Rascasse Audience Intelligence

Bild Audience in United States

A data profile of the people who buy, follow and care about Bild in United States — modelled from more than twelve digital signal sources. Bild has an estimated audience of 1,435,169 people in United States.

#41among Newspaper in United States#571among Website / Newspaper / Magazine in United States#117in News

The average Bild fan in United States is 36.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Long Lashes, Music of Nigeria, Rhianna (singer), with strongest over-indexing on Long Lashes (32.07× the country average).

Demographically, the Bild audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bild fan in United States is balanced, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Long Lashes.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bild profile in United States.

Audience size
1.4M
in United States
Gender
50.0%♀
50.0% male
Age
36.8
average years
Country rank
#18359
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+201%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bild

50.0% are female, 50.0% are male, average age 36.8.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Bild audience in United States
MetricValue
Female50.0%
Male50.0%
Average age36.8
Estimated audience size1,435,169
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Bild audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Bild audience comes from United States.

Worldwide audience distribution share by country for Bild
CountryShare
Germany34.5%
Switzerland13.2%
Austria12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bild audience in United States is strongest.

Fig. 05

Top regions by affinity

Bild fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K3.10×
02Hawaii~10K2.58×
03Kansas~20K2.53×
04Florida~200K2.50×
05Washington, District of Columbia~7K2.13×
06New York~100K1.97×
07Nevada~20K1.95×
08Alaska~4K1.65×
09South Carolina~30K1.46×
10Georgia~50K1.38×
11California~200K1.28×
12Colorado~20K1.22×
13Connecticut~10K1.11×
14Mississippi~10K1.09×
15New Jersey~30K1.01×
16Tennessee~20K0.99×
17Massachusetts~20K0.99×
18North Dakota~2K0.94×
19Illinois~40K0.92×
20Alabama~10K0.90×
21Utah~9K0.89×
22Virginia~20K0.87×
23North Carolina~30K0.83×
24Montana~3K0.83×
25Maryland~20K0.80×
26Kentucky~10K0.80×
27Ohio~30K0.79×
28Washington~20K0.77×
29Louisiana~10K0.77×
30New Mexico~5K0.77×
31Arizona~20K0.76×
32Maine~3K0.76×
33Texas~80K0.75×
34Michigan~20K0.75×
35West Virginia~4K0.74×
36Pennsylvania~30K0.73×
37Missouri~10K0.72×
38Idaho~4K0.71×
39South Dakota~2K0.71×
40Rhode Island~3K0.69×
41Indiana~10K0.68×
42Delaware~2K0.68×
43Arkansas~6K0.66×
44Oregon~8K0.62×
45New Hampshire~3K0.62×
46Minnesota~10K0.58×
47Iowa~6K0.58×
48Wisconsin~10K0.57×
49Oklahoma~7K0.57×
50Nebraska~3K0.53×
Fig. 06

Affinity by region

Affinity by region — Bild, United States
0.53×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bild audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bild audience
#·InterestCategoryAffinity×
01PromiFlashInternet & Social Media279.23×
02Die WeltNews204.31×
03treehouseTechnology & Electronics95.49×
04OVOHome & Garden49.63×
05Music of NigeriaMusic & Radio35.00×
06Long LashesBeauty & Wellness32.07×
07Empire (2015 TV series)Movies & TV30.00×
08Delta Sigma ThetaBusiness & Career27.42×
09International studentBusiness & Career24.02×
10TuroCars & Mobility23.75×
11Black Girls Rock!Music & Radio22.87×
12Rhianna (singer)Music & Radio21.00×
13Love & Hip Hop: AtlantaMovies & TV20.47×
14SZA (singer)Music & Radio19.99×
15NCAA March Madness (CBS/Turner)Sports19.46×
16H.E.R.Music & Radio19.25×
17natural hairBeauty & Wellness17.50×
18DiddyMusic & Radio14.48×
19HarmonicaMusic & Radio14.40×
20BraidHome & Garden7.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bild audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bild audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.67×
MindfulnessBALANCE1.44×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bild audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
DIY MentalityTHRILL0.68×
Social Media UsageJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bild have in United States?

Bild has an estimated audience of 1,435,169 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Bild fans?

50.0% of Bild fans are female, 50.0% are male, with an average age of 36.8 years.

03

Which brands do Bild fans like most?

Bild fans show strongest brand affinity for Long Lashes (32.07×), Music of Nigeria (35×), and Rhianna (singer) (21×) over the country average.

04

Where do Bild fans live in United States?

Bild fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bild fans also like?

Beyond Bild itself, the audience over-indexes on Music of Nigeria (35×), Rhianna (singer) (21×), PromiFlash (279.23×), and Love & Hip Hop: Atlanta (20.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Bild audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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