Michigan State Spartans Audience in United States

Michigan State Spartans logo

Michigan State Spartans has an estimated audience of 1,568,172 people in United States. 40.8% are female, 59.2% are male, average age 40.5. Top regions: Michigan, Florida, California. Top brand affinities: JTV (Indonesia), Laguna (province), Alaska, Minnesota, Sinaloa.

The average Michigan State Spartans fan in United States is 40.5 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, California. Top brand affinities include JTV (Indonesia), Laguna (province), Alaska, with strongest over-indexing on JTV (Indonesia) (8.7× the country average). Demographically, the Michigan State Spartans audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Michigan State Spartans fans

Demographic split for Michigan State Spartans audience in United States
MetricValue
Female40.8%
Male59.2%
Average age40.5
Estimated audience size1,568,172

Audience persona

The typical Michigan State Spartans fan in United States is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Michigan State Spartans in United States
RegionReachAffinity
Michigan720,18017.56×
Florida82,8300.78×
California80,1310.46×
Illinois75,2551.44×
Texas68,8950.51×
Ohio66,1501.37×
New York47,5860.54×
Indiana34,6261.21×
Georgia33,1540.69×
Pennsylvania32,1940.61×
North Carolina32,0540.68×
Tennessee24,8600.79×
Virginia24,6990.65×
Arizona23,2600.73×
Wisconsin22,6560.96×
Colorado22,2990.9×
New Jersey20,5980.52×
Washington19,9400.63×
Massachusetts19,3440.63×
South Carolina18,1450.77×
Minnesota17,3530.77×
Missouri15,0720.6×
Maryland14,9950.56×
Kentucky13,0690.66×
Oregon12,6900.71×
Nevada11,2460.74×
Alabama11,2320.51×
Iowa10,2060.79×
Connecticut8,4730.54×
Louisiana8,2070.41×
Utah6,8590.49×
Arkansas6,7360.52×
Kansas6,6150.54×
Oklahoma6,4840.37×
Mississippi6,2290.48×
Nebraska4,7740.61×
Hawaii4,3440.64×
West Virginia4,2430.58×
New Mexico4,2100.54×
Montana3,8860.89×
Idaho3,7280.47×
Washington, District of Columbia3,6500.77×
Rhode Island3,5020.7×
New Hampshire3,0970.5×
Maine2,8730.51×
North Dakota2,5280.78×
South Dakota2,1640.6×
Alaska1,9780.59×
Delaware1,6400.38×
Vermont1,4930.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan State Spartans audience
BrandAffinityCategory
JTV (Indonesia)8.7×
Laguna (province)15.94×
Alaska1.73×Travel & Leisure
Minnesota1.67×Travel & Leisure
Sinaloa2.42×Travel & Leisure
Nebraska Cornhuskers football2.36×Sports
Keiki11.69×Home & Garden
Noodle (Gorillaz)2.16×Music & Radio
South Asian cuisine5.34×Food & Beverages
Jesse Plemons2.07×Movies & TV
Nebraska1.54×Travel & Leisure
Home staging2.68×Home & Garden
Glossier2.72×Beauty & Wellness
Monogram1.95×Home & Garden
edureka18.06×Business & Career
Urban horticulture1.78×Home & Garden
Nipsey Hussle2.57×Music & Radio
Quiche5.52×Food & Beverages
Riedel (glass manufacturer)11.21×Home & Garden
Chandrakasem Rajabhat University10.38×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan State Spartans audience
TraitClusterScore
Risk AppetiteTHRILL1.98
PatriotismCONSERVATISM1.79
Luxury OrientationPREMIUM1.28
Family OrientationCONSERVATISM1.19
Community OrientationOPEN1.15
Sports ActivityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Michigan State Spartans
CountryShare
United States86.7%
United Kingdom2.3%
Japan2.2%

See Michigan State Spartans audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Michigan State Spartans have in United States?

Michigan State Spartans has an estimated audience of 1,568,172 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Michigan State Spartans fans?

40.8% of Michigan State Spartans fans are female, 59.2% are male, with an average age of 40.5 years.

Which brands do Michigan State Spartans fans like most?

Michigan State Spartans fans show strongest brand affinity for JTV (Indonesia) (8.7×), Laguna (province) (15.94×), and Alaska (1.73×) over the country average.

Where do Michigan State Spartans fans live in United States?

Michigan State Spartans fans in United States are most concentrated in Michigan (reach 720,180), Florida (reach 82,830), and California (reach 80,131). These three regions account for the largest share of the active audience.

What other brands do Michigan State Spartans fans also like?

Beyond Michigan State Spartans itself, the audience over-indexes on Laguna (province) (15.94×), Alaska (1.73×), Minnesota (1.67×), and Sinaloa (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan State Spartans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.