Financial Times Audience in United States

Financial Times logo

Financial Times has an estimated audience of 2,775,316 people in United States. 47.2% are female, 52.8% are male, average age 38.0. Top regions: New York, California, Texas. Top brand affinities: LA Fitness, Expensive Taste, YouTube Music, Home Renovations, Language school.

The average Financial Times fan in United States is 38.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include LA Fitness, Expensive Taste, YouTube Music, with strongest over-indexing on LA Fitness (8.3× the country average). Demographically, the Financial Times audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Financial Times fans

Demographic split for Financial Times audience in United States
MetricValue
Female47.2%
Male52.8%
Average age38.0
Estimated audience size2,775,316

Audience persona

The typical Financial Times fan in United States is balanced, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for LA Fitness.

Top regions in United States

Top regions ranked by reach for Financial Times in United States
RegionReachAffinity
New York524,4943.38×
California413,4751.35×
Texas169,6860.71×
Massachusetts144,8022.65×
Florida144,1180.77×
Virginia119,9441.77×
Illinois118,2421.28×
New Jersey99,4861.41×
Pennsylvania91,6580.98×
Washington, District of Columbia82,7709.92×
Washington66,3811.19×
North Carolina66,3570.79×
Georgia60,6630.71×
Maryland60,2231.26×
Michigan52,7530.73×
Connecticut49,8951.79×
Ohio46,5960.55×
Colorado42,0540.96×
Indiana34,9250.69×
Oregon31,9651×
Minnesota29,2610.74×
Tennessee28,9650.52×
Wisconsin28,1060.67×
South Carolina27,7450.66×
Arizona25,3240.45×
Missouri21,9760.49×
Kentucky15,8890.46×
Iowa15,5120.68×
Utah15,1180.61×
Louisiana13,9930.39×
Alabama12,5970.32×
Nevada12,3300.46×
Oklahoma12,3240.4×
New Hampshire10,3240.94×
Kansas9,6330.44×
Maine9,0850.91×
Hawaii9,0120.76×
Rhode Island8,4390.96×
Arkansas7,8520.34×
Idaho7,5600.54×
Vermont7,2141.48×
New Mexico6,0280.43×
Delaware5,0220.66×
Montana4,8610.63×
Nebraska4,7960.34×
Mississippi4,4840.2×
West Virginia3,7730.29×
Alaska2,2380.38×
North Dakota1,9340.34×
Wyoming1,5550.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Financial Times audience
BrandAffinityCategory
LA Fitness8.3×Sports
Expensive Taste7.6×Business & Career
YouTube Music4.97×Internet & Social Media
Home Renovations7.07×Home & Garden
Language school13.03×Kids & Family
International education12.35×Business & Career
Business English14.43×Business & Career
Texas Roadhouse2.59×Food & Beverages
Wallpaper (magazine)6.79×Home & Garden
FIFA World Cup2.6×Sports
Foreign language10.26×Business & Career
Singapore Airlines13.41×Travel & Leisure
Cathay Pacific13.34×Travel & Leisure
LongHorn Steakhouse3.84×Food & Beverages
Charles Schwab Corporation3.75×Business & Career
Mortgage calculator3.59×Home & Garden
Investment banking4.35×Business & Career
MSNBC4.42×Movies & TV
Saks Fifth Avenue3.73×Shopping
Financial market4.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial Times audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.08
Luxury OrientationPREMIUM2.03
Career OrientationPOWER1.89
IndulgenceJOY1.88
SustainabilityBALANCE1.72
Convenience OrientationPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Financial Times
CountryShare
United States15.0%
United Kingdom14.9%
China6.7%

See Financial Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Financial Times have in United States?

Financial Times has an estimated audience of 2,775,316 people in United States, concentrated in New York and California.

What is the gender split and age of Financial Times fans?

47.2% of Financial Times fans are female, 52.8% are male, with an average age of 38.0 years.

Which brands do Financial Times fans like most?

Financial Times fans show strongest brand affinity for LA Fitness (8.3×), Expensive Taste (7.6×), and YouTube Music (4.97×) over the country average.

Where do Financial Times fans live in United States?

Financial Times fans in United States are most concentrated in New York (reach 524,494), California (reach 413,475), and Texas (reach 169,686). These three regions account for the largest share of the active audience.

What other brands do Financial Times fans also like?

Beyond Financial Times itself, the audience over-indexes on Expensive Taste (7.6×), YouTube Music (4.97×), Home Renovations (7.07×), and Language school (13.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.