A data profile of the people who buy, follow and care about Business school in France — modelled from more than twelve digital signal sources. Business school has an estimated audience of 2,753,312 people in France.
The average Business school fan in France is 37.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Canada, Business education, WeTransfer, with strongest over-indexing on Canada (3.28× the country average).
Demographically, the Business school audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Business school fan in France is balanced, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for Canada.
The key figures that characterise the Business school profile in France.
46.0% are female, 54.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 37.3 |
| Estimated audience size | 2,753,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Business school audience comes from France.
| Country | Share |
|---|---|
| United States | 12.7% |
| Japan | 7.8% |
| India | 4.9% |
Where the Business school audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.74× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.23× | |
| 03 | Occitanie | ~300K | 1.17× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.16× | |
| 05 | Grand Est | ~300K | 1.13× | |
| 06 | Normandy | ~100K | 1.04× | |
| 07 | Hauts-de-France | ~200K | 0.99× | |
| 08 | Brittany | ~100K | 0.96× | |
| 09 | Corsica | ~10K | 0.94× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.92× | |
| 11 | Centre-Val de Loire | ~90K | 0.90× | |
| 12 | Pays de la Loire | ~100K | 0.81× | |
| 13 | Bourgogne-Franche-Comté | ~90K | 0.80× |
The strongest cross-interests of the Business school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business education | Business & Career | 12.07× | ||
| 02 | Social entrepreneurship | Business & Career | 10.50× | ||
| 03 | Grandes écoles | Kids & Family | 7.12× | ||
| 04 | Master of Business Administration | Business & Career | 6.25× | ||
| 05 | WeTransfer | Internet & Social Media | 3.78× | ||
| 06 | Canada | Travel & Leisure | 3.28× | ||
| 07 | Electronic funds transfer | Business & Career | 2.88× | ||
| 08 | Google Drive | Technology & Electronics | 2.57× | ||
| 09 | Games | Games | 2.01× | ||
| 10 | Claude | Technology & Electronics | 2.00× | ||
| 11 | Beverages | Food & Beverages | 1.73× | ||
| 12 | Outdoor recreation | Sports | 1.69× | ||
| 13 | Music | Business & Career | 1.64× | ||
| 14 | Boursorama | Business & Career | 1.59× | ||
| 15 | Reading | Literature | 1.58× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.58× | ||
| 17 | Pets | Pets & Animals | 1.58× | ||
| 18 | Entertainment | Movies & TV | 1.56× | ||
| 19 | Sports | Sports | 1.54× | ||
| 20 | Clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.60× | |
| Need for Security | CONSERVATISM | 1.55× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| DIY Mentality | THRILL | 0.72× | |
| Creativity | OPEN | 0.83× |
Business school has an estimated audience of 2,753,312 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
46.0% of Business school fans are female, 54.0% are male, with an average age of 37.3 years.
Business school fans show strongest brand affinity for Canada (3.28×), Business education (12.07×), and WeTransfer (3.78×) over the country average.
Business school fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Business school itself, the audience over-indexes on Business education (12.07×), WeTransfer (3.78×), Games (2.01×), and Social entrepreneurship (10.5×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Business school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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