OVO Audience in United States

OVO logo

OVO has an estimated audience of 1,377,258 people in United States. 60.5% are female, 39.5% are male, average age 25.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, FOX 10 Phoenix, Product design, Elsword, Electrolyte.

The average OVO fan in United States is 25.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, FOX 10 Phoenix, Product design, with strongest over-indexing on Historic site (9.57× the country average). Demographically, the OVO audience skews more female with an average age of 25.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Energy

Demographics of OVO fans

Demographic split for OVO audience in United States
MetricValue
Female60.5%
Male39.5%
Average age25.6
Estimated audience size1,377,258

Audience persona

The typical OVO fan in United States is more female, around 25.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for OVO in United States
RegionReachAffinity
California190,0991.26×
Texas171,9811.45×
Florida123,4951.32×
New York102,6731.33×
Georgia56,7691.34×
Pennsylvania54,7071.18×
Virginia51,4881.53×
New Jersey49,8951.42×
North Carolina49,0841.18×
Ohio45,4631.07×
Illinois45,2400.99×
Washington43,5311.58×
Michigan39,2611.09×
Indiana35,3901.41×
Arizona29,6521.05×
Massachusetts27,9861.03×
Tennessee27,8881.01×
Maryland22,8780.97×
Missouri21,5880.97×
Utah20,1941.64×
South Carolina19,1690.93×
Kentucky18,8721.09×
Louisiana18,5851.05×
Minnesota17,6560.89×
Oklahoma16,7021.09×
Colorado16,1870.75×
Alabama15,8760.83×
Wisconsin15,5340.75×
Nevada15,4691.16×
Oregon14,8280.94×
Connecticut13,6690.99×
Arkansas11,4781.01×
Iowa11,1180.98×
Kansas10,6330.98×
Mississippi9,0600.8×
West Virginia6,5811.03×
Nebraska6,2220.9×
New Mexico5,5020.8×
Idaho5,4200.78×
Hawaii4,5370.77×
Rhode Island3,7960.87×
Washington, District of Columbia3,7230.9×
New Hampshire3,6850.68×
Delaware2,7940.74×
Alaska2,6830.91×
North Dakota2,6710.94×
South Dakota2,6310.83×
Maine2,5010.51×
Montana2,4560.64×
Vermont1,3020.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OVO audience
BrandAffinityCategory
Historic site9.57×Arts & Culture
FOX 10 Phoenix38.75×Movies & TV
Product design2.53×Business & Career
Elsword20×Games
Electrolyte5.71×Health
UK garage6.24×Music & Radio
The Journey (1959 film)20×Movies & TV
Vocal harmony4.77×Music & Radio
Bank account2.59×Business & Career
Home equity2.06×Home & Garden
Fairy godmother7.56×Literature
Carnival of Souls19.74×Movies & TV
Guitarist (magazine)10.59×Music & Radio
Mathcore7.21×Music & Radio
Goop4.68×Internet & Social Media
La Jolla7.67×Travel & Leisure
Isometric exercise6.87×Sports
Voter registration3.68×Politics & Society
Governor of Michigan5.56×Politics & Society
Mothercare2.3×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OVO audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.39
Luxury OrientationPREMIUM2.25
Early Adopter MentalityPOWER1.45
Quality AwarenessPREMIUM1.44
MindfulnessBALANCE1.39
IndulgenceJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for OVO
CountryShare
United States26.8%
Brazil24.3%
Canada14.1%

See OVO audiences in other countries

More Energy audiences in United States

Frequently asked questions

How many fans does OVO have in United States?

OVO has an estimated audience of 1,377,258 people in United States, concentrated in California and Texas.

What is the gender split and age of OVO fans?

60.5% of OVO fans are female, 39.5% are male, with an average age of 25.6 years.

Which brands do OVO fans like most?

OVO fans show strongest brand affinity for Historic site (9.57×), FOX 10 Phoenix (38.75×), and Product design (2.53×) over the country average.

Where do OVO fans live in United States?

OVO fans in United States are most concentrated in California (reach 190,099), Texas (reach 171,981), and Florida (reach 123,495). These three regions account for the largest share of the active audience.

What other brands do OVO fans also like?

Beyond OVO itself, the audience over-indexes on FOX 10 Phoenix (38.75×), Product design (2.53×), Elsword (20×), and Electrolyte (5.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OVO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.