Rascasse Audience Intelligence

Wood block Audience in United States

A data profile of the people who buy, follow and care about Wood block in United States — modelled from more than twelve digital signal sources. Wood block has an estimated audience of 792,754 people in United States.

The average Wood block fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lumber Liquidators, Circular saw, Sudoku, with strongest over-indexing on Lumber Liquidators (75.56× the country average).

Demographically, the Wood block audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wood block fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Lumber Liquidators.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wood block profile in United States.

Audience size
793K
in United States
Gender
47.4%
52.6% male
Age
42.0
average years
Country rank
#27636
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wood block fans

47.4% are female, 52.6% are male, average age 42.0.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Wood block audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.0
Estimated audience size792,754
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Wood block audience in United States
Age bracketShare%
16-1922%
20-2912%
30-3914%
40-4918%
50+34%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Wood block audience comes from United States.

Worldwide audience distribution share by country for Wood block
CountryShare
United States26.0%
Brazil9.1%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wood block audience in United States is strongest.

Fig. 05

Top regions by affinity

Wood block fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.25×
02Utah~8K1.17×
03New Hampshire~4K1.13×
04Texas~70K1.10×
05Massachusetts~20K1.08×
06Wisconsin~10K1.08×
07Kansas~7K1.08×
08Missouri~10K1.07×
09Connecticut~8K1.07×
10Maine~3K1.07×
11Ohio~30K1.04×
12Michigan~20K1.04×
13Indiana~10K1.04×
14Oregon~9K1.04×
15Iowa~7K1.04×
16Pennsylvania~30K1.03×
17Oklahoma~9K1.03×
18Arkansas~7K1.03×
19Rhode Island~3K1.03×
20Illinois~30K1.02×
21Virginia~20K1.02×
22Kentucky~10K1.02×
23Nebraska~4K1.02×
24New York~40K1.01×
25North Carolina~20K1.01×
26Idaho~4K1.01×
27New Mexico~4K1.01×
28North Dakota~2K1.01×
29Vermont~1K1.01×
30California~90K1.00×
31Tennessee~20K1.00×
32Maryland~10K1.00×
33Minnesota~10K1.00×
34Alabama~10K0.99×
35West Virginia~4K0.99×
36South Dakota~2K0.99×
37Georgia~20K0.98×
38Louisiana~10K0.98×
39New Jersey~20K0.97×
40Mississippi~6K0.96×
41Alaska~2K0.96×
42Colorado~10K0.95×
43South Carolina~10K0.95×
44Montana~2K0.95×
45Hawaii~3K0.94×
46Arizona~20K0.93×
47Delaware~2K0.90×
48Washington, District of Columbia~2K0.89×
49Nevada~6K0.82×
50Florida~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Wood block, United States
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wood block audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wood block audience
#·InterestCategoryAffinity×
01Lumber LiquidatorsShopping75.56×
02Circular sawHome & Garden44.69×
03SudokuGames23.47×
04Matco ToolsHome & Garden22.75×
05Puzzle video gamesGames5.82×
06FreewareTechnology & Electronics5.06×
07Local newsNews3.75×
08Breaking newsMovies & TV3.43×
09WalmartShopping3.02×
10Donald TrumpPolitics & Society2.95×
11InsuranceBusiness & Career2.93×
12PinterestInternet & Social Media2.92×
13EBayShopping2.91×
14SmartphonesTechnology & Electronics2.86×
15XInternet & Social Media2.80×
16Home improvementHome & Garden2.72×
17RecipesFood & Beverages2.72×
18CookingFood & Beverages2.61×
19Alcoholic beveragesFood & Beverages2.59×
20MedicineBusiness & Career2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wood block audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Wood block audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
DIY MentalityTHRILL1.79×
IndividualismJOY1.69×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Wood block audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Wood block have in United States?

Wood block has an estimated audience of 792,754 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wood block fans?

47.4% of Wood block fans are female, 52.6% are male, with an average age of 42.0 years.

03

Which brands do Wood block fans like most?

Wood block fans show strongest brand affinity for Lumber Liquidators (75.56×), Circular saw (44.69×), and Sudoku (23.47×) over the country average.

04

Where do Wood block fans live in United States?

Wood block fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wood block fans also like?

Beyond Wood block itself, the audience over-indexes on Circular saw (44.69×), Sudoku (23.47×), Donald Trump (2.95×), and Puzzle video games (5.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wood block. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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