Rascasse Audience Intelligence

Student society Audience in Germany

A data profile of the people who buy, follow and care about Student society in Germany — modelled from more than twelve digital signal sources. Student society has an estimated audience of 292,294 people in Germany.

Student society has an estimated audience of 292,294 people in Germany. 61.6% are female, 38.4% are male, average age 33.1. Top brand affinities: Türkisch für Anfänger, Ticketmaster, Student exchange program, Career development, Business school.

Top brand affinities include Türkisch für Anfänger, Ticketmaster, Student exchange program, with strongest over-indexing on Türkisch für Anfänger (37.3× the country average).

Demographically, the Student society audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

The typical Student society fan in Germany is more female, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Türkisch für Anfänger.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Student society profile in Germany.

Audience size
292K
in Germany
Gender
61.6%
38.4% male
Age
33.1
average years
Country rank
#17665
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Student society fans

61.6% are female, 38.4% are male, average age 33.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Student society audience in Germany
MetricValue
Female61.6%
Male38.4%
Average age33.1
Estimated audience size292,294
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Student society audience in Germany
Age bracketShare%
16-1927%
20-2931%
30-3923%
40-4914%
50+6%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Student society audience comes from Germany.

Worldwide audience distribution share by country for Student society
CountryShare
United States12.5%
Turkey9.9%
France7.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Student society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Student society audience
#·InterestCategoryAffinity×
01Bachelor of Business AdministrationBusiness & Career39.16×
02Türkisch für AnfängerMovies & TV37.30×
03RimmelBeauty & Wellness33.58×
04Student exchange programBusiness & Career28.17×
05Massive open online courseBusiness & Career26.45×
06VaselineBeauty & Wellness21.59×
07University of LeedsBusiness & Career20.00×
08FIFA Club World CupSports17.24×
09Victoria BeckhamFashion & Accessoires16.64×
10TicketmasterTravel & Leisure16.39×
11BoulangerShopping16.17×
12Business schoolBusiness & Career15.46×
13Master of Business AdministrationBusiness & Career11.03×
14Apple StoreShopping10.56×
15Career developmentBusiness & Career10.17×
16Blake LivelyMovies & TV9.71×
17Maison MargielaFashion & Accessoires9.25×
18Distance educationBusiness & Career5.02×
19TikTokInternet & Social Media4.20×
20Google MapsInternet & Social Media3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Student society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Student society audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.56×
Early Adopter MentalityPOWER2.08×
Urban LifestyleOPEN1.95×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Student society audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Luxury OrientationPREMIUM0.82×
CreativityOPEN0.90×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Student society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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