Test of English as a Foreign Language Audience in Germany
Test of English as a Foreign Language has an estimated audience of 1,199,608 people in Germany. 65.9% are female, 34.1% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Christmas Gift, Handmade Gifts, Ettifaq FC.
The average Test of English as a Foreign Language fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Christmas Gift, with strongest over-indexing on Gil Ofarim (2.99× the country average). Demographically, the Test of English as a Foreign Language audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Test of English as a Foreign Language fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 33.6 |
| Estimated audience size | 1,199,608 |
Audience persona
The typical Test of English as a Foreign Language fan in Germany is more female, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 256,716 | 0.98× |
| Bayern | 240,947 | 1.25× |
| Baden-Württemberg | 203,995 | 1.25× |
| Hessen | 159,164 | 1.74× |
| Berlin | 97,455 | 1.82× |
| Niedersachsen | 97,365 | 0.84× |
| Rheinland-Pfalz | 56,909 | 0.95× |
| Sachsen | 41,378 | 0.7× |
| Hamburg | 40,104 | 1.48× |
| Schleswig-Holstein | 38,375 | 0.89× |
| Brandenburg | 27,608 | 0.74× |
| Thüringen | 17,645 | 0.58× |
| Sachsen-Anhalt | 16,239 | 0.52× |
| Bremen | 11,932 | 1.16× |
| Saarland | 10,119 | 0.69× |
| Mecklenburg-Vorpommern | 9,627 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.99× | Music & Radio |
| CAC 40 | 2.57× | Business & Career |
| Christmas Gift | 1.68× | Kids & Family |
| Handmade Gifts | 1.92× | Kids & Family |
| Ettifaq FC | 12.81× | Sports |
| Business English | 2.4× | Business & Career |
| Headhunters (film) | 3.81× | Movies & TV |
| Google Home | 4.49× | Technology & Electronics |
| Nurse education | 1.8× | Kids & Family |
| Ipekyol | 2.85× | Shopping |
| Icon (magazine) | 1.72× | Arts & Culture |
| Hypertext | 1.88× | Technology & Electronics |
| Jason Clarke (actor) | 3× | Movies & TV |
| Figure painting (hobby) | 2.58× | Arts & Culture |
| Elīna Garanča | 4.45× | Music & Radio |
| Liberace | 3.58× | Music & Radio |
| San Gil | 2.46× | Travel & Leisure |
| Cachorro | 2.02× | Pets & Animals |
| Home Delivery | 1.59× | Food & Beverages |
| Ireen Sheer | 1.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.74 |
| Sustainability | BALANCE | 1.68 |
| Luxury Orientation | PREMIUM | 1.64 |
| Urban Lifestyle | OPEN | 1.57 |
| Career Orientation | POWER | 1.52 |
| Travelling | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.4% |
| China | 8.3% |
| India | 8.0% |
See Test of English as a Foreign Language audiences in other countries
- Test of English as a Foreign Language — United States
- Test of English as a Foreign Language — United Kingdom
- Test of English as a Foreign Language — France
- Test of English as a Foreign Language — Italy
- Test of English as a Foreign Language — Spain
- Test of English as a Foreign Language — Brazil
- Test of English as a Foreign Language — Japan
- Test of English as a Foreign Language — South Korea
- Test of English as a Foreign Language — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Test of English as a Foreign Language have in Germany?
Test of English as a Foreign Language has an estimated audience of 1,199,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Test of English as a Foreign Language fans?
65.9% of Test of English as a Foreign Language fans are female, 34.1% are male, with an average age of 33.6 years.
Which brands do Test of English as a Foreign Language fans like most?
Test of English as a Foreign Language fans show strongest brand affinity for Gil Ofarim (2.99×), CAC 40 (2.57×), and Christmas Gift (1.68×) over the country average.
Where do Test of English as a Foreign Language fans live in Germany?
Test of English as a Foreign Language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,716), Bayern (reach 240,947), and Baden-Württemberg (reach 203,995). These three regions account for the largest share of the active audience.
What other brands do Test of English as a Foreign Language fans also like?
Beyond Test of English as a Foreign Language itself, the audience over-indexes on CAC 40 (2.57×), Christmas Gift (1.68×), Handmade Gifts (1.92×), and Ettifaq FC (12.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Test of English as a Foreign Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.