Rascasse Audience Intelligence

Small business software Audience in United States

A data profile of the people who buy, follow and care about Small business software in United States — modelled from more than twelve digital signal sources. Small business software has an estimated audience of 1,972,966 people in United States.

#6369among Topic in United States#1083in Business & Career

The average Small business software fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small business software profile in United States.

Audience size
2M
in United States
Gender
45.6%♀
54.4% male
Age
41.7
average years
Country rank
#14395
Topic in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small business software fans

45.6% are female, 54.4% are male, average age 41.7.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Small business software audience in United States
MetricValue
Female45.6%
Male54.4%
Average age41.7
Estimated audience size1,972,966
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Small business software audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3921%
40-4921%
50+25%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Small business software audience comes from United States.

Worldwide audience distribution share by country for Small business software
CountryShare
United States31.5%
United Kingdom8.3%
South Korea5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small business software audience in United States is strongest.

Fig. 05

Top regions by affinity

Small business software fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.36×
02Vermont~4K1.27×
03North Dakota~5K1.24×
04South Dakota~6K1.21×
05Montana~6K1.13×
06Washington, District of Columbia~7K1.12×
07Alaska~5K1.12×
08Mississippi~20K1.08×
09Colorado~30K1.07×
10Delaware~6K1.07×
11West Virginia~10K1.05×
12Maine~7K1.04×
13Georgia~60K1.02×
14Hawaii~9K1.02×
15New Hampshire~8K1.02×
16Arkansas~20K1.01×
17New Mexico~10K1.00×
18Idaho~10K1.00×
19Rhode Island~6K1.00×
20Oklahoma~20K0.99×
21Nebraska~10K0.98×
22Illinois~60K0.97×
23Louisiana~20K0.97×
24North Carolina~60K0.96×
25Indiana~30K0.96×
26Maryland~30K0.96×
27Missouri~30K0.96×
28South Carolina~30K0.96×
29Kentucky~20K0.96×
30Alabama~30K0.95×
31Tennessee~40K0.94×
32Iowa~20K0.94×
33Kansas~10K0.93×
34Ohio~60K0.91×
35Massachusetts~40K0.91×
36Utah~20K0.91×
37Wisconsin~30K0.90×
38Oregon~20K0.90×
39Connecticut~20K0.90×
40Nevada~20K0.90×
41Pennsylvania~60K0.89×
42Michigan~50K0.88×
43Minnesota~20K0.87×
44Virginia~40K0.86×
45Washington~30K0.85×
46Arizona~30K0.84×
47Texas~100K0.81×
48Florida~100K0.81×
49New Jersey~40K0.81×
50California~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Small business software, United States
0.72×1.00×1.36×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Small business software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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