Business school Audience in United States

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Business school has an estimated audience of 8,902,486 people in United States. 50.2% are female, 49.8% are male, average age 36.6. Top regions: California, New York, Texas. Top brand affinities: Master of Business Administration, Business education, Financial accounting, Google Docs, Business analytics.

The average Business school fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Master of Business Administration, Business education, Financial accounting, with strongest over-indexing on Master of Business Administration (13.44× the country average). Demographically, the Business school audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of Business school fans

Demographic split for Business school audience in United States
MetricValue
Female50.2%
Male49.8%
Average age36.6
Estimated audience size8,902,486

Audience persona

The typical Business school fan in United States is balanced, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Master of Business Administration.

Top regions in United States

Top regions ranked by reach for Business school in United States
RegionReachAffinity
California1,306,5071.33×
New York759,3491.53×
Texas727,2950.95×
Florida491,9130.82×
Pennsylvania360,4441.2×
Illinois333,3841.12×
New Jersey303,0351.34×
Massachusetts284,0091.62×
North Carolina276,3171.03×
Ohio266,8560.97×
Virginia261,6881.21×
Georgia261,3990.95×
Washington218,7171.22×
Michigan218,4640.94×
Maryland195,0811.27×
Wisconsin186,8791.4×
Colorado173,2131.23×
Tennessee167,5590.94×
Arizona165,7400.91×
Missouri145,5031.01×
Indiana137,9180.85×
Minnesota135,1281.06×
Oregon134,9171.32×
South Carolina120,6350.9×
Connecticut114,4731.28×
Louisiana99,9990.87×
Kentucky94,5710.85×
Alabama87,9410.71×
Utah87,3941.1×
Oklahoma77,1990.78×
Kansas69,1770.99×
Nevada66,0740.77×
Iowa61,1750.83×
Mississippi53,4390.73×
Arkansas47,4740.65×
Washington, District of Columbia43,5441.63×
New Hampshire39,7311.13×
Hawaii36,6540.96×
New Mexico36,2320.81×
West Virginia35,3950.85×
Idaho33,6330.75×
Rhode Island33,4681.18×
Nebraska31,0420.7×
Maine31,0000.97×
Delaware22,2960.91×
Vermont21,2761.36×
Montana16,5110.67×
Alaska14,3340.75×
North Dakota9,8640.54×
South Dakota9,6900.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business school audience
BrandAffinityCategory
Master of Business Administration13.44×Business & Career
Business education29.17×Business & Career
Financial accounting11.9×Business & Career
Google Docs5.15×Internet & Social Media
Business analytics24.04×Technology & Electronics
Executive education35.97×Business & Career
International student13.95×Business & Career
Android (operating system)3.3×Technology & Electronics
Yahoo!奇摩名人娛樂4.18×Internet & Social Media
SQL14.27×Technology & Electronics
International business18.18×Business & Career
Gmail3.72×Internet & Social Media
Gemini5.1×Technology & Electronics
Financial technology9.32×Business & Career
Node.js7.95×Technology & Electronics
Massive open online course17.27×Business & Career
FAFSA6.53×Business & Career
Money2.63×Business & Career
Mobile phones2.31×Technology & Electronics
Training2.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business school audience
TraitClusterScore
Luxury OrientationPREMIUM3.02
Risk AppetiteTHRILL2.96
Career OrientationPOWER1.89
Quality AwarenessPREMIUM1.41
IndulgenceJOY1.39
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Business school
CountryShare
United States12.7%
Japan7.8%
India4.9%

See Business school audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business school have in United States?

Business school has an estimated audience of 8,902,486 people in United States, concentrated in California and New York.

What is the gender split and age of Business school fans?

50.2% of Business school fans are female, 49.8% are male, with an average age of 36.6 years.

Which brands do Business school fans like most?

Business school fans show strongest brand affinity for Master of Business Administration (13.44×), Business education (29.17×), and Financial accounting (11.9×) over the country average.

Where do Business school fans live in United States?

Business school fans in United States are most concentrated in California (reach 1,306,507), New York (reach 759,349), and Texas (reach 727,295). These three regions account for the largest share of the active audience.

What other brands do Business school fans also like?

Beyond Business school itself, the audience over-indexes on Business education (29.17×), Financial accounting (11.9×), Google Docs (5.15×), and Business analytics (24.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.