Osram Audience in Germany
Osram has an estimated audience of 213,789 people in Germany. 27.3% are female, 72.7% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Aral AG, Targobank, Commerzbank, Giotto, Berliner Zeitung.
The average Osram fan in Germany is 39.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Aral AG, Targobank, Commerzbank, with strongest over-indexing on Aral AG (11.86× the country average). Demographically, the Osram audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Osram fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 39.1 |
| Estimated audience size | 213,789 |
Audience persona
The typical Osram fan in Germany is more male, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 72,780 | 1.5× |
| Nordrhein-Westfalen | 68,568 | 1.04× |
| Baden-Württemberg | 46,716 | 1.13× |
| Niedersachsen | 27,833 | 0.95× |
| Hessen | 27,448 | 1.19× |
| Rheinland-Pfalz | 14,004 | 0.93× |
| Sachsen | 13,877 | 0.94× |
| Berlin | 13,217 | 0.98× |
| Schleswig-Holstein | 11,212 | 1.03× |
| Brandenburg | 8,517 | 0.91× |
| Thüringen | 7,204 | 0.94× |
| Sachsen-Anhalt | 6,505 | 0.83× |
| Hamburg | 5,818 | 0.85× |
| Mecklenburg-Vorpommern | 4,686 | 0.81× |
| Saarland | 3,182 | 0.86× |
| Bremen | 2,834 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 11.86× | Cars & Mobility |
| Targobank | 14.01× | Business & Career |
| Commerzbank | 7.09× | Business & Career |
| Giotto | 47.87× | Food & Beverages |
| Berliner Zeitung | 19.39× | News |
| Vapiano | 25.21× | Food & Beverages |
| SunExpress | 11.33× | Travel & Leisure |
| Sylvie Meis | 17.13× | Movies & TV |
| Nena | 13.05× | Music & Radio |
| Business English | 15.2× | Business & Career |
| ThyssenKrupp | 14.13× | Business & Career |
| Luxury Store | 20.05× | Shopping |
| Netto Marken-Discount | 3.7× | Shopping |
| TNT Serie | 44.6× | Movies & TV |
| Waze | 13.77× | Internet & Social Media |
| Albania national football team | 15.16× | Sports |
| Luxury Bags | 15.26× | Fashion & Accessoires |
| Oliver Kahn | 16.13× | Sports |
| Novi Sad | 14.62× | Travel & Leisure |
| Brennenstuhl | 22.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.56 |
| Patriotism | CONSERVATISM | 1.69 |
| Need for Security | CONSERVATISM | 1.68 |
| DIY Mentality | THRILL | 1.66 |
| Early Adopter Mentality | POWER | 1.55 |
| Career Orientation | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.5% |
| Italy | 8.2% |
| China | 5.9% |
See Osram audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Osram have in Germany?
Osram has an estimated audience of 213,789 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Osram fans?
27.3% of Osram fans are female, 72.7% are male, with an average age of 39.1 years.
Which brands do Osram fans like most?
Osram fans show strongest brand affinity for Aral AG (11.86×), Targobank (14.01×), and Commerzbank (7.09×) over the country average.
Where do Osram fans live in Germany?
Osram fans in Germany are most concentrated in Bayern (reach 72,780), Nordrhein-Westfalen (reach 68,568), and Baden-Württemberg (reach 46,716). These three regions account for the largest share of the active audience.
What other brands do Osram fans also like?
Beyond Osram itself, the audience over-indexes on Targobank (14.01×), Commerzbank (7.09×), Giotto (47.87×), and Berliner Zeitung (19.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Osram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.