Rascasse Audience Intelligence

Minnesota Golden Gophers Audience in United States

A data profile of the people who buy, follow and care about Minnesota Golden Gophers in United States — modelled from more than twelve digital signal sources. Minnesota Golden Gophers has an estimated audience of 868,017 people in United States.

#393among Team in United States#2413in Sports

The average Minnesota Golden Gophers fan in United States is 38.8 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Wisconsin.

Top brand affinities include University of Minnesota, Brock Lesnar, Star Tribune, with strongest over-indexing on University of Minnesota (54.76× the country average).

Demographically, the Minnesota Golden Gophers audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnesota Golden Gophers fan in United States is more male, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for University of Minnesota.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota Golden Gophers profile in United States.

Audience size
868K
in United States
Gender
42.8%♀
57.2% male
Age
38.8
average years
Country rank
#26004
Team in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota Golden Gophers fans

42.8% are female, 57.2% are male, average age 38.8.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Minnesota Golden Gophers audience in United States
MetricValue
Female42.8%
Male57.2%
Average age38.8
Estimated audience size868,017
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Minnesota Golden Gophers audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3916%
40-4920%
50+22%
Fig. 04

Worldwide distribution

89.3%

of the worldwide Minnesota Golden Gophers audience comes from United States.

Worldwide audience distribution share by country for Minnesota Golden Gophers
CountryShare
United States89.3%
Canada1.6%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota Golden Gophers audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnesota Golden Gophers fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~300K26.37×
02North Dakota~7K3.95×
03South Dakota~7K3.62×
04Wisconsin~30K2.25×
05Iowa~10K1.83×
06Nebraska~5K1.10×
07Montana~2K0.93×
08Alaska~1K0.65×
09California~60K0.62×
10Vermont<1K0.60×
11Arizona~10K0.55×
12Delaware~1K0.53×
13Colorado~7K0.50×
14West Virginia~2K0.50×
15Rhode Island~1K0.49×
16New Hampshire~2K0.46×
17Maine~1K0.46×
18Illinois~10K0.44×
19Hawaii~2K0.43×
20Arkansas~3K0.42×
21Idaho~2K0.42×
22Kansas~3K0.41×
23New Mexico~2K0.41×
24Washington, District of Columbia~1K0.41×
25Nevada~3K0.40×
26Mississippi~3K0.39×
27Missouri~5K0.36×
28Oregon~3K0.33×
29Oklahoma~3K0.33×
30Alabama~4K0.31×
31Utah~2K0.31×
32Florida~20K0.30×
33Michigan~7K0.30×
34Louisiana~3K0.30×
35Kentucky~3K0.30×
36Connecticut~3K0.30×
37Tennessee~5K0.29×
38Indiana~5K0.29×
39South Carolina~4K0.29×
40Ohio~7K0.28×
41Washington~5K0.27×
42North Carolina~7K0.25×
43Pennsylvania~7K0.23×
44Georgia~6K0.23×
45Virginia~5K0.23×
46Maryland~4K0.23×
47Massachusetts~4K0.22×
48Texas~10K0.19×
49New Jersey~4K0.19×
50New York~8K0.16×
Fig. 06

Affinity by region

Affinity by region — Minnesota Golden Gophers, United States
0.16×1.00×26.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota Golden Gophers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota Golden Gophers audience
#·InterestCategoryAffinity×
01University of MinnesotaBusiness & Career54.76×
02Minnesota United FCSports39.77×
03Star TribuneNews30.55×
04Xcel EnergyHome & Garden27.05×
05Brock LesnarSports24.30×
06Rutgers UniversityBusiness & Career20.51×
07Northwestern UniversityBusiness & Career16.77×
08Michigan State UniversityBusiness & Career14.99×
09Minnesota WildSports13.84×
10Minnesota TimberwolvesSports12.65×
11Vince McMahonSports11.86×
12Ski resortTravel & Leisure10.57×
13Minnesota VikingsSports8.31×
14Kwik TripShopping7.43×
15Fox SportsMovies & TV5.45×
16FedExBusiness & Career3.40×
17Mortgage loansBusiness & Career2.88×
18SubwayFood & Beverages2.71×
19Planet FitnessSports2.55×
20GolfSports2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota Golden Gophers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota Golden Gophers audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.38×
Convenience OrientationPREMIUM2.02×
IndulgenceJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota Golden Gophers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Design AffinityPREMIUM0.75×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota Golden Gophers have in United States?

Minnesota Golden Gophers has an estimated audience of 868,017 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Minnesota Golden Gophers fans?

42.8% of Minnesota Golden Gophers fans are female, 57.2% are male, with an average age of 38.8 years.

03

Which brands do Minnesota Golden Gophers fans like most?

Minnesota Golden Gophers fans show strongest brand affinity for University of Minnesota (54.76×), Brock Lesnar (24.3×), and Star Tribune (30.55×) over the country average.

04

Where do Minnesota Golden Gophers fans live in United States?

Minnesota Golden Gophers fans in United States are most concentrated in Minnesota (reach ~300K), California (reach ~60K), and Wisconsin (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota Golden Gophers fans also like?

Beyond Minnesota Golden Gophers itself, the audience over-indexes on Brock Lesnar (24.3×), Star Tribune (30.55×), Xcel Energy (27.05×), and Ski resort (10.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Golden Gophers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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