A data profile of the people who buy, follow and care about Student society in Germany — modelled from more than twelve digital signal sources. Student society has an estimated audience of 292,294 people in Germany.
Student society has an estimated audience of 292,294 people in Germany. 61.6% are female, 38.4% are male, average age 33.1. Top brand affinities: Türkisch für Anfänger, Ticketmaster, Student exchange program, Career development, Business school.
Top brand affinities include Türkisch für Anfänger, Ticketmaster, Student exchange program, with strongest over-indexing on Türkisch für Anfänger (37.3× the country average).
Demographically, the Student society audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Student society fan in Germany is more female, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Türkisch für Anfänger.
The key figures that characterise the Student society profile in Germany.
61.6% are female, 38.4% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 33.1 |
| Estimated audience size | 292,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Student society audience comes from Germany.
| Country | Share |
|---|---|
| United States | 12.5% |
| Turkey | 9.9% |
| France | 7.6% |
The strongest cross-interests of the Student society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bachelor of Business Administration | Business & Career | 39.16× | ||
| 02 | Türkisch für Anfänger | Movies & TV | 37.30× | ||
| 03 | Rimmel | Beauty & Wellness | 33.58× | ||
| 04 | Student exchange program | Business & Career | 28.17× | ||
| 05 | Massive open online course | Business & Career | 26.45× | ||
| 06 | Vaseline | Beauty & Wellness | 21.59× | ||
| 07 | University of Leeds | Business & Career | 20.00× | ||
| 08 | FIFA Club World Cup | Sports | 17.24× | ||
| 09 | Victoria Beckham | Fashion & Accessoires | 16.64× | ||
| 10 | Ticketmaster | Travel & Leisure | 16.39× | ||
| 11 | Boulanger | Shopping | 16.17× | ||
| 12 | Business school | Business & Career | 15.46× | ||
| 13 | Master of Business Administration | Business & Career | 11.03× | ||
| 14 | Apple Store | Shopping | 10.56× | ||
| 15 | Career development | Business & Career | 10.17× | ||
| 16 | Blake Lively | Movies & TV | 9.71× | ||
| 17 | Maison Margiela | Fashion & Accessoires | 9.25× | ||
| 18 | Distance education | Business & Career | 5.02× | ||
| 19 | TikTok | Internet & Social Media | 4.20× | ||
| 20 | Google Maps | Internet & Social Media | 3.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.56× | |
| Early Adopter Mentality | POWER | 2.08× | |
| Urban Lifestyle | OPEN | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Student society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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