Rascasse Audience Intelligence

Test of English as a Foreign Language Audience in Germany

A data profile of the people who buy, follow and care about Test of English as a Foreign Language in Germany — modelled from more than twelve digital signal sources. Test of English as a Foreign Language has an estimated audience of 1,199,608 people in Germany.

#2782among Topic in Germany#505in Business & Career

The average Test of English as a Foreign Language fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include International English Language Testing System, Duolingo, Language school, with strongest over-indexing on International English Language Testing System (102.07× the country average).

Demographically, the Test of English as a Foreign Language audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Test of English as a Foreign Language fan in Germany is more female, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for International English Language Testing System.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Test of English as a Foreign Language profile in Germany.

Audience size
1.2M
in Germany
Gender
65.9%♀
34.1% male
Age
33.6
average years
Country rank
#5499
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Test of English as a Foreign Language fans

65.9% are female, 34.1% are male, average age 33.6.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Test of English as a Foreign Language audience in Germany
MetricValue
Female65.9%
Male34.1%
Average age33.6
Estimated audience size1,199,608
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Test of English as a Foreign Language audience in Germany
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Test of English as a Foreign Language audience comes from Germany.

Worldwide audience distribution share by country for Test of English as a Foreign Language
CountryShare
Japan11.4%
China8.3%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Test of English as a Foreign Language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Test of English as a Foreign Language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.72×
02Hessen~200K1.68×
03Hamburg~40K1.46×
04Baden-Württemberg~200K1.23×
05Bayern~200K1.22×
06Bremen~10K1.17×
07Nordrhein-Westfalen~300K0.96×
08Rheinland-Pfalz~60K0.95×
09Schleswig-Holstein~40K0.90×
10Niedersachsen~100K0.83×
11Saarland~10K0.83×
12Brandenburg~30K0.81×
13Sachsen~40K0.74×
14Thüringen~20K0.70×
15Sachsen-Anhalt~20K0.68×
16Mecklenburg-Vorpommern~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Test of English as a Foreign Language, Germany
0.64×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Test of English as a Foreign Language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Test of English as a Foreign Language audience
#·InterestCategoryAffinity×
01International English Language Testing SystemBusiness & Career102.07×
02DuolingoBusiness & Career33.61×
03Language schoolKids & Family27.83×
04Elizabeth DebickiMovies & TV15.07×
05Google NewsNews14.33×
06Student exchange programBusiness & Career12.60×
07UdemyBusiness & Career11.85×
08International schoolBusiness & Career11.68×
09Harvard UniversityBusiness & Career10.89×
10ScholarshipKids & Family10.80×
11Alicia VikanderMovies & TV9.74×
123. LigaSports7.56×
13Rot-Weiss EssenSports7.56×
14Master's degreeBusiness & Career6.43×
15Expert (company)Shopping5.65×
16Crime fictionLiterature5.36×
17Bachelor's degreeBusiness & Career4.62×
18Instant messagingInternet & Social Media2.64×
19TK MaxxShopping2.32×
20TikTokInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Test of English as a Foreign Language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Test of English as a Foreign Language audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.99×
TravellingTHRILL1.54×
SustainabilityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Test of English as a Foreign Language audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Healthy LifestyleBALANCE0.91×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Test of English as a Foreign Language have in Germany?

Test of English as a Foreign Language has an estimated audience of 1,199,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Test of English as a Foreign Language fans?

65.9% of Test of English as a Foreign Language fans are female, 34.1% are male, with an average age of 33.6 years.

03

Which brands do Test of English as a Foreign Language fans like most?

Test of English as a Foreign Language fans show strongest brand affinity for International English Language Testing System (102.07×), Duolingo (33.61×), and Language school (27.83×) over the country average.

04

Where do Test of English as a Foreign Language fans live in Germany?

Test of English as a Foreign Language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Test of English as a Foreign Language fans also like?

Beyond Test of English as a Foreign Language itself, the audience over-indexes on Duolingo (33.61×), Language school (27.83×), Google News (14.33×), and 3. Liga (7.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Test of English as a Foreign Language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Test of English as a Foreign Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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