Test of English as a Foreign Language Audience in Germany

Test of English as a Foreign Language has an estimated audience of 1,199,608 people in Germany. 65.9% are female, 34.1% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: International English Language Testing System, Language school, Duolingo, Alicia Vikander, Udemy.

The average Test of English as a Foreign Language fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include International English Language Testing System, Language school, Duolingo, with strongest over-indexing on International English Language Testing System (38.42× the country average). Demographically, the Test of English as a Foreign Language audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Test of English as a Foreign Language fans

Demographic split for Test of English as a Foreign Language audience in Germany
MetricValue
Female65.9%
Male34.1%
Average age33.6
Estimated audience size1,199,608

Audience persona

The typical Test of English as a Foreign Language fan in Germany is more female, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for International English Language Testing System.

Top regions in Germany

Top regions ranked by reach for Test of English as a Foreign Language in Germany
RegionReachAffinity
Nordrhein-Westfalen256,7160.98×
Bayern240,9471.25×
Baden-Württemberg203,9951.25×
Hessen159,1641.74×
Berlin97,4551.82×
Niedersachsen97,3650.84×
Rheinland-Pfalz56,9090.95×
Sachsen41,3780.7×
Hamburg40,1041.48×
Schleswig-Holstein38,3750.89×
Brandenburg27,6080.74×
Thüringen17,6450.58×
Sachsen-Anhalt16,2390.52×
Bremen11,9321.16×
Saarland10,1190.69×
Mecklenburg-Vorpommern9,6270.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Test of English as a Foreign Language audience
BrandAffinityCategory
International English Language Testing System38.42×Business & Career
Language school27.62×Kids & Family
Duolingo20.67×Business & Career
Alicia Vikander15.99×Movies & TV
Udemy12.81×Business & Career
ICloud6.58×Technology & Electronics
Livemusic4.26×Music & Radio
TOEIC14.06×Business & Career
Elizabeth Debicki15.3×Movies & TV
Google News4.93×News
Scholarship11.1×Kids & Family
Student exchange program11.37×Business & Career
Harvard University11.18×Business & Career
Batman2.88×Movies & TV
Group buying8.71×Shopping
Public library9.64×Literature
Frida Kahlo6.1×Arts & Culture
Expert (company)5.9×Shopping
International education7.37×Business & Career
3. Liga3.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Test of English as a Foreign Language audience
TraitClusterScore
Price SensitivityPREMIUM1.74
SustainabilityBALANCE1.68
Luxury OrientationPREMIUM1.64
Urban LifestyleOPEN1.57
Career OrientationPOWER1.52
TravellingTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Test of English as a Foreign Language
CountryShare
Japan11.4%
China8.3%
India8.0%

See Test of English as a Foreign Language audiences in other countries

More Business & Career audiences in Germany

Frequently asked questions

How many fans does Test of English as a Foreign Language have in Germany?

Test of English as a Foreign Language has an estimated audience of 1,199,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Test of English as a Foreign Language fans?

65.9% of Test of English as a Foreign Language fans are female, 34.1% are male, with an average age of 33.6 years.

Which brands do Test of English as a Foreign Language fans like most?

Test of English as a Foreign Language fans show strongest brand affinity for International English Language Testing System (38.42×), Language school (27.62×), and Duolingo (20.67×) over the country average.

Where do Test of English as a Foreign Language fans live in Germany?

Test of English as a Foreign Language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,716), Bayern (reach 240,947), and Baden-Württemberg (reach 203,995). These three regions account for the largest share of the active audience.

What other brands do Test of English as a Foreign Language fans also like?

Beyond Test of English as a Foreign Language itself, the audience over-indexes on Language school (27.62×), Duolingo (20.67×), Alicia Vikander (15.99×), and Udemy (12.81×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Test of English as a Foreign Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.