Rascasse Audience Intelligence

Business English Audience in Germany

A data profile of the people who buy, follow and care about Business English in Germany — modelled from more than twelve digital signal sources. Business English has an estimated audience of 1,164,426 people in Germany.

#2857among Topic in Germany#522in Business & Career

The average Business English fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Duolingo, Master's degree, with strongest over-indexing on Google News (16.27× the country average).

Demographically, the Business English audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business English fan in Germany is more female, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business English profile in Germany.

Audience size
1.2M
in Germany
Gender
66.7%♀
33.3% male
Age
34.6
average years
Country rank
#5697
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business English fans

66.7% are female, 33.3% are male, average age 34.6.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Business English audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age34.6
Estimated audience size1,164,426
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Business English audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Business English audience comes from Germany.

Worldwide audience distribution share by country for Business English
CountryShare
Japan11.8%
United States6.4%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business English audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business English fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.43×
02Berlin~70K1.32×
03Hamburg~30K1.18×
04Baden-Württemberg~200K1.13×
05Bremen~10K1.12×
06Bayern~200K1.11×
07Saarland~10K1.03×
08Nordrhein-Westfalen~300K1.02×
09Rheinland-Pfalz~60K0.95×
10Niedersachsen~100K0.92×
11Schleswig-Holstein~40K0.92×
12Mecklenburg-Vorpommern~20K0.92×
13Sachsen-Anhalt~30K0.90×
14Thüringen~30K0.90×
15Brandenburg~30K0.88×
16Sachsen~50K0.86×
Fig. 06

Affinity by region

Affinity by region — Business English, Germany
0.86×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business English audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business English audience
#·InterestCategoryAffinity×
01DuolingoBusiness & Career20.09×
02GiottoFood & Beverages16.60×
03Google NewsNews16.27×
04OsramHome & Garden15.20×
05Gaza StripTravel & Leisure9.21×
06Harvard UniversityBusiness & Career7.81×
07International English Language Testing SystemBusiness & Career7.47×
08Language schoolKids & Family6.84×
09RobloxGames5.82×
10Language educationBusiness & Career5.77×
11Master's degreeBusiness & Career5.66×
12Cultural heritagePolitics & Society5.16×
13EssoCars & Mobility3.19×
14Extreme sportSports3.19×
15KitchenwareHome & Garden3.04×
16Google MapsInternet & Social Media2.96×
17HugendubelShopping2.76×
18RyanairTravel & Leisure2.60×
19TK MaxxShopping1.96×
20TikTokInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business English audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business English audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.52×
Quality AwarenessPREMIUM2.30×
Career OrientationPOWER2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business English audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
IndulgenceJOY0.75×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business English have in Germany?

Business English has an estimated audience of 1,164,426 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Business English fans?

66.7% of Business English fans are female, 33.3% are male, with an average age of 34.6 years.

03

Which brands do Business English fans like most?

Business English fans show strongest brand affinity for Google News (16.27×), Duolingo (20.09×), and Master's degree (5.66×) over the country average.

04

Where do Business English fans live in Germany?

Business English fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Business English fans also like?

Beyond Business English itself, the audience over-indexes on Duolingo (20.09×), Master's degree (5.66×), Google Maps (2.96×), and Language school (6.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Business English audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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