Business English Audience in United States

Business English logo

Business English has an estimated audience of 2,371,225 people in United States. 54.5% are female, 45.5% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Voter registration, Electrolyte, Home equity, Jesse Plemons.

The average Business English fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Voter registration, Electrolyte, with strongest over-indexing on Natural rubber (8.86× the country average). Demographically, the Business English audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business English fans

Demographic split for Business English audience in United States
MetricValue
Female54.5%
Male45.5%
Average age35.1
Estimated audience size2,371,225

Audience persona

The typical Business English fan in United States is balanced, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Business English in United States
RegionReachAffinity
California297,1111.14×
Texas173,7390.85×
New York138,9711.05×
Florida116,8450.73×
Louisiana71,5042.34×
Illinois54,1960.69×
Virginia46,2380.8×
New Jersey45,8950.76×
Washington44,2190.93×
Georgia40,4100.55×
North Carolina35,6480.5×
Massachusetts32,8630.7×
Michigan29,2840.47×
Pennsylvania28,8910.36×
Arizona26,1170.54×
Ohio25,3590.35×
Maryland24,8430.61×
Tennessee20,3820.43×
Oregon18,7270.69×
Arkansas17,8610.91×
Mississippi17,2330.88×
Colorado16,4280.44×
Oklahoma16,2200.62×
Alabama15,4510.47×
Kentucky14,7350.5×
South Carolina14,6150.41×
Minnesota14,3590.42×
Indiana14,2390.33×
Kansas14,2360.76×
Nevada14,2270.62×
West Virginia14,2271.29×
Alaska14,1972.8×
Utah13,9620.66×
Missouri13,7900.36×
Iowa13,5150.69×
Idaho13,1381.1×
Wisconsin13,0570.37×
Hawaii12,5501.23×
Montana12,3761.88×
South Dakota12,2162.23×
North Dakota11,8942.44×
New Hampshire11,7221.25×
Wyoming11,5093.27×
Nebraska11,4790.97×
Connecticut11,4610.48×
New Mexico11,4190.96×
Rhode Island11,3191.5×
Maine11,3121.33×
Vermont11,1332.67×
Delaware10,1371.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business English audience
BrandAffinityCategory
Natural rubber8.86×Cars & Mobility
Voter registration16.38×Politics & Society
Electrolyte14.95×Health
Home equity2.02×Home & Garden
Jesse Plemons3×Movies & TV
Nebraska Cornhuskers football2.96×Sports
JDSU2.23×Business & Career
TeachHUB2.9×Business & Career
Jeep Wagoneer4.1×Cars & Mobility
Bank account1.6×Business & Career
Kendra Scott1.89×Fashion & Accessoires
Embroidery Library9.76×Home & Garden
Jaws3.37×Movies & TV
Cam Ward2.25×Sports
Staycation1.86×Home & Garden
Home staging2.95×Home & Garden
Edvard Grieg14.18×Literature
Urban horticulture1.95×Home & Garden
Howlite12.39×Fashion & Accessoires
Historic site2.03×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business English audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.16
Pet OwnershipJOY2.66
Community OrientationOPEN2.34
Risk AppetiteTHRILL2.09
Luxury OrientationPREMIUM1.81
Career OrientationPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Business English
CountryShare
Japan11.8%
United States6.4%
India5.7%

See Business English audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business English have in United States?

Business English has an estimated audience of 2,371,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Business English fans?

54.5% of Business English fans are female, 45.5% are male, with an average age of 35.1 years.

Which brands do Business English fans like most?

Business English fans show strongest brand affinity for Natural rubber (8.86×), Voter registration (16.38×), and Electrolyte (14.95×) over the country average.

Where do Business English fans live in United States?

Business English fans in United States are most concentrated in California (reach 297,111), Texas (reach 173,739), and New York (reach 138,971). These three regions account for the largest share of the active audience.

What other brands do Business English fans also like?

Beyond Business English itself, the audience over-indexes on Voter registration (16.38×), Electrolyte (14.95×), Home equity (2.02×), and Jesse Plemons (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.