Rascasse Audience Intelligence

Michigan State University Audience in United States

A data profile of the people who buy, follow and care about Michigan State University in United States — modelled from more than twelve digital signal sources. Michigan State University has an estimated audience of 4,209,201 people in United States.

#20among University in United States#555among POI in United States#690in Business & Career

The average Michigan State University fan in United States is 39.4 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Illinois, California.

Top brand affinities include Requiem for a Dream, Michigan State Spartans football, John's Incredible Pizza, with strongest over-indexing on Requiem for a Dream (59.22× the country average).

Demographically, the Michigan State University audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michigan State University fan in United States is balanced, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Requiem for a Dream.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michigan State University profile in United States.

Audience size
4.2M
in United States
Gender
47.1%♀
52.9% male
Age
39.4
average years
Country rank
#7702
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan State University fans

47.1% are female, 52.9% are male, average age 39.4.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Michigan State University audience in United States
MetricValue
Female47.1%
Male52.9%
Average age39.4
Estimated audience size4,209,201
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Michigan State University audience in United States
Age bracketShare%
16-1924%
20-2916%
30-3916%
40-4920%
50+24%
Fig. 04

Worldwide distribution

70.9%

of the worldwide Michigan State University audience comes from United States.

Worldwide audience distribution share by country for Michigan State University
CountryShare
United States70.9%
China3.6%
India2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Michigan State University fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~1.5M12.78×
02Illinois~300K2.32×
03Indiana~100K1.42×
04Ohio~200K1.19×
05Washington, District of Columbia~10K1.17×
06Wisconsin~70K1.09×
07New Jersey~100K1.03×
08Minnesota~60K0.98×
09Connecticut~40K0.96×
10Maryland~70K0.92×
11Massachusetts~80K0.91×
12Virginia~90K0.89×
13North Dakota~8K0.88×
14Montana~10K0.86×
15Pennsylvania~100K0.83×
16Iowa~30K0.83×
17Vermont~6K0.83×
18New York~200K0.82×
19Mississippi~30K0.80×
20South Dakota~8K0.80×
21Nebraska~20K0.77×
22Missouri~50K0.76×
23Colorado~50K0.76×
24Alaska~7K0.75×
25New Hampshire~10K0.74×
26Kentucky~40K0.73×
27Rhode Island~10K0.73×
28Delaware~8K0.72×
29Texas~300K0.71×
30Washington~60K0.71×
31Hawaii~10K0.71×
32Kansas~20K0.69×
33Maine~10K0.68×
34California~300K0.66×
35North Carolina~80K0.66×
36Georgia~80K0.64×
37Tennessee~50K0.64×
38West Virginia~10K0.64×
39Arizona~50K0.63×
40Oregon~30K0.62×
41Florida~200K0.60×
42Arkansas~20K0.60×
43Idaho~10K0.60×
44New Mexico~10K0.60×
45South Carolina~40K0.58×
46Alabama~30K0.57×
47Louisiana~30K0.57×
48Nevada~20K0.57×
49Oklahoma~20K0.52×
50Utah~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Michigan State University, United States
0.52×1.00×12.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan State University audience
#·InterestCategoryAffinity×
01John's Incredible PizzaFood & Beverages66.14×
02Requiem for a DreamMovies & TV59.22×
03Pizza FusionFood & Beverages52.92×
04Michigan State SpartansSports35.83×
05Michigan State Spartans footballSports29.60×
06Drake UniversityBusiness & Career25.33×
07Michigan WolverinesSports22.66×
08Chris SaleSports22.25×
09Utah Utes footballSports16.09×
10Jim HarbaughSports13.96×
11Michigan Wolverines footballSports13.76×
12University of MichiganBusiness & Career11.80×
13Duke UniversityBusiness & Career11.62×
14Illinois Fighting Illini footballSports10.26×
15University of Texas SystemBusiness & Career8.97×
16Detroit TigersSports6.54×
17Michigan LotteryGames6.49×
18Detroit LionsSports5.09×
19Detroit PistonsSports4.98×
20MichiganTravel & Leisure3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan State University audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.34×
Convenience OrientationPREMIUM1.30×
Family OrientationCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan State University audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Luxury OrientationPREMIUM0.89×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan State University have in United States?

Michigan State University has an estimated audience of 4,209,201 people in United States, concentrated in Michigan and Illinois.

02

What is the gender split and age of Michigan State University fans?

47.1% of Michigan State University fans are female, 52.9% are male, with an average age of 39.4 years.

03

Which brands do Michigan State University fans like most?

Michigan State University fans show strongest brand affinity for Requiem for a Dream (59.22×), Michigan State Spartans football (29.6×), and John's Incredible Pizza (66.14×) over the country average.

04

Where do Michigan State University fans live in United States?

Michigan State University fans in United States are most concentrated in Michigan (reach ~1.5M), Illinois (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Michigan State University fans also like?

Beyond Michigan State University itself, the audience over-indexes on Michigan State Spartans football (29.6×), John's Incredible Pizza (66.14×), Michigan State Spartans (35.83×), and Drake University (25.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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