Mega Millions Audience in United States

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Mega Millions has an estimated audience of 20,273,680 people in United States. 41.9% are female, 58.1% are male, average age 44.8. Top regions: California, Florida, Texas. Top brand affinities: Powerball, Michigan Lottery, Arizona Lottery, Washington's Lottery, Hoosier Lottery.

The average Mega Millions fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Powerball, Michigan Lottery, Arizona Lottery, with strongest over-indexing on Powerball (61.16× the country average). Demographically, the Mega Millions audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Mega Millions fans

Demographic split for Mega Millions audience in United States
MetricValue
Female41.9%
Male58.1%
Average age44.8
Estimated audience size20,273,680

Audience persona

The typical Mega Millions fan in United States is more male, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Powerball.

Top regions in United States

Top regions ranked by reach for Mega Millions in United States
RegionReachAffinity
California1,623,4770.73×
Florida1,423,0121.04×
Texas1,219,7670.7×
New York1,091,7930.96×
Pennsylvania683,7171×
North Carolina673,9731.1×
Ohio664,0431.06×
Georgia652,7441.05×
Michigan645,2921.22×
Virginia605,2501.23×
Arizona581,4911.4×
New Jersey564,4281.09×
Massachusetts552,0921.38×
Illinois547,3670.81×
Tennessee441,6981.09×
Maryland440,6291.26×
South Carolina440,4501.44×
Wisconsin421,8731.38×
Missouri349,1021.07×
Kentucky337,5551.33×
Indiana326,2860.88×
Alabama303,9781.07×
Minnesota277,1250.95×
Colorado234,7680.73×
Oklahoma227,1741.01×
Louisiana227,0180.87×
Washington220,2970.54×
Mississippi219,8411.32×
Oregon201,0150.86×
Connecticut195,4430.96×
Iowa181,2631.09×
Arkansas175,6861.05×
West Virginia146,0051.55×
Nevada145,1700.74×
Kansas144,6140.91×
Utah106,4160.59×
Nebraska106,2151.04×
New Mexico102,4211.01×
New Hampshire99,4071.24×
Idaho94,9790.93×
Rhode Island90,9311.41×
Delaware85,9851.54×
Maine71,0590.98×
Washington, District of Columbia51,3390.84×
Montana45,9370.82×
South Dakota42,3670.9×
North Dakota32,0280.77×
Vermont31,4000.88×
Hawaii23,4390.27×
Wyoming21,0860.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mega Millions audience
BrandAffinityCategory
Powerball61.16×Games
Michigan Lottery59.77×Games
Arizona Lottery33.93×Games
Washington's Lottery50.99×Games
Hoosier Lottery43.89×Games
Scratchcard23.37×Games
Florida Lottery10.34×Games
EuroMillions63.3×Games
New York Lottery11.21×Games
National Lottery (Ireland)104.36×Games
Nebraska Lottery38.28×Games
Pennsylvania Lottery17.59×Games
WSB-TV12.18×Movies & TV
Lotto Max41.41×Games
National Lottery71.17×Games
California State Lottery9.81×Games
The Lottery30.43×Literature
Lottery5.28×Games
National Lottery (United Kingdom)37.69×Games
Golden Casket58.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mega Millions audience
TraitClusterScore
Need for SecurityCONSERVATISM1.17
Quality AwarenessPREMIUM1.14
IndulgenceJOY1.12
Price SensitivityPREMIUM1.12
Urban LifestyleOPEN1.1
ExtroversionTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Mega Millions
CountryShare
United States87.1%
United Kingdom1.7%
South Africa1.3%

See Mega Millions audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Mega Millions have in United States?

Mega Millions has an estimated audience of 20,273,680 people in United States, concentrated in California and Florida.

What is the gender split and age of Mega Millions fans?

41.9% of Mega Millions fans are female, 58.1% are male, with an average age of 44.8 years.

Which brands do Mega Millions fans like most?

Mega Millions fans show strongest brand affinity for Powerball (61.16×), Michigan Lottery (59.77×), and Arizona Lottery (33.93×) over the country average.

Where do Mega Millions fans live in United States?

Mega Millions fans in United States are most concentrated in California (reach 1,623,477), Florida (reach 1,423,012), and Texas (reach 1,219,767). These three regions account for the largest share of the active audience.

What other brands do Mega Millions fans also like?

Beyond Mega Millions itself, the audience over-indexes on Michigan Lottery (59.77×), Arizona Lottery (33.93×), Washington's Lottery (50.99×), and Hoosier Lottery (43.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mega Millions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.