Rascasse Audience Intelligence

Business school Audience in United States

A data profile of the people who buy, follow and care about Business school in United States — modelled from more than twelve digital signal sources. Business school has an estimated audience of 8,902,486 people in United States.

#99among Touchpoint in United States#390in Business & Career

The average Business school fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Master of Business Administration, Business education, Financial accounting, with strongest over-indexing on Master of Business Administration (13.44× the country average).

Demographically, the Business school audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business school fan in United States is balanced, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Master of Business Administration.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business school profile in United States.

Audience size
8.9M
in United States
Gender
50.2%♀
49.8% male
Age
36.6
average years
Country rank
#4014
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business school fans

50.2% are female, 49.8% are male, average age 36.6.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Business school audience in United States
MetricValue
Female50.2%
Male49.8%
Average age36.6
Estimated audience size8,902,486
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Business school audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Business school audience comes from United States.

Worldwide audience distribution share by country for Business school
CountryShare
United States12.7%
Japan7.8%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business school audience in United States is strongest.

Fig. 05

Top regions by affinity

Business school fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K2.78×
02Massachusetts~300K1.49×
03New York~700K1.42×
04Washington, District of Columbia~40K1.42×
05New Jersey~300K1.33×
06Wisconsin~200K1.33×
07Connecticut~100K1.26×
08California~1M1.21×
09Maryland~200K1.19×
10Oregon~100K1.14×
11Pennsylvania~300K1.12×
12Virginia~200K1.12×
13Kansas~80K1.12×
14Vermont~20K1.12×
15Colorado~200K1.10×
16Illinois~300K1.08×
17Washington~200K1.08×
18New Hampshire~40K1.07×
19Rhode Island~30K1.07×
20North Carolina~300K1.02×
21Delaware~20K0.99×
22Texas~700K0.96×
23Minnesota~100K0.96×
24Hawaii~40K0.96×
25Georgia~300K0.95×
26Missouri~100K0.95×
27Maine~30K0.95×
28Ohio~300K0.93×
29West Virginia~40K0.93×
30Alaska~20K0.93×
31Michigan~200K0.92×
32Arizona~200K0.91×
33Tennessee~200K0.91×
34Montana~20K0.90×
35Indiana~100K0.89×
36Louisiana~100K0.89×
37New Mexico~40K0.89×
38North Dakota~20K0.89×
39Mississippi~60K0.88×
40South Carolina~100K0.87×
41South Dakota~20K0.87×
42Iowa~60K0.86×
43Kentucky~100K0.85×
44Idaho~40K0.85×
45Nevada~70K0.84×
46Oklahoma~80K0.83×
47Nebraska~40K0.83×
48Florida~500K0.82×
49Arkansas~60K0.82×
50Alabama~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Business school, United States
0.80×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business school audience
#·InterestCategoryAffinity×
01Executive educationBusiness & Career35.97×
02Business educationBusiness & Career29.17×
03Business analyticsTechnology & Electronics24.04×
04International businessBusiness & Career18.18×
05Massive open online courseBusiness & Career17.27×
06Small business softwareBusiness & Career16.69×
07SQLTechnology & Electronics14.27×
08International studentBusiness & Career13.95×
09Master of Business AdministrationBusiness & Career13.44×
10Financial accountingBusiness & Career11.90×
11Financial technologyBusiness & Career9.32×
12Node.jsTechnology & Electronics7.95×
13FAFSABusiness & Career6.53×
14Google DocsInternet & Social Media5.15×
15GeminiTechnology & Electronics5.10×
16GmailInternet & Social Media3.72×
17Android (operating system)Technology & Electronics3.30×
18TrainingSports2.89×
19MoneyBusiness & Career2.63×
20Mobile phonesTechnology & Electronics2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business school audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.19×
Need for SecurityCONSERVATISM1.82×
TravellingTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business school audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
CreativityOPEN0.85×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business school have in United States?

Business school has an estimated audience of 8,902,486 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business school fans?

50.2% of Business school fans are female, 49.8% are male, with an average age of 36.6 years.

03

Which brands do Business school fans like most?

Business school fans show strongest brand affinity for Master of Business Administration (13.44×), Business education (29.17×), and Financial accounting (11.9×) over the country average.

04

Where do Business school fans live in United States?

Business school fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Business school fans also like?

Beyond Business school itself, the audience over-indexes on Business education (29.17×), Financial accounting (11.9×), Google Docs (5.15×), and Business analytics (24.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business school audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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