Rascasse Audience Intelligence

California State Lottery Target Market in United States

A data profile of the people who buy, follow and care about California State Lottery in United States — modelled from more than twelve digital signal sources. California State Lottery has an estimated audience of 4,084,953 people in United States.

#816among Brand in United States#153in Games

The average California State Lottery fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Nevada, New York.

Top brand affinities include Florida Lottery, Powerball, Michigan Lottery, with strongest over-indexing on Florida Lottery (81.33× the country average).

Demographically, the California State Lottery audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical California State Lottery fan in United States is more male, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Florida Lottery.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the California State Lottery profile in United States.

Audience size
4.1M
in United States
Gender
44.3%♀
55.7% male
Age
40.4
average years
Country rank
#7920
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of California State Lottery

44.3% are female, 55.7% are male, average age 40.4.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for California State Lottery audience in United States
MetricValue
Female44.3%
Male55.7%
Average age40.4
Estimated audience size4,084,953
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the California State Lottery audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

95.4%

of the worldwide California State Lottery audience comes from United States.

Worldwide audience distribution share by country for California State Lottery
CountryShare
United States95.4%
Mexico0.8%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the California State Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

California State Lottery customers by region in United States
#RegionReachAffinity×
01California~3M23.58×
02Nevada~600K14.56×
03Hawaii~20K1.40×
04Arizona~60K0.78×
05Alaska~6K0.75×
06Vermont~5K0.69×
07Oregon~30K0.61×
08Utah~20K0.56×
09North Dakota~5K0.55×
10Idaho~10K0.53×
11New Hampshire~8K0.48×
12Maine~7K0.48×
13South Dakota~4K0.48×
14West Virginia~8K0.45×
15Montana~5K0.44×
16Louisiana~20K0.43×
17Rhode Island~6K0.43×
18Delaware~5K0.43×
19South Carolina~30K0.42×
20Washington~30K0.40×
21New Mexico~8K0.39×
22Washington, District of Columbia~5K0.38×
23Georgia~50K0.37×
24New York~80K0.35×
25Mississippi~10K0.35×
26Nebraska~7K0.34×
27Arkansas~10K0.31×
28Iowa~10K0.30×
29Kansas~9K0.30×
30Michigan~30K0.29×
31Connecticut~10K0.29×
32New Jersey~30K0.27×
33Missouri~20K0.27×
34Oklahoma~10K0.27×
35Alabama~10K0.26×
36Kentucky~10K0.26×
37Virginia~20K0.25×
38Colorado~20K0.25×
39Florida~60K0.24×
40Ohio~30K0.24×
41Maryland~20K0.23×
42Wisconsin~10K0.23×
43North Carolina~30K0.22×
44Tennessee~20K0.22×
45Texas~70K0.21×
46Indiana~20K0.21×
47Minnesota~10K0.21×
48Illinois~30K0.20×
49Pennsylvania~30K0.19×
50Massachusetts~10K0.19×
Fig. 06

Affinity by region

Affinity by region — California State Lottery, United States
0.19×1.00×23.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the California State Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for California State Lottery audience
#·InterestCategoryAffinity×
01Florida LotteryGames81.33×
02Nebraska LotteryGames56.38×
03Kool-AidFood & Beverages29.29×
04VelveetaFood & Beverages29.00×
05Úrsula CorberóMovies & TV23.38×
06LoteríaGames22.14×
07Raven-SymonéMovies & TV16.66×
08Michigan LotteryGames15.96×
09Bad SantaMovies & TV15.72×
10AeroméxicoTravel & Leisure14.53×
11Adam LevineMusic & Radio13.99×
12Pennsylvania LotteryGames10.71×
13Mega MillionsGames9.81×
14VolarisTravel & Leisure9.60×
15PowerballGames9.41×
16KTLAMovies & TV8.20×
17WhatsAppInternet & Social Media3.21×
18Panda ExpressFood & Beverages3.01×
19The UPS StoreShopping2.44×
20Planet FitnessSports2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the California State Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by California State Lottery audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.74×
Urban LifestyleOPEN1.70×
Need for SecurityCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by California State Lottery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
MindfulnessBALANCE0.76×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is California State Lottery's target market in United States?

California State Lottery's target market in United States covers an estimated 4,084,953 people, concentrated in California and Nevada.

02

What is the gender split and age of California State Lottery customers?

44.3% of the California State Lottery audience are female, 55.7% are male, with an average age of 40.4 years.

03

Which brands do California State Lottery fans like most?

California State Lottery fans show strongest brand affinity for Florida Lottery (81.33×), Powerball (9.41×), and Michigan Lottery (15.96×) over the country average.

04

Where do California State Lottery fans live in United States?

California State Lottery fans in United States are most concentrated in California (reach ~3M), Nevada (reach ~600K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do California State Lottery fans also like?

Beyond California State Lottery itself, the audience over-indexes on Powerball (9.41×), Michigan Lottery (15.96×), Mega Millions (9.81×), and Nebraska Lottery (56.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See California State Lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for California State Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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