Business English Audience in Germany
Business English has an estimated audience of 1,164,426 people in Germany. 66.7% are female, 33.3% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Duolingo, Livemusic, Google Maps, Udacity, International English Language Testing System.
The average Business English fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Duolingo, Livemusic, Google Maps, with strongest over-indexing on Duolingo (27.2× the country average). Demographically, the Business English audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Business English fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 34.6 |
| Estimated audience size | 1,164,426 |
Audience persona
The typical Business English fan in Germany is more female, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Duolingo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 264,919 | 1.04× |
| Bayern | 224,303 | 1.2× |
| Baden-Württemberg | 193,115 | 1.22× |
| Hessen | 143,076 | 1.61× |
| Niedersachsen | 102,968 | 0.91× |
| Berlin | 80,175 | 1.54× |
| Rheinland-Pfalz | 53,890 | 0.92× |
| Sachsen | 41,173 | 0.72× |
| Hamburg | 36,668 | 1.39× |
| Schleswig-Holstein | 35,460 | 0.85× |
| Brandenburg | 21,010 | 0.58× |
| Sachsen-Anhalt | 17,173 | 0.57× |
| Thüringen | 16,268 | 0.55× |
| Saarland | 13,814 | 0.97× |
| Bremen | 13,556 | 1.36× |
| Mecklenburg-Vorpommern | 12,687 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Duolingo | 27.2× | Business & Career |
| Livemusic | 6.78× | Music & Radio |
| Google Maps | 3.85× | Internet & Social Media |
| Udacity | 17.41× | Business & Career |
| International English Language Testing System | 12.2× | Business & Career |
| Language school | 8.76× | Kids & Family |
| TOEIC | 14.06× | Business & Career |
| Google News | 4.93× | News |
| Car wash | 5.88× | Cars & Mobility |
| Non-fiction books | 5.4× | Literature |
| Giotto | 20× | Food & Beverages |
| Batman | 2.8× | Movies & TV |
| Language education | 5.93× | Business & Career |
| Ryanair | 2.68× | Travel & Leisure |
| Travel Blogger | 6.92× | Travel & Leisure |
| Lieferando.de | 2.33× | Food & Beverages |
| Public library | 8.32× | Literature |
| Pillow | 4.19× | Home & Garden |
| Gaza Strip | 9.62× | Travel & Leisure |
| Vegetable Gardening | 5.41× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.23 |
| Luxury Orientation | PREMIUM | 1.87 |
| Travelling | THRILL | 1.84 |
| Quality Awareness | PREMIUM | 1.76 |
| Urban Lifestyle | OPEN | 1.54 |
| Career Orientation | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.8% |
| United States | 6.4% |
| India | 5.7% |
See Business English audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Business English have in Germany?
Business English has an estimated audience of 1,164,426 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Business English fans?
66.7% of Business English fans are female, 33.3% are male, with an average age of 34.6 years.
Which brands do Business English fans like most?
Business English fans show strongest brand affinity for Duolingo (27.2×), Livemusic (6.78×), and Google Maps (3.85×) over the country average.
Where do Business English fans live in Germany?
Business English fans in Germany are most concentrated in Nordrhein-Westfalen (reach 264,919), Bayern (reach 224,303), and Baden-Württemberg (reach 193,115). These three regions account for the largest share of the active audience.
What other brands do Business English fans also like?
Beyond Business English itself, the audience over-indexes on Livemusic (6.78×), Google Maps (3.85×), Udacity (17.41×), and International English Language Testing System (12.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.