Rascasse Audience Intelligence

Financial Times Audience in United States

A data profile of the people who buy, follow and care about Financial Times in United States — modelled from more than twelve digital signal sources. Financial Times has an estimated audience of 2,792,962 people in United States.

#21among Newspaper in United States#319among Website / Newspaper / Magazine in United States#62in News

The average Financial Times fan in United States is 38.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include LA Fitness, Expensive Taste, YouTube Music, with strongest over-indexing on LA Fitness (8.3× the country average).

Demographically, the Financial Times audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Financial Times fan in United States is balanced, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for LA Fitness.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial Times profile in United States.

Audience size
2.8M
in United States
Gender
47.2%♀
52.8% male
Age
38.0
average years
Country rank
#10895
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Financial Times

47.2% are female, 52.8% are male, average age 38.0.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Financial Times audience in United States
MetricValue
Female47.2%
Male52.8%
Average age38.0
Estimated audience size2,792,962
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Financial Times audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Financial Times audience comes from United States.

Worldwide audience distribution share by country for Financial Times
CountryShare
United Kingdom15.3%
United States14.9%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial Times audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial Times fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K9.69×
02New York~500K3.13×
03Massachusetts~100K2.51×
04Connecticut~50K1.81×
05Virginia~100K1.66×
06Vermont~8K1.64×
07New Jersey~100K1.39×
08Maryland~60K1.31×
09California~400K1.28×
10Illinois~100K1.19×
11Washington~70K1.18×
12Rhode Island~10K1.10×
13New Hampshire~10K1.05×
14Maine~10K1.05×
15Pennsylvania~100K1.03×
16Oregon~30K0.97×
17Colorado~40K0.93×
18Hawaii~10K0.88×
19Florida~100K0.76×
20Montana~6K0.76×
21North Carolina~60K0.75×
22Michigan~50K0.74×
23Delaware~6K0.74×
24Minnesota~30K0.72×
25Georgia~60K0.70×
26Texas~200K0.68×
27Indiana~30K0.67×
28Alaska~4K0.67×
29Wisconsin~30K0.65×
30South Carolina~30K0.64×
31North Dakota~4K0.63×
32Iowa~10K0.62×
33Utah~20K0.61×
34South Dakota~4K0.61×
35Idaho~8K0.60×
36New Mexico~8K0.57×
37Ohio~50K0.55×
38Tennessee~30K0.55×
39Missouri~20K0.54×
40Arizona~30K0.53×
41Nevada~10K0.53×
42West Virginia~7K0.53×
43Nebraska~7K0.52×
44Kansas~10K0.51×
45Kentucky~20K0.50×
46Arkansas~10K0.49×
47Alabama~20K0.45×
48Louisiana~20K0.45×
49Mississippi~10K0.45×
50Oklahoma~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Financial Times, United States
0.44×1.00×9.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial Times audience
#·InterestCategoryAffinity×
01Business EnglishBusiness & Career14.43×
02Singapore AirlinesTravel & Leisure13.41×
03Cathay PacificTravel & Leisure13.34×
04Language schoolKids & Family13.03×
05International educationBusiness & Career12.35×
06Foreign languageBusiness & Career10.26×
07LA FitnessSports8.30×
08Expensive TasteBusiness & Career7.60×
09Home RenovationsHome & Garden7.07×
10Wallpaper (magazine)Home & Garden6.79×
11YouTube MusicInternet & Social Media4.97×
12MSNBCMovies & TV4.42×
13Investment bankingBusiness & Career4.35×
14Bloomingdale'sShopping4.10×
15LongHorn SteakhouseFood & Beverages3.84×
16Charles Schwab CorporationBusiness & Career3.75×
17Saks Fifth AvenueShopping3.73×
18Mortgage calculatorHome & Garden3.59×
19FIFA World CupSports2.60×
20Texas RoadhouseFood & Beverages2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial Times audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.68×
IndulgenceJOY2.01×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial Times audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.52×
ExtroversionTHRILL0.54×
SpiritualityBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial Times have in United States?

Financial Times has an estimated audience of 2,792,962 people in United States, concentrated in New York and California.

02

What is the gender split and age of Financial Times fans?

47.2% of Financial Times fans are female, 52.8% are male, with an average age of 38.0 years.

03

Which brands do Financial Times fans like most?

Financial Times fans show strongest brand affinity for LA Fitness (8.3×), Expensive Taste (7.6×), and YouTube Music (4.97×) over the country average.

04

Where do Financial Times fans live in United States?

Financial Times fans in United States are most concentrated in New York (reach ~500K), California (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Financial Times fans also like?

Beyond Financial Times itself, the audience over-indexes on Expensive Taste (7.6×), YouTube Music (4.97×), Home Renovations (7.07×), and Language school (13.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Financial Times audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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