Student society Audience in United States

Student society logo

Student society has an estimated audience of 531,392 people in United States. 70.4% are female, 29.6% are male, average age 35.8. Top regions: Wisconsin, Indiana, Pennsylvania. Top brand affinities: Keene, New Hampshire, Penn & Teller, Mathcore, Google Home, Emperor Entertainment Group.

The average Student society fan in United States is 35.8 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Indiana, Pennsylvania. Top brand affinities include Keene, New Hampshire, Penn & Teller, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Student society audience skews more female with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Student society fans

Demographic split for Student society audience in United States
MetricValue
Female70.4%
Male29.6%
Average age35.8
Estimated audience size531,392

Audience persona

The typical Student society fan in United States is more female, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Student society in United States
RegionReachAffinity
Wisconsin32,1914.03×
Indiana26,6442.74×
Pennsylvania17,8861×
Nebraska15,7215.9×
Texas12,5570.27×
South Carolina12,3791.55×
Illinois11,5800.65×
Florida10,7270.3×
North Carolina10,7130.67×
Maryland10,4341.14×
Georgia10,1280.62×
New York9,2240.31×
Virginia8,9670.69×
California8,2710.14×
Alabama7,8851.06×
Michigan7,3020.53×
New Jersey7,2410.54×
Connecticut6,2791.18×
Tennessee5,5830.52×
Ohio5,5020.34×
Mississippi4,8921.12×
Arizona4,5090.42×
Missouri3,8360.45×
Louisiana3,7770.55×
New Mexico3,7531.41×
Massachusetts3,6490.35×
Kentucky3,4310.51×
Oklahoma3,2810.56×
Colorado3,2680.39×
Arkansas3,2020.73×
Iowa3,0750.7×
Utah2,9070.61×
Minnesota2,8020.37×
West Virginia2,6721.08×
Kansas2,3400.56×
Oregon2,3080.38×
Washington2,2800.21×
Idaho2,1590.81×
Delaware2,1201.45×
Hawaii2,0630.9×
Montana2,0341.38×
Nevada2,0270.39×
New Hampshire1,9270.92×
Wyoming1,8912.4×
Rhode Island1,8601.1×
Maine1,8590.98×
Vermont1,8301.96×
Washington, District of Columbia1,8041.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Student society audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Penn & Teller20×Movies & TV
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Emperor Entertainment Group20×Business & Career
Mackenzie Foy12.04×Fashion & Accessoires
Nationality3.29×Politics & Society
Historic site6.39×Arts & Culture
Natural rubber2.69×Cars & Mobility
Minnesota2.17×Travel & Leisure
Home construction1.74×Home & Garden
Stop Bullying20×Politics & Society
The Historian16.48×Literature
Vocal harmony4.62×Music & Radio
Governor of Michigan7.33×Politics & Society
Goop5.11×Internet & Social Media
Grinch3.84×Movies & TV
Israel2.01×Travel & Leisure
Yoga Journal16.01×Sports
Hibachi6.48×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Student society audience
TraitClusterScore
LGBTQ+ IdentityOPEN2
Risk AppetiteTHRILL1.9
SustainabilityBALANCE1.79
PatriotismCONSERVATISM1.79
Luxury OrientationPREMIUM1.73
TravellingTHRILL1.62

Worldwide distribution

Worldwide audience distribution share by country for Student society
CountryShare
United States12.5%
Turkey9.9%
France7.6%

See Student society audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Student society have in United States?

Student society has an estimated audience of 531,392 people in United States, concentrated in Wisconsin and Indiana.

What is the gender split and age of Student society fans?

70.4% of Student society fans are female, 29.6% are male, with an average age of 35.8 years.

Which brands do Student society fans like most?

Student society fans show strongest brand affinity for Keene, New Hampshire (675×), Penn & Teller (20×), and Mathcore (18.06×) over the country average.

Where do Student society fans live in United States?

Student society fans in United States are most concentrated in Wisconsin (reach 32,191), Indiana (reach 26,644), and Pennsylvania (reach 17,886). These three regions account for the largest share of the active audience.

What other brands do Student society fans also like?

Beyond Student society itself, the audience over-indexes on Penn & Teller (20×), Mathcore (18.06×), Google Home (11.62×), and Emperor Entertainment Group (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Student society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.