California State Lottery Audience in United States

California State Lottery logo

California State Lottery has an estimated audience of 4,010,492 people in United States. 44.3% are female, 55.7% are male, average age 40.4. Top regions: California, Nevada, New York. Top brand affinities: Kendra Scott, Nipsey Hussle, Keenan Allen, Nebraska Cornhuskers football, Cam Ward.

The average California State Lottery fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Nevada, New York. Top brand affinities include Kendra Scott, Nipsey Hussle, Keenan Allen, with strongest over-indexing on Kendra Scott (17.72× the country average). Demographically, the California State Lottery audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of California State Lottery fans

Demographic split for California State Lottery audience in United States
MetricValue
Female44.3%
Male55.7%
Average age40.4
Estimated audience size4,010,492

Audience persona

The typical California State Lottery fan in United States is more male, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for California State Lottery in United States
RegionReachAffinity
California3,007,87023.96×
Nevada558,61314.4×
New York79,9410.36×
Texas74,8910.22×
Florida63,2090.23×
Arizona62,1160.76×
Georgia48,8660.4×
Michigan31,1600.3×
Washington30,9480.38×
New Jersey28,0170.27×
Oregon26,2390.57×
Ohio26,2250.21×
Illinois26,0650.2×
Hawaii24,9101.44×
South Carolina23,1770.38×
North Carolina22,6280.19×
Utah20,3070.57×
Virginia19,9900.2×
Pennsylvania19,7580.15×
Louisiana19,3380.37×
Missouri15,6590.24×
Tennessee13,8440.17×
Colorado12,3880.2×
Maryland12,3240.18×
Indiana11,8020.16×
Alabama10,4670.19×
Massachusetts10,4590.13×
Connecticut9,3350.23×
Kentucky8,8890.18×
Idaho8,0530.4×
Mississippi7,2580.22×
Minnesota6,7960.12×
Arkansas6,6180.2×
Oklahoma5,8270.13×
New Mexico5,2850.26×
Alaska5,2490.61×
Wisconsin4,3730.07×
Iowa4,0060.12×
Washington, District of Columbia3,2450.27×
Kansas3,1420.1×
Nebraska2,7600.14×
Montana2,4940.22×
South Dakota1,7320.19×
Rhode Island1,3530.11×
West Virginia1,3050.07×
Delaware1,2820.12×
New Hampshire1,2710.08×
Maine1,1010.08×
Wyoming8000.13×
North Dakota5790.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California State Lottery audience
BrandAffinityCategory
Kendra Scott17.72×Fashion & Accessoires
Nipsey Hussle19.99×Music & Radio
Keenan Allen20×Sports
Nebraska Cornhuskers football3.8×Sports
Cam Ward3.94×Sports
INQUIRER.net12.98×News
Jesse Plemons3.31×Movies & TV
Justice2.75×Politics & Society
Jaws5.02×Movies & TV
Nationality1.59×Politics & Society
Queens College, City University of New York5.42×Business & Career
San Pellegrino4.94×Food & Beverages
Panama2.28×Travel & Leisure
Leif Erikson Day8.03×Politics & Society
edureka21×Business & Career
Personality3.4×Business & Career
Charlamagne Tha God5.31×Movies & TV
Grammarly2.48×Business & Career
Urban horticulture1.77×Home & Garden
Halsey, Oregon4.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California State Lottery audience
TraitClusterScore
Quality AwarenessPREMIUM4.16
Urban LifestyleOPEN1.41
IndulgenceJOY1.18
Social Media UsageJOY1.16
Need for SecurityCONSERVATISM1.16
LGBTQ+ IdentityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for California State Lottery
CountryShare
United States95.7%
United Kingdom0.5%
Japan0.5%

See California State Lottery audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does California State Lottery have in United States?

California State Lottery has an estimated audience of 4,010,492 people in United States, concentrated in California and Nevada.

What is the gender split and age of California State Lottery fans?

44.3% of California State Lottery fans are female, 55.7% are male, with an average age of 40.4 years.

Which brands do California State Lottery fans like most?

California State Lottery fans show strongest brand affinity for Kendra Scott (17.72×), Nipsey Hussle (19.99×), and Keenan Allen (20×) over the country average.

Where do California State Lottery fans live in United States?

California State Lottery fans in United States are most concentrated in California (reach 3,007,870), Nevada (reach 558,613), and New York (reach 79,941). These three regions account for the largest share of the active audience.

What other brands do California State Lottery fans also like?

Beyond California State Lottery itself, the audience over-indexes on Nipsey Hussle (19.99×), Keenan Allen (20×), Nebraska Cornhuskers football (3.8×), and Cam Ward (3.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California State Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.