Rascasse Audience Intelligence

ConocoPhillips Target Market in United States

A data profile of the people who buy, follow and care about ConocoPhillips in United States — modelled from more than twelve digital signal sources. ConocoPhillips has an estimated audience of 3,298,212 people in United States.

#991among Brand in United States#804in Business & Career

The average ConocoPhillips fan in United States is 28.2 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, Texas, Montana.

Top brand affinities include Gas tungsten arc welding, Lathe, Mortar (masonry), with strongest over-indexing on Gas tungsten arc welding (32.43× the country average).

Demographically, the ConocoPhillips audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ConocoPhillips fan in United States is more female, around 28.2 years old, with strong Patriotism tendencies and a notable affinity for Gas tungsten arc welding.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ConocoPhillips profile in United States.

Audience size
3.3M
in United States
Gender
58.1%♀
41.9% male
Age
28.2
average years
Country rank
#9486
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ConocoPhillips

58.1% are female, 41.9% are male, average age 28.2.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for ConocoPhillips audience in United States
MetricValue
Female58.1%
Male41.9%
Average age28.2
Estimated audience size3,298,212
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the ConocoPhillips audience in United States
Age bracketShare%
16-1952%
20-2922%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

86.8%

of the worldwide ConocoPhillips audience comes from United States.

Worldwide audience distribution share by country for ConocoPhillips
CountryShare
United States86.8%
Canada1.6%
Brazil1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ConocoPhillips audience in United States is strongest.

Fig. 05

Top regions by affinity

ConocoPhillips customers by region in United States
#RegionReachAffinity×
01Montana~100K11.92×
02Colorado~500K8.95×
03Wyoming~30K5.83×
04South Dakota~20K3.25×
05Oklahoma~90K2.58×
06Missouri~100K1.97×
07Kansas~50K1.96×
08Idaho~30K1.88×
09Alaska~10K1.78×
10New Mexico~20K1.35×
11Nevada~30K1.05×
12North Dakota~7K0.98×
13Nebraska~10K0.87×
14New Jersey~70K0.84×
15Washington~50K0.84×
16Arkansas~20K0.79×
17Texas~200K0.72×
18Utah~20K0.59×
19Iowa~10K0.56×
20Pennsylvania~60K0.53×
21Vermont~3K0.52×
22Rhode Island~4K0.40×
23New York~70K0.39×
24West Virginia~6K0.39×
25Louisiana~20K0.38×
26Maine~4K0.38×
27New Hampshire~5K0.37×
28Hawaii~5K0.35×
29Arizona~20K0.33×
30Delaware~3K0.32×
31Indiana~20K0.29×
32Mississippi~7K0.26×
33Illinois~20K0.23×
34Kentucky~8K0.20×
35Oregon~8K0.20×
36South Carolina~9K0.18×
37Connecticut~6K0.17×
38Alabama~7K0.16×
39Tennessee~10K0.15×
40Wisconsin~7K0.15×
41Minnesota~7K0.15×
42Massachusetts~9K0.14×
43Maryland~8K0.14×
44Ohio~10K0.13×
45Michigan~10K0.13×
46Virginia~10K0.13×
47North Carolina~10K0.12×
48Georgia~10K0.11×
49California~30K0.09×
50Florida~20K0.09×
Fig. 06

Affinity by region

Affinity by region — ConocoPhillips, United States
0.09×1.00×11.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ConocoPhillips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ConocoPhillips audience
#·InterestCategoryAffinity×
01Power Rangers TurboMovies & TV106.08×
02Saudi AramcoCars & Mobility85.11×
03LukoilCars & Mobility55.97×
04Petroleum engineeringBusiness & Career46.96×
05Mortar (masonry)Topic38.46×
06Arc weldingHome & Garden33.58×
07Gas tungsten arc weldingBusiness & Career32.43×
08PlasterHealth32.31×
09LatheHome & Garden31.04×
10Building insulation materialsHome & Garden27.18×
11Snap-onHome & Garden24.07×
12Building insulationHome & Garden17.62×
13SunocoCars & Mobility14.41×
14Love's Travel Stops & Country StoresShopping12.96×
15Industrial engineeringBusiness & Career12.95×
16Chevron CorporationHome & Garden12.20×
17BPCars & Mobility11.71×
18Harbor Freight ToolsHome & Garden10.59×
19Ted CruzPolitics & Society10.36×
20Speedway LLCFood & Beverages10.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ConocoPhillips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ConocoPhillips audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
SustainabilityBALANCE1.32×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ConocoPhillips audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SpiritualityBALANCE0.86×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ConocoPhillips's target market in United States?

ConocoPhillips's target market in United States covers an estimated 3,298,212 people, concentrated in Colorado and Texas.

02

What is the gender split and age of ConocoPhillips customers?

58.1% of the ConocoPhillips audience are female, 41.9% are male, with an average age of 28.2 years.

03

Which brands do ConocoPhillips fans like most?

ConocoPhillips fans show strongest brand affinity for Gas tungsten arc welding (32.43×), Lathe (31.04×), and Mortar (masonry) (38.46×) over the country average.

04

Where do ConocoPhillips fans live in United States?

ConocoPhillips fans in United States are most concentrated in Colorado (reach ~500K), Texas (reach ~200K), and Montana (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do ConocoPhillips fans also like?

Beyond ConocoPhillips itself, the audience over-indexes on Lathe (31.04×), Mortar (masonry) (38.46×), Plaster (32.31×), and Power Rangers Turbo (106.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See ConocoPhillips audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ConocoPhillips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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