Student society Audience in Germany
Student society has an estimated audience of 292,294 people in Germany. 61.6% are female, 38.4% are male, average age 33.1. Top brand affinities: Japanese New Year, Home construction, Henley shirt, Progressive rock, The Hurricane (1999 film).
Top brand affinities include Japanese New Year, Home construction, Henley shirt, with strongest over-indexing on Japanese New Year (36.35× the country average). Demographically, the Student society audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Category: Business & Career · Type: Topic
Demographics of Student society fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 33.1 |
| Estimated audience size | 292,294 |
Audience persona
The typical Student society fan in Germany is more female, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Japanese New Year.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Japanese New Year | 36.35× | Travel & Leisure |
| Home construction | 1.73× | Home & Garden |
| Henley shirt | 8.8× | Fashion & Accessoires |
| Progressive rock | 2.44× | Music & Radio |
| The Hurricane (1999 film) | 19.59× | Movies & TV |
| Natural rubber | 2.64× | Cars & Mobility |
| Business English | 2.46× | Business & Career |
| Sub Zero (Official) | 10.23× | Literature |
| Goop | 6.22× | Internet & Social Media |
| Knauf Insulation | 9.57× | Business & Career |
| edureka | 25.81× | Business & Career |
| Sinister (band) | 8.77× | Music & Radio |
| Jaguar F-Pace | 4.45× | Cars & Mobility |
| KLIX (AM) | 1.72× | Music & Radio |
| Ipag Business School | 11.95× | Business & Career |
| Figure painting (hobby) | 2.72× | Arts & Culture |
| Loincloth | 1.93× | Fashion & Accessoires |
| Home Delivery | 1.81× | Food & Beverages |
| Graham Greene (actor) | 2.27× | |
| Cayo Coco | 10.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.4 |
| Early Adopter Mentality | POWER | 1.88 |
| Urban Lifestyle | OPEN | 1.78 |
| Sustainability | BALANCE | 1.57 |
| Pet Ownership | JOY | 1.46 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Turkey | 9.9% |
| France | 7.6% |
See Student society audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Student society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.