Rascasse Audience Intelligence

Business English Audience in United States

A data profile of the people who buy, follow and care about Business English in United States — modelled from more than twelve digital signal sources. Business English has an estimated audience of 2,371,225 people in United States.

#5790among Topic in United States#978in Business & Career

The average Business English fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Language school, International education, Duolingo, with strongest over-indexing on Language school (119.77× the country average).

Demographically, the Business English audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business English fan in United States is balanced, around 35.1 years old, with strong Community Orientation tendencies and a notable affinity for Language school.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business English profile in United States.

Audience size
2.4M
in United States
Gender
54.5%♀
45.5% male
Age
35.1
average years
Country rank
#12438
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business English fans

54.5% are female, 45.5% are male, average age 35.1.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Business English audience in United States
MetricValue
Female54.5%
Male45.5%
Average age35.1
Estimated audience size2,371,225
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Business English audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3921%
40-4917%
50+11%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Business English audience comes from United States.

Worldwide audience distribution share by country for Business English
CountryShare
Japan11.8%
United States6.4%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business English audience in United States is strongest.

Fig. 05

Top regions by affinity

Business English fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~70K2.36×
02North Dakota~6K1.28×
03Alaska~6K1.25×
04Vermont~5K1.23×
05South Dakota~6K1.15×
06Hawaii~10K1.09×
07Montana~7K1.09×
08Maine~9K1.08×
09Rhode Island~8K1.08×
10Delaware~7K1.07×
11West Virginia~10K1.05×
12New Hampshire~10K1.05×
13Washington, District of Columbia~8K1.05×
14Idaho~10K1.03×
15California~300K1.02×
16New Mexico~10K1.02×
17Mississippi~20K1.00×
18Arkansas~20K1.00×
19Nebraska~10K1.00×
20Washington~50K0.96×
21Iowa~20K0.96×
22Kansas~20K0.96×
23New York~100K0.95×
24Utah~20K0.95×
25Oklahoma~20K0.93×
26Nevada~20K0.93×
27Kentucky~30K0.92×
28Oregon~20K0.91×
29Connecticut~20K0.91×
30Alabama~30K0.90×
31Texas~200K0.89×
32South Carolina~30K0.89×
33Arizona~40K0.88×
34Missouri~30K0.88×
35Wisconsin~30K0.88×
36Minnesota~30K0.88×
37Virginia~50K0.87×
38Indiana~40K0.87×
39Maryland~40K0.87×
40Tennessee~40K0.86×
41Massachusetts~40K0.86×
42Colorado~30K0.86×
43New Jersey~50K0.85×
44Michigan~50K0.82×
45Illinois~60K0.81×
46Georgia~60K0.80×
47Ohio~60K0.80×
48North Carolina~60K0.80×
49Pennsylvania~60K0.78×
50Florida~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Business English, United States
0.77×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business English audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business English audience
#·InterestCategoryAffinity×
01Language schoolKids & Family119.77×
02International educationBusiness & Career75.30×
03DuolingoBusiness & Career28.62×
04Drone racingSports27.22×
05College applicationBusiness & Career23.65×
06BodrumTravel & Leisure22.78×
07CrowdsourcingBusiness & Career20.12×
08LivemusicMusic & Radio15.21×
09Financial TimesNews14.43×
10Language educationBusiness & Career13.53×
11The Washington PostNews12.00×
12Disneyland ParisTravel & Leisure11.60×
13Air FranceTravel & Leisure11.32×
14Google NewsNews8.54×
15Broadway theatreTravel & Leisure5.28×
16Career developmentBusiness & Career4.50×
17Indeed.comBusiness & Career3.38×
18SupermanMovies & TV2.72×
19Planet FitnessSports2.65×
20Android (operating system)Technology & Electronics2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business English audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business English audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.67×
Pet OwnershipJOY2.67×
IndulgenceJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business English audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
DIY MentalityTHRILL0.78×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business English have in United States?

Business English has an estimated audience of 2,371,225 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business English fans?

54.5% of Business English fans are female, 45.5% are male, with an average age of 35.1 years.

03

Which brands do Business English fans like most?

Business English fans show strongest brand affinity for Language school (119.77×), International education (75.3×), and Duolingo (28.62×) over the country average.

04

Where do Business English fans live in United States?

Business English fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Business English fans also like?

Beyond Business English itself, the audience over-indexes on International education (75.3×), Duolingo (28.62×), Livemusic (15.21×), and The Washington Post (12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business English audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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