International student Audience in United States

International student logo

International student has an estimated audience of 5,662,128 people in United States. 57.0% are female, 43.0% are male, average age 33.9. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Product design, Nebraska Cornhuskers football, UK garage, JDSU.

The average International student fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Product design, Nebraska Cornhuskers football, with strongest over-indexing on Natural rubber (3.49× the country average). Demographically, the International student audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of International student fans

Demographic split for International student audience in United States
MetricValue
Female57.0%
Male43.0%
Average age33.9
Estimated audience size5,662,128

Audience persona

The typical International student fan in United States is more female, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for International student in United States
RegionReachAffinity
California770,1001.24×
Texas624,1491.28×
New York447,2551.41×
Florida355,2830.93×
Illinois244,6511.3×
Massachusetts222,4321.99×
New Jersey216,6381.5×
Georgia183,8311.05×
Pennsylvania183,3390.96×
Virginia171,0531.24×
Michigan166,1631.12×
North Carolina162,0910.95×
Washington159,8551.41×
Ohio152,9050.88×
Maryland134,8291.38×
Utah111,2372.19×
Indiana88,8050.86×
Minnesota88,3861.09×
Missouri87,2790.96×
Arizona83,0690.72×
Tennessee82,2810.72×
Connecticut79,7281.4×
Wisconsin72,9880.86×
South Carolina64,1390.75×
Kentucky61,9430.87×
Colorado61,7900.69×
Louisiana59,8120.82×
Oklahoma56,1970.89×
Oregon54,5470.84×
Alabama47,1100.6×
Arkansas44,4380.95×
Iowa44,3270.95×
Kansas44,0620.99×
Nevada42,1510.77×
Washington, District of Columbia36,6292.15×
Mississippi31,9100.68×
Hawaii21,9830.9×
Nebraska21,8290.77×
Idaho21,0390.74×
New Mexico17,7150.62×
New Hampshire17,5990.79×
Rhode Island16,4280.91×
Delaware14,2040.91×
Maine13,5870.67×
West Virginia12,8160.49×
North Dakota12,5001.07×
South Dakota11,0040.84×
Montana8,6710.55×
Alaska8,5260.7×
Vermont7,8000.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International student audience
BrandAffinityCategory
Natural rubber3.49×Cars & Mobility
Product design2.27×Business & Career
Nebraska Cornhuskers football3.91×Sports
UK garage5.16×Music & Radio
JDSU2.78×Business & Career
Isometric exercise7.31×Sports
Home equity1.57×Home & Garden
Joshua Jackson3.54×Movies & TV
Pro-Ject3.11×Music & Radio
Progressive rock1.58×Music & Radio
Jaws3.74×Movies & TV
Nipsey Hussle3.86×Music & Radio
Mothercare2.08×Kids & Family
Urban horticulture2.29×Home & Garden
Staycation1.98×Home & Garden
Jesse Plemons2.07×Movies & TV
TeachHUB2.36×Business & Career
Glossier3.15×Beauty & Wellness
Grammarly2.75×Business & Career
Stamp collecting2.78×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International student audience
TraitClusterScore
SustainabilityBALANCE1.4
MindfulnessBALANCE1.37
LGBTQ+ IdentityOPEN1.37
Luxury OrientationPREMIUM1.34
Social Media UsageJOY1.27
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for International student
CountryShare
Japan9.1%
India8.4%
China8.1%

See International student audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does International student have in United States?

International student has an estimated audience of 5,662,128 people in United States, concentrated in California and Texas.

What is the gender split and age of International student fans?

57.0% of International student fans are female, 43.0% are male, with an average age of 33.9 years.

Which brands do International student fans like most?

International student fans show strongest brand affinity for Natural rubber (3.49×), Product design (2.27×), and Nebraska Cornhuskers football (3.91×) over the country average.

Where do International student fans live in United States?

International student fans in United States are most concentrated in California (reach 770,100), Texas (reach 624,149), and New York (reach 447,255). These three regions account for the largest share of the active audience.

What other brands do International student fans also like?

Beyond International student itself, the audience over-indexes on Product design (2.27×), Nebraska Cornhuskers football (3.91×), UK garage (5.16×), and JDSU (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.