Rascasse Audience Intelligence

Language school Audience in United States

A data profile of the people who buy, follow and care about Language school in United States — modelled from more than twelve digital signal sources. Language school has an estimated audience of 3,219,431 people in United States.

#12among Education in United States#181among Touchpoint in United States#241in Kids & Family

The average Language school fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Basic English, Foreign language, Language education, with strongest over-indexing on Basic English (241.76× the country average).

Demographically, the Language school audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Language school fan in United States is balanced, around 35.2 years old, with strong Mindfulness tendencies and a notable affinity for Basic English.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Language school profile in United States.

Audience size
3.2M
in United States
Gender
53.8%♀
46.2% male
Age
35.2
average years
Country rank
#9684
Touchpoint in United States
Section 02

Demographics of Language school fans

53.8% are female, 46.2% are male, average age 35.2.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Language school audience in United States
MetricValue
Female53.8%
Male46.2%
Average age35.2
Estimated audience size3,219,431
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Language school audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Language school audience comes from United States.

Worldwide audience distribution share by country for Language school
CountryShare
Japan11.5%
China7.8%
United States5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Language school audience in United States is strongest.

Fig. 05

Top regions by affinity

Language school fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~60K1.68×
02Hawaii~20K1.30×
03California~400K1.17×
04Washington, District of Columbia~10K1.16×
05New York~200K1.08×
06Kansas~30K1.07×
07Oklahoma~40K1.03×
08Nevada~30K1.02×
09Connecticut~30K1.01×
10Washington~60K0.99×
11South Carolina~50K0.99×
12Missouri~50K0.98×
13Wisconsin~50K0.98×
14New Jersey~80K0.97×
15Minnesota~40K0.97×
16Arizona~60K0.96×
17Tennessee~60K0.96×
18Maryland~50K0.96×
19Colorado~50K0.96×
20Virginia~70K0.95×
21Massachusetts~60K0.95×
22Michigan~80K0.94×
23Pennsylvania~100K0.93×
24Ohio~90K0.93×
25Georgia~90K0.93×
26North Carolina~90K0.93×
27Illinois~100K0.92×
28Florida~200K0.88×
29Texas~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Language school, United States
0.85×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Language school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Language school audience
#·InterestCategoryAffinity×
01Basic EnglishPolitics & Society241.76×
02English grammarPolitics & Society191.46×
03English ConversationTopic150.93×
04Foreign languageBusiness & Career139.63×
05English Language CoursesBusiness & Career126.88×
06Business EnglishBusiness & Career119.77×
07Englishtown, New JerseyTravel & Leisure118.68×
08TOEICBusiness & Career112.28×
09Cultura InglesaTopic99.31×
10ONLINE ENGLISHBusiness & Career95.24×
11Curso de InglesTopic89.06×
12Test of English as a Foreign LanguageBusiness & Career84.75×
13Language educationBusiness & Career76.66×
14University of TehranBusiness & Career68.12×
15BusuuBusiness & Career67.78×
16International English Language Testing SystemBusiness & Career57.14×
17speaking englishBusiness & Career52.07×
18English as a second or foreign languageBusiness & Career22.08×
19DuolingoBusiness & Career14.31×
20English languagePolitics & Society9.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Language school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Language school audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.16×
Design AffinityPREMIUM1.65×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Language school audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Language school have in United States?

Language school has an estimated audience of 3,219,431 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Language school fans?

53.8% of Language school fans are female, 46.2% are male, with an average age of 35.2 years.

03

Which brands do Language school fans like most?

Language school fans show strongest brand affinity for Basic English (241.76×), Foreign language (139.63×), and Language education (76.66×) over the country average.

04

Where do Language school fans live in United States?

Language school fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Language school fans also like?

Beyond Language school itself, the audience over-indexes on Foreign language (139.63×), Language education (76.66×), Business English (119.77×), and English grammar (191.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Language school audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Language school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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