Michigan State University Audience in United States
Michigan State University has an estimated audience of 4,209,201 people in United States. 47.1% are female, 52.9% are male, average age 39.4. Top regions: Michigan, Illinois, California. Top brand affinities: Requiem for a Dream, Michigan State Spartans football, John's Incredible Pizza, Michigan State Spartans, Drake University.
The average Michigan State University fan in United States is 39.4 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, California. Top brand affinities include Requiem for a Dream, Michigan State Spartans football, John's Incredible Pizza, with strongest over-indexing on Requiem for a Dream (59.22× the country average). Demographically, the Michigan State University audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Michigan State University fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 39.4 |
| Estimated audience size | 4,209,201 |
Audience persona
The typical Michigan State University fan in United States is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Requiem for a Dream.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 1,332,966 | 12.11× |
| Illinois | 335,895 | 2.4× |
| California | 327,397 | 0.71× |
| Texas | 252,260 | 0.7× |
| New York | 216,246 | 0.92× |
| Florida | 184,397 | 0.65× |
| Ohio | 166,339 | 1.28× |
| Pennsylvania | 123,519 | 0.87× |
| New Jersey | 118,518 | 1.11× |
| Indiana | 112,673 | 1.47× |
| Virginia | 95,524 | 0.93× |
| North Carolina | 86,358 | 0.68× |
| Georgia | 84,788 | 0.65× |
| Massachusetts | 81,808 | 0.99× |
| Wisconsin | 72,627 | 1.15× |
| Maryland | 70,095 | 0.97× |
| Washington | 66,051 | 0.78× |
| Minnesota | 57,937 | 0.96× |
| Arizona | 56,453 | 0.66× |
| Tennessee | 53,608 | 0.63× |
| Colorado | 51,577 | 0.78× |
| Missouri | 50,223 | 0.74× |
| Connecticut | 42,423 | 1× |
| Kentucky | 36,836 | 0.7× |
| South Carolina | 35,757 | 0.56× |
| Alabama | 32,381 | 0.55× |
| Oregon | 29,783 | 0.62× |
| Louisiana | 28,687 | 0.53× |
| Iowa | 28,681 | 0.83× |
| Nevada | 21,677 | 0.53× |
| Oklahoma | 21,480 | 0.46× |
| Kansas | 21,303 | 0.64× |
| Mississippi | 18,604 | 0.54× |
| Arkansas | 17,516 | 0.51× |
| Utah | 17,266 | 0.46× |
| Washington, District of Columbia | 15,803 | 1.25× |
| Nebraska | 14,615 | 0.69× |
| Hawaii | 11,748 | 0.65× |
| New Hampshire | 11,730 | 0.71× |
| New Mexico | 11,263 | 0.53× |
| West Virginia | 11,175 | 0.57× |
| Idaho | 10,838 | 0.51× |
| Maine | 9,372 | 0.62× |
| Rhode Island | 9,094 | 0.68× |
| Montana | 8,301 | 0.71× |
| Delaware | 7,635 | 0.66× |
| North Dakota | 6,698 | 0.77× |
| South Dakota | 6,528 | 0.67× |
| Vermont | 5,630 | 0.76× |
| Alaska | 5,194 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Requiem for a Dream | 59.22× | Movies & TV |
| Michigan State Spartans football | 29.6× | Sports |
| John's Incredible Pizza | 66.14× | Food & Beverages |
| Michigan State Spartans | 35.83× | Sports |
| Drake University | 25.33× | Business & Career |
| Detroit Tigers | 6.54× | Sports |
| Michigan Wolverines football | 13.76× | Sports |
| Michigan Wolverines | 22.66× | Sports |
| University of Michigan | 11.8× | Business & Career |
| Detroit Lions | 5.09× | Sports |
| Jim Harbaugh | 13.96× | Sports |
| Michigan Lottery | 6.49× | Games |
| Michigan | 3.52× | Travel & Leisure |
| Duke University | 11.62× | Business & Career |
| Detroit Pistons | 4.98× | Sports |
| University of Texas System | 8.97× | Business & Career |
| Utah Utes football | 16.09× | Sports |
| Chris Sale | 22.25× | Sports |
| Illinois Fighting Illini football | 10.26× | Sports |
| Ohio State University | 5.86× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Early Adopter Mentality | POWER | 1.3 |
| Sports Activity | POWER | 1.24 |
| Extroversion | THRILL | 1.19 |
| Career Orientation | POWER | 1.16 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.0% |
| China | 3.6% |
| India | 2.9% |
See Michigan State University audiences in other countries
- Michigan State University — Germany
- Michigan State University — United Kingdom
- Michigan State University — France
- Michigan State University — Italy
- Michigan State University — Spain
- Michigan State University — Brazil
- Michigan State University — Japan
- Michigan State University — South Korea
- Michigan State University — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Michigan State University have in United States?
Michigan State University has an estimated audience of 4,209,201 people in United States, concentrated in Michigan and Illinois.
What is the gender split and age of Michigan State University fans?
47.1% of Michigan State University fans are female, 52.9% are male, with an average age of 39.4 years.
Which brands do Michigan State University fans like most?
Michigan State University fans show strongest brand affinity for Requiem for a Dream (59.22×), Michigan State Spartans football (29.6×), and John's Incredible Pizza (66.14×) over the country average.
Where do Michigan State University fans live in United States?
Michigan State University fans in United States are most concentrated in Michigan (reach 1,332,966), Illinois (reach 335,895), and California (reach 327,397). These three regions account for the largest share of the active audience.
What other brands do Michigan State University fans also like?
Beyond Michigan State University itself, the audience over-indexes on Michigan State Spartans football (29.6×), John's Incredible Pizza (66.14×), Michigan State Spartans (35.83×), and Drake University (25.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Michigan State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.