Language school Audience in United States
Language school has an estimated audience of 3,219,431 people in United States. 53.8% are female, 46.2% are male, average age 35.2. Top regions: California, New York, Texas. Top brand affinities: Basic English, Foreign language, Language education, Business English, English grammar.
The average Language school fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Basic English, Foreign language, Language education, with strongest over-indexing on Basic English (241.76× the country average). Demographically, the Language school audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint · Subtype: Education
Demographics of Language school fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 35.2 |
| Estimated audience size | 3,219,431 |
Audience persona
The typical Language school fan in United States is balanced, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Basic English.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 468,467 | 1.32× |
| New York | 219,837 | 1.22× |
| Texas | 145,696 | 0.53× |
| Oregon | 121,884 | 3.3× |
| Florida | 79,929 | 0.37× |
| New Jersey | 69,696 | 0.85× |
| Washington | 60,349 | 0.93× |
| Virginia | 55,589 | 0.71× |
| Oklahoma | 47,368 | 1.32× |
| Hawaii | 46,323 | 3.35× |
| Illinois | 45,724 | 0.43× |
| Tennessee | 42,989 | 0.67× |
| South Carolina | 42,681 | 0.88× |
| North Carolina | 42,183 | 0.44× |
| Kansas | 41,574 | 1.64× |
| Arizona | 40,804 | 0.62× |
| Missouri | 40,274 | 0.78× |
| Pennsylvania | 39,609 | 0.37× |
| Ohio | 38,511 | 0.39× |
| Georgia | 38,354 | 0.39× |
| Michigan | 38,337 | 0.46× |
| Wisconsin | 38,133 | 0.79× |
| Massachusetts | 36,531 | 0.58× |
| Connecticut | 36,261 | 1.12× |
| Nevada | 36,009 | 1.16× |
| Maryland | 34,933 | 0.63× |
| Minnesota | 34,070 | 0.74× |
| Colorado | 32,826 | 0.65× |
| Washington, District of Columbia | 23,156 | 2.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Basic English | 241.76× | Politics & Society |
| Foreign language | 139.63× | Business & Career |
| Language education | 76.66× | Business & Career |
| Business English | 119.77× | Business & Career |
| English grammar | 191.46× | Politics & Society |
| Test of English as a Foreign Language | 84.75× | Business & Career |
| TOEIC | 112.28× | Business & Career |
| International English Language Testing System | 57.14× | Business & Career |
| Curso de Ingles | 89.06× | |
| ONLINE ENGLISH | 95.24× | Business & Career |
| University of Tehran | 68.12× | Business & Career |
| Duolingo | 14.31× | Business & Career |
| Englishtown, New Jersey | 118.68× | Travel & Leisure |
| English language | 9.83× | Politics & Society |
| Cultura Inglesa | 99.31× | |
| English as a second or foreign language | 22.08× | Business & Career |
| speaking english | 52.07× | Business & Career |
| English Conversation | 150.93× | |
| Busuu | 67.78× | Business & Career |
| English Language Courses | 126.88× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.91 |
| Luxury Orientation | PREMIUM | 1.65 |
| Mindfulness | BALANCE | 1.61 |
| Pet Ownership | JOY | 1.56 |
| Design Affinity | PREMIUM | 1.42 |
| Quality Awareness | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.5% |
| China | 7.8% |
| United States | 5.8% |
See Language school audiences in other countries
More Education audiences in United States
- School (73,803,198)
- Kindergarten (20,742,140)
- Pre-kindergarten (13,124,316)
- Secondary education (12,667,525)
- Scholarship (11,634,315)
Frequently asked questions
How many fans does Language school have in United States?
Language school has an estimated audience of 3,219,431 people in United States, concentrated in California and New York.
What is the gender split and age of Language school fans?
53.8% of Language school fans are female, 46.2% are male, with an average age of 35.2 years.
Which brands do Language school fans like most?
Language school fans show strongest brand affinity for Basic English (241.76×), Foreign language (139.63×), and Language education (76.66×) over the country average.
Where do Language school fans live in United States?
Language school fans in United States are most concentrated in California (reach 468,467), New York (reach 219,837), and Texas (reach 145,696). These three regions account for the largest share of the active audience.
What other brands do Language school fans also like?
Beyond Language school itself, the audience over-indexes on Foreign language (139.63×), Language education (76.66×), Business English (119.77×), and English grammar (191.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Language school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.