Rascasse Audience Intelligence

Student exchange program Audience in Germany

A data profile of the people who buy, follow and care about Student exchange program in Germany — modelled from more than twelve digital signal sources. Student exchange program has an estimated audience of 901,398 people in Germany.

#3366among Topic in Germany#614in Business & Career

The average Student exchange program fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Study abroad organization, Institute of technology, Council of Europe, with strongest over-indexing on Study abroad organization (40.97× the country average).

Demographically, the Student exchange program audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Student exchange program fan in Germany is balanced, around 31.7 years old, with strong Career Orientation tendencies and a notable affinity for Study abroad organization.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Student exchange program profile in Germany.

Audience size
901K
in Germany
Gender
52.8%♀
47.2% male
Age
31.7
average years
Country rank
#7127
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Student exchange program fans

52.8% are female, 47.2% are male, average age 31.7.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Student exchange program audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age31.7
Estimated audience size901,398
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Student exchange program audience in Germany
Age bracketShare%
16-1938%
20-2925%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Student exchange program audience comes from Germany.

Worldwide audience distribution share by country for Student exchange program
CountryShare
Brazil8.6%
Japan8.0%
China7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Student exchange program audience in Germany is strongest.

Fig. 05

Top regions by affinity

Student exchange program fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.77×
02Schleswig-Holstein~40K1.25×
03Bayern~200K1.19×
04Nordrhein-Westfalen~200K1.15×
05Hamburg~20K1.09×
06Bremen~8K1.06×
07Brandenburg~30K0.98×
08Hessen~70K0.96×
09Rheinland-Pfalz~40K0.96×
10Mecklenburg-Vorpommern~20K0.96×
11Saarland~10K0.95×
12Baden-Württemberg~100K0.92×
13Thüringen~20K0.91×
14Sachsen~40K0.89×
15Sachsen-Anhalt~20K0.88×
16Berlin~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Student exchange program, Germany
0.87×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Student exchange program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Student exchange program audience
#·InterestCategoryAffinity×
01Pearson Language TestsBusiness & Career44.34×
02Study abroad organizationBusiness & Career40.97×
03Work and Travel USAEvent40.30×
04Student societyBusiness & Career28.17×
05Exame Nacional do Ensino MédioBusiness & Career21.16×
06VestibularHealth15.67×
07ONLINE ENGLISHBusiness & Career15.27×
08Test of English as a Foreign LanguageBusiness & Career12.60×
09Council of EuropePolitics & Society12.01×
10International educationBusiness & Career11.92×
11Institute of technologyBusiness & Career10.04×
12International English Language Testing SystemBusiness & Career9.63×
13Study abroadBusiness & Career9.56×
14International studentBusiness & Career9.26×
15FachhochschuleBusiness & Career7.34×
16Business schoolBusiness & Career6.89×
17Language schoolKids & Family6.57×
18DuolingoBusiness & Career5.70×
19Master of Business AdministrationBusiness & Career5.28×
20SportsSports1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Student exchange program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Student exchange program audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.45×
Risk AppetiteTHRILL2.09×
PatriotismCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Student exchange program audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
CreativityOPEN0.94×
IndulgenceJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Student exchange program have in Germany?

Student exchange program has an estimated audience of 901,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Student exchange program fans?

52.8% of Student exchange program fans are female, 47.2% are male, with an average age of 31.7 years.

03

Which brands do Student exchange program fans like most?

Student exchange program fans show strongest brand affinity for Study abroad organization (40.97×), Institute of technology (10.04×), and Council of Europe (12.01×) over the country average.

04

Where do Student exchange program fans live in Germany?

Student exchange program fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Student exchange program fans also like?

Beyond Student exchange program itself, the audience over-indexes on Institute of technology (10.04×), Council of Europe (12.01×), Exame Nacional do Ensino Médio (21.16×), and Student society (28.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Student exchange program audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Student exchange program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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