Rascasse Audience Intelligence

OVO Target Market in United States

A data profile of the people who buy, follow and care about OVO in United States — modelled from more than twelve digital signal sources. OVO has an estimated audience of 1,407,606 people in United States.

#4among Energy in United States#1907among Brand in United States#972in Home & Garden

The average OVO fan in United States is 25.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Michael B. Jordan, Bild, Afro-textured hair, with strongest over-indexing on Michael B. Jordan (16.81× the country average).

Demographically, the OVO audience skews more female with an average age of 25.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OVO fan in United States is more female, around 25.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Michael B. Jordan.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OVO profile in United States.

Audience size
1.4M
in United States
Gender
60.5%♀
39.5% male
Age
25.6
average years
Country rank
#18611
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OVO

60.5% are female, 39.5% are male, average age 25.6.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for OVO audience in United States
MetricValue
Female60.5%
Male39.5%
Average age25.6
Estimated audience size1,407,606
Fig. 03

Age distribution

Ø 25.6
average years
Age distribution of the OVO audience in United States
Age bracketShare%
16-1959%
20-2924%
30-399%
40-496%
50+2%
Fig. 04

Worldwide distribution

27.3%

of the worldwide OVO audience comes from United States.

Worldwide audience distribution share by country for OVO
CountryShare
United States27.3%
Brazil23.4%
Canada14.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OVO audience in United States is strongest.

Fig. 05

Top regions by affinity

OVO customers by region in United States
#RegionReachAffinity×
01Utah~30K2.77×
02Indiana~40K1.74×
03Georgia~70K1.61×
04Texas~200K1.53×
05Washington~40K1.38×
06New Jersey~50K1.30×
07Virginia~40K1.30×
08Oklahoma~20K1.30×
09Arkansas~10K1.28×
10North Carolina~50K1.23×
11Louisiana~20K1.22×
12Pennsylvania~60K1.21×
13Florida~100K1.16×
14Ohio~50K1.14×
15South Carolina~20K1.13×
16California~200K1.12×
17New York~90K1.12×
18Kentucky~20K1.07×
19Alabama~20K1.05×
20Nevada~10K1.04×
21Arizona~30K1.03×
22Michigan~40K1.02×
23Tennessee~30K1.01×
24North Dakota~3K1.01×
25South Dakota~3K1.00×
26Missouri~20K0.99×
27Idaho~7K0.99×
28Nebraska~7K0.98×
29West Virginia~6K0.97×
30Alaska~3K0.96×
31Mississippi~10K0.95×
32Wyoming~2K0.95×
33Iowa~10K0.92×
34Kansas~10K0.91×
35Massachusetts~20K0.89×
36Connecticut~10K0.89×
37Illinois~40K0.86×
38Maryland~20K0.86×
39Rhode Island~4K0.85×
40Washington, District of Columbia~4K0.85×
41New Mexico~6K0.84×
42Minnesota~20K0.81×
43Oregon~10K0.79×
44Wisconsin~20K0.74×
45Colorado~20K0.73×
46Hawaii~4K0.71×
47Montana~3K0.71×
48Delaware~3K0.70×
49New Hampshire~4K0.65×
50Maine~3K0.52×
Fig. 06

Affinity by region

Affinity by region — OVO, United States
0.52×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OVO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OVO audience
#·InterestCategoryAffinity×
01BildNews49.63×
02International educationBusiness & Career20.00×
03Christian PulisicSports20.00×
04RonaldinhoSports20.00×
05Zinedine ZidaneSports20.00×
06Michael B. JordanMovies & TV16.81×
07Afro-textured hairBeauty & Wellness15.80×
08Google VoiceTechnology & Electronics12.44×
09John GoodmanMovies & TV10.74×
10Anthony JoshuaSports9.36×
11Disneyland ParisTravel & Leisure8.76×
12HairbrushBeauty & Wellness7.59×
13Hair dryerBeauty & Wellness7.18×
14Hair ExtensionsBeauty & Wellness7.10×
15Teyana TaylorMovies & TV7.08×
16Fine-art photographyTechnology & Electronics5.91×
17Long hairBeauty & Wellness5.58×
18Hair straighteningBeauty & Wellness5.02×
19Lace wigBeauty & Wellness4.18×
20Google DriveTechnology & Electronics3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OVO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OVO audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.46×
IndulgenceJOY2.15×
MindfulnessBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OVO audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
Urban LifestyleOPEN0.99×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OVO's target market in United States?

OVO's target market in United States covers an estimated 1,407,606 people, concentrated in Texas and California.

02

What is the gender split and age of OVO customers?

60.5% of the OVO audience are female, 39.5% are male, with an average age of 25.6 years.

03

Which brands do OVO fans like most?

OVO fans show strongest brand affinity for Michael B. Jordan (16.81×), Bild (49.63×), and Afro-textured hair (15.8×) over the country average.

04

Where do OVO fans live in United States?

OVO fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do OVO fans also like?

Beyond OVO itself, the audience over-indexes on Bild (49.63×), Afro-textured hair (15.8×), Hair Extensions (7.1×), and International education (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in United States

See OVO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OVO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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