (2.74×), IKEA (1.75×), and Marriage (1.88×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tiffany & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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