Student exchange program Audience in Germany
Student exchange program has an estimated audience of 901,398 people in Germany. 52.8% are female, 47.2% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Study abroad organization, Institute of technology, Council of Europe, Exame Nacional do Ensino Médio, Student society.
The average Student exchange program fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Study abroad organization, Institute of technology, Council of Europe, with strongest over-indexing on Study abroad organization (40.97× the country average). Demographically, the Student exchange program audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Student exchange program fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 31.7 |
| Estimated audience size | 901,398 |
Audience persona
The typical Student exchange program fan in Germany is balanced, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Study abroad organization.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 238,033 | 1.21× |
| Bayern | 183,141 | 1.26× |
| Niedersachsen | 165,151 | 1.89× |
| Baden-Württemberg | 115,914 | 0.94× |
| Hessen | 66,638 | 0.97× |
| Schleswig-Holstein | 43,283 | 1.34× |
| Rheinland-Pfalz | 42,788 | 0.95× |
| Sachsen | 37,964 | 0.86× |
| Berlin | 35,319 | 0.88× |
| Brandenburg | 25,948 | 0.93× |
| Hamburg | 23,165 | 1.14× |
| Thüringen | 17,042 | 0.74× |
| Sachsen-Anhalt | 16,023 | 0.69× |
| Mecklenburg-Vorpommern | 12,544 | 0.73× |
| Saarland | 6,928 | 0.63× |
| Bremen | 6,647 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Study abroad organization | 40.97× | Business & Career |
| Institute of technology | 10.04× | Business & Career |
| Council of Europe | 12.01× | Politics & Society |
| Exame Nacional do Ensino Médio | 21.16× | Business & Career |
| Student society | 28.17× | Business & Career |
| Test of English as a Foreign Language | 12.6× | Business & Career |
| International student | 9.26× | Business & Career |
| Work and Travel USA | 40.3× | |
| International education | 11.92× | Business & Career |
| Vestibular | 15.67× | Health |
| ONLINE ENGLISH | 15.27× | Business & Career |
| International English Language Testing System | 9.63× | Business & Career |
| Sports | 1.86× | Sports |
| Pearson Language Tests | 44.34× | Business & Career |
| Language school | 6.57× | Kids & Family |
| Study abroad | 9.56× | Business & Career |
| Master of Business Administration | 5.28× | Business & Career |
| Fachhochschule | 7.34× | Business & Career |
| Business school | 6.89× | Business & Career |
| Tagesschau | 1.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.64 |
| Career Orientation | POWER | 1.53 |
| Luxury Orientation | PREMIUM | 1.53 |
| Quality Awareness | PREMIUM | 1.31 |
| Travelling | THRILL | 1.27 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 8.6% |
| Japan | 8.0% |
| China | 7.5% |
See Student exchange program audiences in other countries
- Student exchange program — United States
- Student exchange program — United Kingdom
- Student exchange program — France
- Student exchange program — Italy
- Student exchange program — Spain
- Student exchange program — Brazil
- Student exchange program — Japan
- Student exchange program — South Korea
- Student exchange program — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Student exchange program have in Germany?
Student exchange program has an estimated audience of 901,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Student exchange program fans?
52.8% of Student exchange program fans are female, 47.2% are male, with an average age of 31.7 years.
Which brands do Student exchange program fans like most?
Student exchange program fans show strongest brand affinity for Study abroad organization (40.97×), Institute of technology (10.04×), and Council of Europe (12.01×) over the country average.
Where do Student exchange program fans live in Germany?
Student exchange program fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,033), Bayern (reach 183,141), and Niedersachsen (reach 165,151). These three regions account for the largest share of the active audience.
What other brands do Student exchange program fans also like?
Beyond Student exchange program itself, the audience over-indexes on Institute of technology (10.04×), Council of Europe (12.01×), Exame Nacional do Ensino Médio (21.16×), and Student society (28.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Student exchange program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.