Minnesota Golden Gophers Audience in United States

Minnesota Golden Gophers logo

Minnesota Golden Gophers has an estimated audience of 869,349 people in United States. 42.8% are female, 57.2% are male, average age 38.8. Top regions: Minnesota, California, Wisconsin. Top brand affinities: Nasal cavity, Minnesota, Alaska, Iowa Lottery, James Butler (American football).

The average Minnesota Golden Gophers fan in United States is 38.8 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Wisconsin. Top brand affinities include Nasal cavity, Minnesota, Alaska, with strongest over-indexing on Nasal cavity (15.32× the country average). Demographically, the Minnesota Golden Gophers audience skews more male with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Minnesota Golden Gophers fans

Demographic split for Minnesota Golden Gophers audience in United States
MetricValue
Female42.8%
Male57.2%
Average age38.8
Estimated audience size869,349

Audience persona

The typical Minnesota Golden Gophers fan in United States is more male, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nasal cavity.

Top regions in United States

Top regions ranked by reach for Minnesota Golden Gophers in United States
RegionReachAffinity
Minnesota347,64527.91×
California35,0510.37×
Wisconsin29,7262.27×
Florida17,0780.29×
Illinois13,3470.46×
Texas13,2670.18×
Iowa12,1331.69×
Arizona8,9920.51×
Colorado6,9550.51×
North Dakota6,6373.72×
Michigan6,5120.29×
South Dakota6,4893.23×
Pennsylvania6,4890.22×
New York6,2140.13×
North Carolina5,9570.23×
Ohio5,9380.22×
Georgia5,1370.19×
Missouri4,6350.33×
Nebraska3,9730.91×
Virginia3,9580.19×
Washington3,9340.23×
Tennessee3,9100.22×
Indiana3,8290.24×
Nevada2,8360.34×
South Carolina2,8110.21×
Massachusetts2,5670.15×
New Jersey2,5030.11×
Alabama2,3270.19×
Kansas2,1500.31×
Oregon2,0850.21×
Maryland2,0590.14×
Oklahoma2,0030.21×
Montana1,9380.8×
Arkansas1,8130.25×
Louisiana1,7610.16×
Kentucky1,7130.16×
Utah1,4550.19×
Mississippi1,4210.2×
Connecticut1,1410.13×
Idaho1,0370.24×
New Mexico8870.2×
Hawaii8040.22×
Alaska7910.43×
Wyoming6210.48×
Maine5810.19×
Washington, District of Columbia5720.22×
New Hampshire5610.16×
Rhode Island5310.19×
West Virginia4180.1×
Delaware3160.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota Golden Gophers audience
BrandAffinityCategory
Nasal cavity15.32×Health
Minnesota2.38×Travel & Leisure
Alaska2.23×Travel & Leisure
Iowa Lottery12.45×Games
James Butler (American football)34.72×Sports
Staycation3.1×Home & Garden
Keiki16.61×Home & Garden
Nebraska2.35×Travel & Leisure
Voltron: Legendary Defender13.17×Movies & TV
Notre Dame Fighting Irish women's basketball7.66×Sports
Nebraska Cornhuskers football2.6×Sports
Captain America (1990 film)3.12×Movies & TV
South Asian cuisine6.15×Food & Beverages
Jesse Plemons2.27×Movies & TV
Google Photos1.59×Technology & Electronics
Urban horticulture2.25×Home & Garden
Historic site2.65×Arts & Culture
Justice1.67×Politics & Society
Home staging2.97×Home & Garden
Charlamagne Tha God5.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota Golden Gophers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Family OrientationCONSERVATISM1.54
Pet OwnershipJOY1.26
IndulgenceJOY1.21
Sports ActivityPOWER1.17
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Minnesota Golden Gophers
CountryShare
United States89.4%
Canada1.6%
United Kingdom1.4%

See Minnesota Golden Gophers audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Minnesota Golden Gophers have in United States?

Minnesota Golden Gophers has an estimated audience of 869,349 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minnesota Golden Gophers fans?

42.8% of Minnesota Golden Gophers fans are female, 57.2% are male, with an average age of 38.8 years.

Which brands do Minnesota Golden Gophers fans like most?

Minnesota Golden Gophers fans show strongest brand affinity for Nasal cavity (15.32×), Minnesota (2.38×), and Alaska (2.23×) over the country average.

Where do Minnesota Golden Gophers fans live in United States?

Minnesota Golden Gophers fans in United States are most concentrated in Minnesota (reach 347,645), California (reach 35,051), and Wisconsin (reach 29,726). These three regions account for the largest share of the active audience.

What other brands do Minnesota Golden Gophers fans also like?

Beyond Minnesota Golden Gophers itself, the audience over-indexes on Minnesota (2.38×), Alaska (2.23×), Iowa Lottery (12.45×), and James Butler (American football) (34.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Golden Gophers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.