Rascasse Audience Intelligence

Test of English as a Foreign Language Audience in United States

A data profile of the people who buy, follow and care about Test of English as a Foreign Language in United States — modelled from more than twelve digital signal sources. Test of English as a Foreign Language has an estimated audience of 2,795,689 people in United States.

#5303among Topic in United States#883in Business & Career

The average Test of English as a Foreign Language fan in United States is 34.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Language school, Student exchange program, with strongest over-indexing on International education (184.62× the country average).

Demographically, the Test of English as a Foreign Language audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Test of English as a Foreign Language fan in United States is balanced, around 34.1 years old, with strong Pet Ownership tendencies and a notable affinity for International education.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Test of English as a Foreign Language profile in United States.

Audience size
2.8M
in United States
Gender
54.3%♀
45.7% male
Age
34.1
average years
Country rank
#10887
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Test of English as a Foreign Language fans

54.3% are female, 45.7% are male, average age 34.1.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Test of English as a Foreign Language audience in United States
MetricValue
Female54.3%
Male45.7%
Average age34.1
Estimated audience size2,795,689
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Test of English as a Foreign Language audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Test of English as a Foreign Language audience comes from United States.

Worldwide audience distribution share by country for Test of English as a Foreign Language
CountryShare
Japan11.4%
China8.3%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Test of English as a Foreign Language audience in United States is strongest.

Fig. 05

Top regions by affinity

Test of English as a Foreign Language fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.19×
02Massachusetts~100K2.10×
03Utah~50K2.05×
04California~500K1.72×
05New York~300K1.65×
06New Jersey~100K1.44×
07Texas~300K1.43×
08Maryland~70K1.37×
09Virginia~90K1.32×
10Washington~70K1.32×
11Florida~200K1.28×
12Illinois~100K1.25×
13Connecticut~40K1.25×
14Hawaii~10K1.17×
15Georgia~90K1.10×
16Rhode Island~9K1.05×
17Vermont~5K1.02×
18Pennsylvania~100K1.01×
19Oregon~30K1.01×
20North Dakota~6K0.99×
21Maine~10K0.96×
22Indiana~50K0.95×
23Kansas~20K0.95×
24Michigan~70K0.93×
25New Hampshire~10K0.93×
26South Dakota~6K0.93×
27Idaho~10K0.91×
28Missouri~40K0.90×
29Delaware~7K0.90×
30Alaska~5K0.90×
31Oklahoma~30K0.89×
32Montana~7K0.88×
33North Carolina~70K0.87×
34Minnesota~30K0.87×
35Colorado~40K0.86×
36Arizona~50K0.85×
37West Virginia~10K0.85×
38Louisiana~30K0.84×
39Iowa~20K0.84×
40Nevada~20K0.83×
41Arkansas~20K0.83×
42Nebraska~10K0.83×
43Ohio~70K0.80×
44Wisconsin~30K0.80×
45New Mexico~10K0.79×
46Alabama~30K0.77×
47Tennessee~40K0.74×
48Kentucky~30K0.74×
49Mississippi~20K0.74×
50South Carolina~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Test of English as a Foreign Language, United States
0.73×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Test of English as a Foreign Language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Test of English as a Foreign Language audience
#·InterestCategoryAffinity×
01International educationBusiness & Career184.62×
02Language schoolKids & Family84.75×
03Student exchange programBusiness & Career56.50×
04College applicationBusiness & Career32.05×
05Cultural tourismTravel & Leisure26.03×
06BodrumTravel & Leisure17.90×
07Tom Clancy's Rainbow Six SiegeGames15.97×
08DuolingoBusiness & Career12.94×
09Google NewsNews11.73×
10Master of Business AdministrationBusiness & Career9.87×
11Disneyland ParisTravel & Leisure8.74×
12Language educationBusiness & Career7.59×
13Web serverTechnology & Electronics7.02×
14Master's degreeBusiness & Career5.44×
15Broadway theatreTravel & Leisure4.21×
16Computer hardwareTechnology & Electronics3.64×
17High schoolBusiness & Career3.42×
18CanadaTravel & Leisure2.94×
19RadioTechnology & Electronics2.78×
20Planet FitnessSports2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Test of English as a Foreign Language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Test of English as a Foreign Language audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.48×
Community OrientationOPEN2.17×
Luxury OrientationPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Test of English as a Foreign Language audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Family OrientationCONSERVATISM0.72×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Test of English as a Foreign Language have in United States?

Test of English as a Foreign Language has an estimated audience of 2,795,689 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Test of English as a Foreign Language fans?

54.3% of Test of English as a Foreign Language fans are female, 45.7% are male, with an average age of 34.1 years.

03

Which brands do Test of English as a Foreign Language fans like most?

Test of English as a Foreign Language fans show strongest brand affinity for International education (184.62×), Language school (84.75×), and Student exchange program (56.5×) over the country average.

04

Where do Test of English as a Foreign Language fans live in United States?

Test of English as a Foreign Language fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Test of English as a Foreign Language fans also like?

Beyond Test of English as a Foreign Language itself, the audience over-indexes on Language school (84.75×), Student exchange program (56.5×), Google News (11.73×), and Duolingo (12.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Test of English as a Foreign Language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Test of English as a Foreign Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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