Kool-Aid Audience in United States

Kool-Aid logo

Kool-Aid has an estimated audience of 991,998 people in United States. 50.9% are female, 49.1% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Florida Lottery, New York Lottery, California State Lottery, SpaghettiOs, Velveeta.

The average Kool-Aid fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Florida Lottery, New York Lottery, California State Lottery, with strongest over-indexing on Florida Lottery (24.69× the country average). Demographically, the Kool-Aid audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Kool-Aid fans

Demographic split for Kool-Aid audience in United States
MetricValue
Female50.9%
Male49.1%
Average age36.6
Estimated audience size991,998

Audience persona

The typical Kool-Aid fan in United States is balanced, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Florida Lottery.

Top regions in United States

Top regions ranked by reach for Kool-Aid in United States
RegionReachAffinity
California124,8481.14×
Texas120,8541.42×
Florida64,3030.96×
New York59,6421.08×
Georgia39,3191.29×
Illinois36,2031.1×
North Carolina35,7021.2×
Pennsylvania32,6410.98×
Ohio31,2441.02×
Michigan27,7841.07×
Virginia26,9941.12×
New Jersey24,4870.97×
Tennessee21,0131.06×
Arizona20,8181.03×
Indiana19,6211.08×
Washington19,5540.98×
Massachusetts19,0010.97×
South Carolina17,4581.17×
Alabama17,3091.25×
Maryland16,4820.97×
Louisiana16,4551.29×
Missouri16,2001.01×
Kentucky14,0051.13×
Wisconsin13,3330.89×
Colorado13,3150.85×
Minnesota12,8950.91×
Oklahoma12,3011.12×
Mississippi10,4571.28×
Oregon10,3180.91×
Arkansas10,2271.25×
Nevada9,4610.99×
Nebraska9,2091.85×
Connecticut8,9730.9×
Iowa7,9310.97×
Kansas7,6210.97×
Utah7,1010.8×
New Mexico4,6350.93×
West Virginia4,3770.95×
Hawaii3,8610.91×
Idaho3,7250.75×
New Hampshire2,7820.71×
Rhode Island2,7410.87×
Delaware2,7381×
Washington, District of Columbia2,7240.91×
Maine2,7030.76×
South Dakota1,9550.85×
Montana1,7880.65×
Alaska1,6770.79×
North Dakota1,5650.77×
Vermont1,1120.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kool-Aid audience
BrandAffinityCategory
Florida Lottery24.69×Games
New York Lottery22.88×Games
California State Lottery29.29×Games
SpaghettiOs95.68×Food & Beverages
Velveeta54.33×Food & Beverages
Lords of Dogtown46.33×Movies & TV
Fresca39.23×Food & Beverages
Panda Express4.32×Food & Beverages
Dollar General3.29×Shopping
Fred Meyer7.81×Shopping
A&W Root Beer43.84×Food & Beverages
Thorntons19.32×Food & Beverages
Chef Boyardee29.44×Food & Beverages
Million Dollar Arm63.16×Movies & TV
Takis12.89×Food & Beverages
Dollar Tree2.77×Shopping
Dutch Bros. Coffee5.6×Food & Beverages
Invention3.67×Business & Career
Capri Sun20.48×Food & Beverages
Lee Iacocca24.35×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kool-Aid audience
TraitClusterScore
Risk AppetiteTHRILL2.05
Convenience OrientationPREMIUM1.9
IndulgenceJOY1.79
Career OrientationPOWER1.74
Luxury OrientationPREMIUM1.72
Price SensitivityPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Kool-Aid
CountryShare
United States37.8%
Brazil5.5%
Mexico4.6%

See Kool-Aid audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Kool-Aid have in United States?

Kool-Aid has an estimated audience of 991,998 people in United States, concentrated in California and Texas.

What is the gender split and age of Kool-Aid fans?

50.9% of Kool-Aid fans are female, 49.1% are male, with an average age of 36.6 years.

Which brands do Kool-Aid fans like most?

Kool-Aid fans show strongest brand affinity for Florida Lottery (24.69×), New York Lottery (22.88×), and California State Lottery (29.29×) over the country average.

Where do Kool-Aid fans live in United States?

Kool-Aid fans in United States are most concentrated in California (reach 124,848), Texas (reach 120,854), and Florida (reach 64,303). These three regions account for the largest share of the active audience.

What other brands do Kool-Aid fans also like?

Beyond Kool-Aid itself, the audience over-indexes on New York Lottery (22.88×), California State Lottery (29.29×), SpaghettiOs (95.68×), and Velveeta (54.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kool-Aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.