Small business software Audience in United States

Small business software has an estimated audience of 1,972,966 people in United States. 45.6% are female, 54.4% are male, average age 41.7. Top regions: New York, California, Texas.

The average Small business software fan in United States is 41.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Demographically, the Small business software audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.

Category: Business & Career · Type: Topic

Demographics of Small business software fans

Demographic split for Small business software audience in United States
MetricValue
Female45.6%
Male54.4%
Average age41.7
Estimated audience size1,972,966

Top regions in United States

Top regions ranked by reach for Small business software in United States
RegionReachAffinity
New York187,1561.7×
California166,7050.77×
Texas152,6680.9×
Florida111,6240.84×
Illinois73,7491.12×
Georgia71,9211.18×
North Carolina64,3961.08×
Pennsylvania61,3690.92×
Ohio58,0750.96×
Michigan45,7470.89×
Colorado39,6011.27×
Virginia39,5930.82×
Tennessee38,8960.98×
Indiana38,1721.06×
Massachusetts37,1430.96×
New Jersey36,1000.72×
Maryland34,8141.03×
Missouri32,7431.03×
Washington31,0790.79×
South Carolina30,2231.02×
Arizona29,3750.73×
Alabama26,0350.94×
Louisiana25,4271×
Wisconsin24,0020.81×
Kentucky23,8410.96×
Oklahoma23,6031.08×
Mississippi21,4481.32×
Minnesota21,4450.76×
Arkansas17,7841.09×
Oregon17,2480.76×
Connecticut14,2650.72×
Utah13,4380.76×
Nevada13,2210.69×
Iowa12,9390.8×
Kansas10,9030.7×
New Mexico9,0010.91×
Nebraska8,0960.82×
West Virginia7,6730.84×
Hawaii7,2890.86×
Idaho7,0850.72×
Alaska7,0681.67×
South Dakota6,5881.44×
Montana6,1611.13×
Rhode Island6,1050.97×
Maine6,1010.86×
North Dakota5,9211.46×
Delaware5,8881.08×
New Hampshire5,8360.75×
Wyoming5,7291.96×
Vermont5,5431.6×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Small business software audience
TraitClusterScore
Early Adopter MentalityPOWER4.69
LGBTQ+ IdentityOPEN4.37
Quality AwarenessPREMIUM2.85
Luxury OrientationPREMIUM2.78
Design AffinityPREMIUM2.21
Convenience OrientationPREMIUM2.16

Worldwide distribution

Worldwide audience distribution share by country for Small business software
CountryShare
United States31.5%
United Kingdom8.3%
South Korea5.6%

See Small business software audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Small business software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.