Snap-on Audience in United States
Snap-on has an estimated audience of 2,213,301 people in United States. 21.1% are female, 78.9% are male, average age 42.7. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, PSV Eindhoven, Harbor Freight Tools.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Snap-on audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Patriotism.
Category: Home & Garden · Type: Brand
Demographics of Snap-on fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 42.7 |
| Estimated audience size | 2,213,301 |
Audience persona
The typical Snap-on fan in United States is more male, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| PSV Eindhoven | 50.61× | Sports |
| Harbor Freight Tools | 12.81× | Home & Garden |
| Singer-songwriter | 5.51× | Music & Radio |
| Stitch! | 13.22× | Movies & TV |
| AutoZone | 4.73× | Cars & Mobility |
| ConocoPhillips | 19.69× | Business & Career |
| Income tax | 13.19× | Business & Career |
| Advance Auto Parts | 6.36× | Cars & Mobility |
| O'Reilly Auto Parts | 5.17× | Cars & Mobility |
| Ryobi | 14.53× | Cars & Mobility |
| Klein Tools | 18.19× | Home & Garden |
| Dremel | 20.38× | Home & Garden |
| Plaster | 13.73× | Health |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Love's Travel Stops & Country Stores | 9.47× | Shopping |
| Paul Stanley | 16.86× | Music & Radio |
| Staples (Canada) | 3.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| Patriotism | CONSERVATISM | 1.46 |
| Need for Security | CONSERVATISM | 1.46 |
| DIY Mentality | THRILL | 1.44 |
| Career Orientation | POWER | 1.26 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.9% |
| United Kingdom | 8.0% |
| Canada | 6.0% |
See Snap-on audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Snap-on. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.