Rascasse Audience Intelligence

Michigan State Spartans Audience in United States

A data profile of the people who buy, follow and care about Michigan State Spartans in United States — modelled from more than twelve digital signal sources. Michigan State Spartans has an estimated audience of 1,568,361 people in United States.

#275among Team in United States#1542in Sports

The average Michigan State Spartans fan in United States is 40.5 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Florida.

Top brand affinities include Michigan State University, Detroit Tigers, Detroit Red Wings, with strongest over-indexing on Michigan State University (35.83× the country average).

Demographically, the Michigan State Spartans audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michigan State Spartans fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Michigan State University.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michigan State Spartans profile in United States.

Audience size
1.6M
in United States
Gender
40.8%♀
59.2% male
Age
40.5
average years
Country rank
#17166
Team in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan State Spartans fans

40.8% are female, 59.2% are male, average age 40.5.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Michigan State Spartans audience in United States
MetricValue
Female40.8%
Male59.2%
Average age40.5
Estimated audience size1,568,361
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Michigan State Spartans audience in United States
Age bracketShare%
16-1922%
20-2914%
30-3916%
40-4921%
50+26%
Fig. 04

Worldwide distribution

85.6%

of the worldwide Michigan State Spartans audience comes from United States.

Worldwide audience distribution share by country for Michigan State Spartans
CountryShare
United States85.6%
United Kingdom2.3%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan State Spartans audience in United States is strongest.

Fig. 05

Top regions by affinity

Michigan State Spartans fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~600K13.89×
02Nebraska~40K5.15×
03Iowa~30K2.01×
04Indiana~50K1.72×
05Ohio~70K1.40×
06South Dakota~4K1.03×
07Illinois~50K1.01×
08Tennessee~30K0.88×
09Pennsylvania~50K0.87×
10Alabama~20K0.86×
11Montana~4K0.84×
12Alaska~3K0.84×
13North Dakota~3K0.83×
14Minnesota~20K0.82×
15Mississippi~10K0.81×
16Vermont~2K0.81×
17Hawaii~5K0.78×
18Delaware~3K0.78×
19Kentucky~20K0.76×
20South Carolina~20K0.75×
21Rhode Island~4K0.75×
22West Virginia~5K0.74×
23Colorado~20K0.73×
24Wisconsin~20K0.73×
25Oregon~10K0.73×
26Washington, District of Columbia~3K0.73×
27Nevada~10K0.72×
28Florida~80K0.71×
29Maine~4K0.71×
30Kansas~9K0.70×
31New Hampshire~4K0.70×
32Louisiana~10K0.68×
33Idaho~5K0.68×
34Arizona~20K0.67×
35Arkansas~9K0.67×
36New Mexico~5K0.66×
37Georgia~30K0.65×
38Maryland~20K0.63×
39Oklahoma~10K0.62×
40North Carolina~30K0.60×
41Utah~8K0.60×
42Massachusetts~20K0.59×
43Missouri~10K0.59×
44Connecticut~9K0.59×
45Virginia~20K0.58×
46California~90K0.52×
47Washington~20K0.52×
48New Jersey~20K0.49×
49Texas~60K0.46×
50New York~40K0.43×
Fig. 06

Affinity by region

Affinity by region — Michigan State Spartans, United States
0.43×1.00×13.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan State Spartans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan State Spartans audience
#·InterestCategoryAffinity×
01Michigan State UniversityBusiness & Career35.83×
02Erin AndrewsSports16.52×
03Detroit Red WingsSports16.18×
04Josh DuhamelFashion & Accessoires16.18×
05Detroit TigersSports11.03×
06University of MichiganBusiness & Career10.23×
07Michigan LotteryGames9.66×
08Northwestern UniversityBusiness & Career9.13×
09Michigan Wolverines footballSports8.18×
10Nebraska Cornhuskers footballSports5.59×
11Ohio State UniversityBusiness & Career4.72×
12Detroit PistonsSports4.58×
13Detroit LionsSports4.18×
14Dominican RepublicTravel & Leisure3.79×
15CBS SportsMovies & TV3.40×
16Mega MillionsGames3.10×
17Aaron RodgersSports2.98×
18Golf ChannelSports2.45×
19MSNNews2.01×
20Planet FitnessSports1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan State Spartans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan State Spartans audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.87×
Convenience OrientationPREMIUM1.29×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan State Spartans audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan State Spartans have in United States?

Michigan State Spartans has an estimated audience of 1,568,361 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Michigan State Spartans fans?

40.8% of Michigan State Spartans fans are female, 59.2% are male, with an average age of 40.5 years.

03

Which brands do Michigan State Spartans fans like most?

Michigan State Spartans fans show strongest brand affinity for Michigan State University (35.83×), Detroit Tigers (11.03×), and Detroit Red Wings (16.18×) over the country average.

04

Where do Michigan State Spartans fans live in United States?

Michigan State Spartans fans in United States are most concentrated in Michigan (reach ~600K), California (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Michigan State Spartans fans also like?

Beyond Michigan State Spartans itself, the audience over-indexes on Detroit Tigers (11.03×), Detroit Red Wings (16.18×), Michigan Lottery (9.66×), and Josh Duhamel (16.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Michigan State Spartans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan State Spartans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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