Luxury Store Audience in Germany
Luxury Store has an estimated audience of 603,739 people in Germany. 74.5% are female, 25.5% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mytheresa.com, Business class, Pandora, Balmain, Standup paddleboarding.
The average Luxury Store fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mytheresa.com, Business class, Pandora, with strongest over-indexing on Mytheresa.com (28.78× the country average). Demographically, the Luxury Store audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint · Subtype: Video game
Demographics of Luxury Store fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 34.3 |
| Estimated audience size | 603,739 |
Audience persona
The typical Luxury Store fan in Germany is more female, around 34.3 years old, with strong Quality Awareness tendencies and a notable affinity for Mytheresa.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,566 | 0.55× |
| Bayern | 57,043 | 0.59× |
| Baden-Württemberg | 37,798 | 0.46× |
| Hessen | 25,926 | 0.56× |
| Berlin | 21,634 | 0.8× |
| Rheinland-Pfalz | 20,517 | 0.68× |
| Niedersachsen | 20,302 | 0.35× |
| Thüringen | 20,138 | 1.31× |
| Sachsen-Anhalt | 17,780 | 1.14× |
| Brandenburg | 16,696 | 0.89× |
| Saarland | 16,363 | 2.21× |
| Bremen | 15,897 | 3.08× |
| Mecklenburg-Vorpommern | 15,637 | 1.36× |
| Sachsen | 14,996 | 0.51× |
| Schleswig-Holstein | 14,760 | 0.68× |
| Hamburg | 11,563 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mytheresa.com | 28.78× | Shopping |
| Business class | 14.3× | Travel & Leisure |
| Pandora | 12.77× | Fashion & Accessoires |
| Balmain | 21.72× | Fashion & Accessoires |
| Standup paddleboarding | 12.45× | Sports |
| Hermès | 4.22× | Fashion & Accessoires |
| First class travel | 6.85× | Travel & Leisure |
| Luxury Watches | 9.5× | Fashion & Accessoires |
| High-net-worth individual | 9.22× | Business & Career |
| Xherdan Shaqiri | 30.88× | Sports |
| Longchamp | 9.38× | Fashion & Accessoires |
| Forex Online Trading | 11.19× | Business & Career |
| Montenegro | 8.46× | Travel & Leisure |
| Miu Miu | 7.75× | Fashion & Accessoires |
| Kitesurfing | 8.18× | Sports |
| Breuninger | 2.86× | Fashion & Accessoires |
| Kitchenware | 3.5× | Home & Garden |
| Ryanair | 2.25× | Travel & Leisure |
| Luxury yacht | 4.22× | Travel & Leisure |
| Girard-Perregaux | 13.39× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.58 |
| Luxury Orientation | PREMIUM | 4.45 |
| Design Affinity | PREMIUM | 2.36 |
| Indulgence | JOY | 1.74 |
| Early Adopter Mentality | POWER | 1.67 |
| Individualism | JOY | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 12.9% |
| Japan | 12.7% |
| United States | 7.1% |
See Luxury Store audiences in other countries
More Video game audiences in Germany
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- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Luxury Store have in Germany?
Luxury Store has an estimated audience of 603,739 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luxury Store fans?
74.5% of Luxury Store fans are female, 25.5% are male, with an average age of 34.3 years.
Which brands do Luxury Store fans like most?
Luxury Store fans show strongest brand affinity for Mytheresa.com (28.78×), Business class (14.3×), and Pandora (12.77×) over the country average.
Where do Luxury Store fans live in Germany?
Luxury Store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,566), Bayern (reach 57,043), and Baden-Württemberg (reach 37,798). These three regions account for the largest share of the active audience.
What other brands do Luxury Store fans also like?
Beyond Luxury Store itself, the audience over-indexes on Business class (14.3×), Pandora (12.77×), Balmain (21.72×), and Standup paddleboarding (12.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luxury Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.