International business Audience in United States

International business has an estimated audience of 2,474,542 people in United States. 43.5% are female, 56.5% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Kitchen garden, MSN, Business school, United States Postal Service.

The average International business fan in United States is 46.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Kitchen garden, MSN, with strongest over-indexing on PSV Eindhoven (54.71× the country average). Demographically, the International business audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of International business fans

Demographic split for International business audience in United States
MetricValue
Female43.5%
Male56.5%
Average age46.0
Estimated audience size2,474,542

Audience persona

The typical International business fan in United States is more male, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for International business in United States
RegionReachAffinity
California364,6751.34×
Texas294,0401.38×
Florida256,2471.53×
New York170,8101.24×
Georgia100,5021.32×
Pennsylvania94,2011.13×
Illinois92,8731.13×
North Carolina92,5501.24×
Ohio84,2821.11×
New Jersey80,6021.28×
Massachusetts80,2161.65×
Virginia67,5851.12×
Maryland56,2511.32×
Michigan56,1220.87×
Washington48,1870.97×
Tennessee46,8830.94×
Indiana45,6571.01×
South Carolina43,4241.17×
Missouri37,4370.94×
Arizona37,0940.73×
Colorado37,0010.95×
Minnesota35,6611.01×
Wisconsin33,7730.91×
Alabama29,0650.84×
Connecticut27,6021.11×
Oklahoma25,6570.93×
Louisiana25,1920.79×
Kansas24,6481.26×
Nevada22,6670.95×
Kentucky21,8380.7×
Oregon20,2960.72×
Arkansas20,2080.99×
Utah19,1400.86×
Mississippi17,5590.86×
Washington, District of Columbia16,9492.28×
Iowa15,0220.74×
Nebraska13,0251.05×
Hawaii11,6251.09×
New Hampshire9,2290.95×
New Mexico8,7260.7×
Idaho7,6060.61×
Rhode Island7,6010.97×
Delaware6,3380.93×
West Virginia5,9300.51×
Maine5,7630.65×
Alaska3,9450.75×
Montana3,7260.54×
South Dakota3,6770.64×
Vermont3,3520.77×
North Dakota3,3050.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International business audience
BrandAffinityCategory
PSV Eindhoven54.71×Sports
Kitchen garden35.89×Home & Garden
MSN4.37×News
Business school10.42×Business & Career
United States Postal Service3.58×Business & Career
Special education12.59×Business & Career
Tibet12.55×Travel & Leisure
Christmas ornament11.18×Home & Garden
General practitioner12.24×Health
Crystal Palace F.C.20×Sports
Staples (Canada)3.8×Business & Career
Doctor of Medicine8.05×Business & Career
LinkedIn2.58×Internet & Social Media
Love & Sex7.72×Kids & Family
Planet Fitness2.57×Sports
Master of Business Administration4.45×Business & Career
Great Clips3.71×Beauty & Wellness
Ligue 111.53×Sports
Google Flights3.37×Travel & Leisure
AliExpress5.15×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International business audience
TraitClusterScore
Quality AwarenessPREMIUM2.4
TravellingTHRILL2.18
Design AffinityPREMIUM1.89
Career OrientationPOWER1.84
Urban LifestyleOPEN1.71
Price SensitivityPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for International business
CountryShare
United States6.5%
China4.2%
India3.8%

See International business audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does International business have in United States?

International business has an estimated audience of 2,474,542 people in United States, concentrated in California and Texas.

What is the gender split and age of International business fans?

43.5% of International business fans are female, 56.5% are male, with an average age of 46.0 years.

Which brands do International business fans like most?

International business fans show strongest brand affinity for PSV Eindhoven (54.71×), Kitchen garden (35.89×), and MSN (4.37×) over the country average.

Where do International business fans live in United States?

International business fans in United States are most concentrated in California (reach 364,675), Texas (reach 294,040), and Florida (reach 256,247). These three regions account for the largest share of the active audience.

What other brands do International business fans also like?

Beyond International business itself, the audience over-indexes on Kitchen garden (35.89×), MSN (4.37×), Business school (10.42×), and United States Postal Service (3.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.