Xcel Energy Audience in United States

Xcel Energy logo

Xcel Energy has an estimated audience of 3,663,937 people in United States. 47.5% are female, 52.5% are male, average age 42.2. Top regions: Colorado, Minnesota, Texas. Top brand affinities: Pan Pacific Hotels and Resorts, Hotel Indigo, Grand Casino Arena, Minnesota Wild, Minneapolis–Saint Paul.

The average Xcel Energy fan in United States is 42.2 years old, balanced, and lives primarily in Colorado. The audience is concentrated in Colorado, Minnesota, Texas. Top brand affinities include Pan Pacific Hotels and Resorts, Hotel Indigo, Grand Casino Arena, with strongest over-indexing on Pan Pacific Hotels and Resorts (1338.73× the country average). Demographically, the Xcel Energy audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Energy

Demographics of Xcel Energy fans

Demographic split for Xcel Energy audience in United States
MetricValue
Female47.5%
Male52.5%
Average age42.2
Estimated audience size3,663,937

Audience persona

The typical Xcel Energy fan in United States is balanced, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Pan Pacific Hotels and Resorts.

Top regions in United States

Top regions ranked by reach for Xcel Energy in United States
RegionReachAffinity
Colorado821,26414.22×
Minnesota716,72613.65×
Texas208,1820.66×
Wisconsin138,4352.51×
New Mexico58,4763.18×
North Dakota55,5497.38×
South Dakota54,4526.43×
California17,4290.04×
Illinois15,5690.13×
Florida11,1410.04×
Arizona9,2630.12×
New York8,0220.04×
Michigan6,5140.07×
Iowa5,2600.17×
Virginia5,1270.06×
Missouri4,7620.08×
Oklahoma3,8570.09×
North Carolina3,8050.03×
Georgia3,7610.03×
Nebraska3,6350.2×
Ohio3,6330.03×
Pennsylvania3,4950.03×
Tennessee3,3820.05×
Washington3,3680.05×
Utah3,2370.1×
Nevada2,9890.08×
Kansas2,8590.1×
Indiana2,4990.04×
Massachusetts2,4020.03×
Louisiana2,2910.05×
Oregon2,2780.05×
New Jersey2,1870.02×
Montana1,9510.19×
Wyoming1,8690.34×
South Carolina1,7450.03×
Arkansas1,7320.06×
Alabama1,7130.03×
Maryland1,6390.03×
Idaho1,5120.08×
Kentucky1,2460.03×
Mississippi1,1630.04×
Connecticut1,0810.03×
Washington, District of Columbia1,0590.1×
Hawaii7630.05×
Alaska4650.06×
Maine4050.03×
New Hampshire3680.03×
West Virginia3230.02×
Rhode Island2250.02×
Delaware2040.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xcel Energy audience
BrandAffinityCategory
Pan Pacific Hotels and Resorts1338.73×Travel & Leisure
Hotel Indigo182.91×Travel & Leisure
Grand Casino Arena212.17×Sports
Minnesota Wild16.81×Sports
Minneapolis–Saint Paul17.62×Travel & Leisure
KARE32.95×Movies & TV
Minnesota Twins11.53×Sports
North Dakota9.43×Travel & Leisure
Minnesota5.8×Travel & Leisure
WCCO-TV23.91×Movies & TV
Kwik Trip8.86×Shopping
Pacific Gas and Electric Company29×Business & Career
Minnesota Golden Gophers27.05×Sports
Edison (company)17.08×Business & Career
Minneapolis7.1×Travel & Leisure
University of Minnesota18.05×Business & Career
Minnesota Timberwolves6.14×Sports
U.S. Bank Stadium43.19×Sports
Minnesota Vikings5.19×Sports
Edina Realty26.2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xcel Energy audience
TraitClusterScore
Community OrientationOPEN1.37
SustainabilityBALANCE1.28
Need for SecurityCONSERVATISM1.24
TravellingTHRILL1.18
Price SensitivityPREMIUM1.13
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Xcel Energy
CountryShare
United States95.9%
India0.7%
China0.7%

See Xcel Energy audiences in other countries

More Energy audiences in United States

Frequently asked questions

How many fans does Xcel Energy have in United States?

Xcel Energy has an estimated audience of 3,663,937 people in United States, concentrated in Colorado and Minnesota.

What is the gender split and age of Xcel Energy fans?

47.5% of Xcel Energy fans are female, 52.5% are male, with an average age of 42.2 years.

Which brands do Xcel Energy fans like most?

Xcel Energy fans show strongest brand affinity for Pan Pacific Hotels and Resorts (1338.73×), Hotel Indigo (182.91×), and Grand Casino Arena (212.17×) over the country average.

Where do Xcel Energy fans live in United States?

Xcel Energy fans in United States are most concentrated in Colorado (reach 821,264), Minnesota (reach 716,726), and Texas (reach 208,182). These three regions account for the largest share of the active audience.

What other brands do Xcel Energy fans also like?

Beyond Xcel Energy itself, the audience over-indexes on Hotel Indigo (182.91×), Grand Casino Arena (212.17×), Minnesota Wild (16.81×), and Minneapolis–Saint Paul (17.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xcel Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.