Bild Audience in United States
Bild has an estimated audience of 1,165,454 people in United States. 50.0% are female, 50.0% are male, average age 36.8. Top regions: Florida, California, New York. Top brand affinities: Long Lashes, Music of Nigeria, treehouse, Rhianna (singer), PromiFlash.
The average Bild fan in United States is 36.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Long Lashes, Music of Nigeria, treehouse, with strongest over-indexing on Long Lashes (32.07× the country average). Demographically, the Bild audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Bild fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 36.8 |
| Estimated audience size | 1,165,454 |
Audience persona
The typical Bild fan in United States is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Long Lashes.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 280,121 | 3.55× |
| California | 160,251 | 1.25× |
| New York | 137,559 | 2.11× |
| Texas | 68,240 | 0.68× |
| Georgia | 46,263 | 1.29× |
| Nevada | 32,841 | 2.91× |
| South Carolina | 32,647 | 1.86× |
| Illinois | 29,636 | 0.76× |
| Massachusetts | 29,018 | 1.26× |
| New Jersey | 27,809 | 0.94× |
| Virginia | 26,468 | 0.93× |
| Arizona | 21,999 | 0.92× |
| Michigan | 21,655 | 0.71× |
| Colorado | 20,135 | 1.1× |
| Hawaii | 19,756 | 3.94× |
| North Carolina | 18,969 | 0.54× |
| Washington | 17,722 | 0.76× |
| Ohio | 17,703 | 0.49× |
| Pennsylvania | 16,699 | 0.43× |
| Alabama | 14,603 | 0.9× |
| Tennessee | 13,769 | 0.59× |
| Connecticut | 13,041 | 1.12× |
| Utah | 12,891 | 1.24× |
| Indiana | 11,363 | 0.53× |
| Wisconsin | 10,419 | 0.59× |
| Maryland | 10,341 | 0.52× |
| Louisiana | 9,716 | 0.65× |
| Washington, District of Columbia | 8,550 | 2.44× |
| Missouri | 8,220 | 0.44× |
| Minnesota | 8,194 | 0.49× |
| Kansas | 7,981 | 0.87× |
| Oregon | 7,386 | 0.55× |
| Alaska | 5,649 | 2.27× |
| Kentucky | 5,554 | 0.38× |
| Mississippi | 4,471 | 0.47× |
| Iowa | 4,325 | 0.45× |
| New Mexico | 4,185 | 0.72× |
| Oklahoma | 4,128 | 0.32× |
| Maine | 4,014 | 0.96× |
| Arkansas | 3,847 | 0.4× |
| Montana | 3,125 | 0.97× |
| North Dakota | 3,044 | 1.27× |
| Idaho | 2,858 | 0.49× |
| West Virginia | 2,715 | 0.5× |
| Vermont | 2,513 | 1.23× |
| New Hampshire | 2,400 | 0.52× |
| Rhode Island | 2,107 | 0.57× |
| Nebraska | 2,083 | 0.36× |
| Wyoming | 1,620 | 0.94× |
| South Dakota | 1,478 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Long Lashes | 32.07× | Beauty & Wellness |
| Music of Nigeria | 35× | Music & Radio |
| treehouse | 95.49× | Technology & Electronics |
| Rhianna (singer) | 21× | Music & Radio |
| PromiFlash | 279.23× | Internet & Social Media |
| Diddy | 14.48× | Music & Radio |
| Love & Hip Hop: Atlanta | 20.47× | Movies & TV |
| Empire (2015 TV series) | 30× | Movies & TV |
| OVO | 49.63× | Home & Garden |
| International student | 24.02× | Business & Career |
| natural hair | 17.5× | Beauty & Wellness |
| SZA (singer) | 19.99× | Music & Radio |
| Turo | 23.75× | Cars & Mobility |
| Harmonica | 14.4× | Music & Radio |
| Die Welt | 204.31× | News |
| Black Girls Rock! | 22.87× | Music & Radio |
| H.E.R. | 19.25× | Music & Radio |
| NCAA March Madness (CBS/Turner) | 19.46× | Sports |
| Braid | 7.98× | Home & Garden |
| Waist cincher | 23.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.78 |
| Community Orientation | OPEN | 1.64 |
| Travelling | THRILL | 1.55 |
| Risk Appetite | THRILL | 1.43 |
| Design Affinity | PREMIUM | 1.34 |
| Quality Awareness | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.0% |
| Switzerland | 13.3% |
| Austria | 12.7% |
See Bild audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Bild have in United States?
Bild has an estimated audience of 1,165,454 people in United States, concentrated in Florida and California.
What is the gender split and age of Bild fans?
50.0% of Bild fans are female, 50.0% are male, with an average age of 36.8 years.
Which brands do Bild fans like most?
Bild fans show strongest brand affinity for Long Lashes (32.07×), Music of Nigeria (35×), and treehouse (95.49×) over the country average.
Where do Bild fans live in United States?
Bild fans in United States are most concentrated in Florida (reach 280,121), California (reach 160,251), and New York (reach 137,559). These three regions account for the largest share of the active audience.
What other brands do Bild fans also like?
Beyond Bild itself, the audience over-indexes on Music of Nigeria (35×), treehouse (95.49×), Rhianna (singer) (21×), and PromiFlash (279.23×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.