Matco Tools Audience in United States

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Matco Tools has an estimated audience of 1,240,772 people in United States. 13.0% are female, 87.0% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: AutoZone, O'Reilly Auto Parts, Multi-tool, Toyota Center, Wood (magazine).

The average Matco Tools fan in United States is 43.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AutoZone, O'Reilly Auto Parts, Multi-tool, with strongest over-indexing on AutoZone (5.62× the country average). Demographically, the Matco Tools audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Matco Tools fans

Demographic split for Matco Tools audience in United States
MetricValue
Female13.0%
Male87.0%
Average age43.5
Estimated audience size1,240,772

Audience persona

The typical Matco Tools fan in United States is more male, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Matco Tools in United States
RegionReachAffinity
Texas123,5171.16×
California94,8610.7×
Florida60,7340.72×
Illinois45,7981.11×
Ohio44,7811.17×
Georgia39,6311.04×
North Carolina38,1741.02×
New York33,2920.48×
Tennessee31,3041.26×
Pennsylvania30,8340.74×
Indiana27,8881.23×
Wisconsin27,7681.49×
Michigan26,8130.83×
Virginia25,0610.83×
Arizona25,0500.99×
Alabama22,5991.3×
Missouri21,9081.1×
Colorado20,6911.06×
Minnesota20,0051.13×
Washington19,8960.8×
Oklahoma18,8151.37×
South Carolina18,0580.97×
Maryland16,5900.78×
New Jersey15,6470.5×
Kentucky14,7590.95×
Arkansas14,0531.37×
Iowa14,0411.37×
Louisiana14,0080.88×
Utah11,2291.01×
Mississippi11,1731.09×
Oregon9,4950.67×
Connecticut9,3510.75×
Nevada9,3180.78×
Idaho8,6731.39×
Kansas8,4960.87×
Massachusetts7,6290.31×
New Mexico7,3101.17×
Nebraska6,5011.04×
West Virginia6,4641.12×
South Dakota5,3511.87×
Hawaii5,2910.99×
North Dakota5,2532.06×
Montana4,4971.31×
Alaska3,9171.48×
Wyoming3,5841.95×
Delaware2,3910.7×
New Hampshire2,3160.47×
Maine2,1320.48×
Vermont1,5310.7×
Washington, District of Columbia9930.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matco Tools audience
BrandAffinityCategory
AutoZone5.62×Cars & Mobility
O'Reilly Auto Parts7.63×Cars & Mobility
Multi-tool10.07×Home & Garden
Toyota Center62.34×Sports
Wood (magazine)23.87×Business & Career
Menards5.36×Home & Garden
Harbor Freight Tools9.54×Home & Garden
Snap-on21.34×Home & Garden
Screw11.39×Home & Garden
Advance Auto Parts6.3×Cars & Mobility
Yale School of Medicine55.08×
Power tool5.07×Home & Garden
Tractor Supply Company5.65×Shopping
Mac Tools28.8×Home & Garden
Stanley Black & Decker16.95×Home & Garden
Gone in 60 Seconds (2000 film)26.89×Movies & TV
Klein Tools19.65×Home & Garden
Cutting tool (machining)8.97×Home & Garden
Ryobi14.52×Cars & Mobility
Milwaukee Electric Tool Corporation14.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matco Tools audience
TraitClusterScore
Need for SecurityCONSERVATISM2.22
PatriotismCONSERVATISM1.9
Quality AwarenessPREMIUM1.56
DIY MentalityTHRILL1.47
Convenience OrientationPREMIUM1.41
Pet OwnershipJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Matco Tools
CountryShare
United States70.8%
Canada5.5%
United Kingdom4.1%

See Matco Tools audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Matco Tools have in United States?

Matco Tools has an estimated audience of 1,240,772 people in United States, concentrated in Texas and California.

What is the gender split and age of Matco Tools fans?

13.0% of Matco Tools fans are female, 87.0% are male, with an average age of 43.5 years.

Which brands do Matco Tools fans like most?

Matco Tools fans show strongest brand affinity for AutoZone (5.62×), O'Reilly Auto Parts (7.63×), and Multi-tool (10.07×) over the country average.

Where do Matco Tools fans live in United States?

Matco Tools fans in United States are most concentrated in Texas (reach 123,517), California (reach 94,861), and Florida (reach 60,734). These three regions account for the largest share of the active audience.

What other brands do Matco Tools fans also like?

Beyond Matco Tools itself, the audience over-indexes on O'Reilly Auto Parts (7.63×), Multi-tool (10.07×), Toyota Center (62.34×), and Wood (magazine) (23.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matco Tools. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.