Snap-on Audience in United States
Snap-on has an estimated audience of 2,213,301 people in United States. 21.1% are female, 78.9% are male, average age 42.7. Top brand affinities: Israel, Calvary Chapel, Minnesota, WESH, Urban Outfitters.
Top brand affinities include Israel, Calvary Chapel, Minnesota, with strongest over-indexing on Israel (3.26× the country average). Demographically, the Snap-on audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Patriotism.
Category: Home & Garden · Type: Brand
Demographics of Snap-on fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 42.7 |
| Estimated audience size | 2,213,301 |
Audience persona
The typical Snap-on fan in United States is more male, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.26× | Travel & Leisure |
| Calvary Chapel | 14.62× | Politics & Society |
| Minnesota | 1.77× | Travel & Leisure |
| WESH | 4.82× | Movies & TV |
| Urban Outfitters | 1.84× | Shopping |
| ABC 7 Chicago | 4.12× | Movies & TV |
| MK | 3.39× | Music & Radio |
| Nebraska Cornhuskers football | 2.5× | Sports |
| N1 road (South Africa) | 2.84× | Travel & Leisure |
| Jesse Plemons | 2.24× | Movies & TV |
| Ernest Cline | 14.53× | Literature |
| WESH 2 News | 2.71× | Movies & TV |
| Hog Hunting | 1.82× | Sports |
| WFTV | 3× | Movies & TV |
| Glossier | 2.66× | Beauty & Wellness |
| Keith Stanfield | 3.09× | Movies & TV |
| Hebe | 3.06× | Home & Garden |
| Voltron: Legendary Defender | 6.94× | Movies & TV |
| Arrietty | 6.05× | Movies & TV |
| edureka | 14.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| Patriotism | CONSERVATISM | 1.46 |
| Need for Security | CONSERVATISM | 1.46 |
| DIY Mentality | THRILL | 1.44 |
| Career Orientation | POWER | 1.26 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.9% |
| United Kingdom | 8.0% |
| Canada | 6.0% |
See Snap-on audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Snap-on. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.