Small business software Audience in United States
Small business software has an estimated audience of 1,972,966 people in United States. 45.6% are female, 54.4% are male, average age 41.7. Top regions: New York, California, Texas.
The average Small business software fan in United States is 41.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas.
Category: Business & Career · Type: Topic
Demographics of Small business software fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.7 |
| Estimated audience size | 1,972,966 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 187,155 | 1.7× |
| California | 166,704 | 0.77× |
| Texas | 152,667 | 0.9× |
| Florida | 111,624 | 0.84× |
| Illinois | 73,748 | 1.12× |
| Georgia | 71,920 | 1.18× |
| North Carolina | 64,395 | 1.08× |
| Pennsylvania | 61,368 | 0.92× |
| Ohio | 58,074 | 0.96× |
| Michigan | 45,747 | 0.89× |
| Colorado | 39,600 | 1.27× |
| Virginia | 39,593 | 0.82× |
| Tennessee | 38,896 | 0.98× |
| Indiana | 38,171 | 1.06× |
| Massachusetts | 37,143 | 0.96× |
| New Jersey | 36,100 | 0.72× |
| Maryland | 34,813 | 1.03× |
| Missouri | 32,743 | 1.03× |
| Washington | 31,078 | 0.79× |
| South Carolina | 30,222 | 1.02× |
| Arizona | 29,374 | 0.73× |
| Alabama | 26,035 | 0.94× |
| Louisiana | 25,426 | 1.0× |
| Wisconsin | 24,002 | 0.81× |
| Kentucky | 23,840 | 0.96× |
| Oklahoma | 23,603 | 1.08× |
| Mississippi | 21,448 | 1.32× |
| Minnesota | 21,444 | 0.76× |
| Arkansas | 17,784 | 1.09× |
| Oregon | 17,248 | 0.76× |
| Connecticut | 14,264 | 0.72× |
| Utah | 13,438 | 0.76× |
| Nevada | 13,221 | 0.69× |
| Iowa | 12,938 | 0.8× |
| Kansas | 10,903 | 0.7× |
| New Mexico | 9,000 | 0.91× |
| Nebraska | 8,095 | 0.82× |
| West Virginia | 7,672 | 0.84× |
| Hawaii | 7,289 | 0.86× |
| Idaho | 7,085 | 0.72× |
| Alaska | 7,067 | 1.67× |
| South Dakota | 6,588 | 1.44× |
| Montana | 6,161 | 1.13× |
| Rhode Island | 6,104 | 0.97× |
| Maine | 6,101 | 0.86× |
| North Dakota | 5,921 | 1.46× |
| Delaware | 5,887 | 1.08× |
| New Hampshire | 5,835 | 0.75× |
| Wyoming | 5,729 | 1.96× |
| Vermont | 5,542 | 1.6× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| United Kingdom | 8.3% |
| South Korea | 5.6% |
See Small business software audiences in other countries
- Small business software — Germany
- Small business software — United Kingdom
- Small business software — France
- Small business software — Italy
- Small business software — Spain
- Small business software — Brazil
- Small business software — Japan
- Small business software — South Korea
- Small business software — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Small business software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.