Rascasse Audience Intelligence

International business Audience in United States

A data profile of the people who buy, follow and care about International business in United States — modelled from more than twelve digital signal sources. International business has an estimated audience of 2,474,542 people in United States.

#264among Field of study in United States#5650among Topic in United States#952in Business & Career

The average International business fan in United States is 46.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Business school, Kitchen garden, First class travel, with strongest over-indexing on Business school (18.18× the country average).

Demographically, the International business audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International business fan in United States is more male, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Business school.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International business profile in United States.

Audience size
2.5M
in United States
Gender
43.5%♀
56.5% male
Age
46.0
average years
Country rank
#12007
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International business fans

43.5% are female, 56.5% are male, average age 46.0.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for International business audience in United States
MetricValue
Female43.5%
Male56.5%
Average age46.0
Estimated audience size2,474,542
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the International business audience in United States
Age bracketShare%
16-196%
20-2912%
30-3921%
40-4926%
50+35%
Fig. 04

Worldwide distribution

6.5%

of the worldwide International business audience comes from United States.

Worldwide audience distribution share by country for International business
CountryShare
United States6.5%
China4.2%
India3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International business audience in United States is strongest.

Fig. 05

Top regions by affinity

International business fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.88×
02Indiana~70K1.51×
03Texas~300K1.38×
04Massachusetts~70K1.37×
05Florida~200K1.33×
06Maryland~60K1.31×
07New Jersey~80K1.24×
08California~300K1.22×
09Georgia~90K1.21×
10North Carolina~90K1.19×
11Virginia~70K1.17×
12South Carolina~40K1.15×
13New York~200K1.13×
14Kansas~20K1.13×
15Pennsylvania~90K1.11×
16Connecticut~30K1.11×
17Ohio~80K1.10×
18Rhode Island~9K1.10×
19Hawaii~10K1.05×
20Illinois~90K1.04×
21Nebraska~10K1.00×
22Arkansas~20K0.99×
23Delaware~7K0.99×
24Minnesota~30K0.98×
25Wisconsin~40K0.97×
26Alaska~5K0.97×
27Vermont~4K0.97×
28New Hampshire~9K0.95×
29North Dakota~5K0.95×
30Mississippi~20K0.94×
31South Dakota~5K0.94×
32Washington~50K0.93×
33Colorado~40K0.93×
34Oklahoma~30K0.93×
35Nevada~20K0.93×
36Tennessee~50K0.92×
37Missouri~40K0.92×
38Montana~6K0.91×
39Utah~20K0.90×
40Maine~8K0.90×
41Alabama~30K0.89×
42New Mexico~10K0.89×
43Idaho~10K0.89×
44Iowa~20K0.88×
45West Virginia~10K0.88×
46Louisiana~30K0.86×
47Oregon~20K0.85×
48Kentucky~30K0.84×
49Michigan~50K0.82×
50Arizona~40K0.81×
Fig. 06

Affinity by region

Affinity by region — International business, United States
0.81×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International business audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International business audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden37.87×
02Crystal Palace F.C.Sports20.00×
03Business schoolBusiness & Career18.18×
04Ligue 1Sports17.28×
05Massive open online courseBusiness & Career13.94×
06General practitionerHealth13.86×
07Special educationBusiness & Career12.20×
08Doctor of MedicineBusiness & Career8.88×
09First class travelTravel & Leisure7.51×
10Retail bankingBusiness & Career7.22×
11Sustainable energyHome & Garden6.68×
12Master of Business AdministrationBusiness & Career6.18×
13Web serverTechnology & Electronics5.88×
14LinkedInInternet & Social Media5.82×
15InnovationBusiness & Career5.12×
16Renewable energyBusiness & Career5.05×
17FedExBusiness & Career3.92×
18United States Postal ServiceBusiness & Career3.27×
19Mortgage loansBusiness & Career3.20×
20AirbnbTravel & Leisure2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International business audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International business audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.20×
PatriotismCONSERVATISM2.19×
SustainabilityBALANCE2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International business audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
DIY MentalityTHRILL0.79×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International business have in United States?

International business has an estimated audience of 2,474,542 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International business fans?

43.5% of International business fans are female, 56.5% are male, with an average age of 46.0 years.

03

Which brands do International business fans like most?

International business fans show strongest brand affinity for Business school (18.18×), Kitchen garden (37.87×), and First class travel (7.51×) over the country average.

04

Where do International business fans live in United States?

International business fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do International business fans also like?

Beyond International business itself, the audience over-indexes on Kitchen garden (37.87×), First class travel (7.51×), Sustainable energy (6.68×), and Ligue 1 (17.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See International business audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →