Lathe Audience in United States

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Lathe has an estimated audience of 3,719,253 people in United States. 14.9% are female, 85.1% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Vocal harmony, Product design, Grinch, Historic site.

The average Lathe fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Vocal harmony, Product design, with strongest over-indexing on Urban Outfitters (5.61× the country average). Demographically, the Lathe audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lathe fans

Demographic split for Lathe audience in United States
MetricValue
Female14.9%
Male85.1%
Average age37.9
Estimated audience size3,719,253

Audience persona

The typical Lathe fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Lathe in United States
RegionReachAffinity
California424,0991.04×
Texas280,2260.88×
Florida195,1610.78×
New York194,3310.94×
Pennsylvania125,2141×
Illinois120,4880.97×
Ohio108,4410.95×
North Carolina102,9980.92×
Michigan101,1451.04×
Georgia98,2710.86×
Washington96,0311.29×
Massachusetts88,1101.2×
Virginia86,8380.96×
New Jersey71,1640.75×
Arizona69,8700.92×
Indiana69,3091.02×
Tennessee68,3770.92×
Colorado67,0341.14×
Missouri60,9941.02×
Wisconsin60,3641.08×
Minnesota58,6001.1×
Maryland55,3860.87×
Oregon53,1171.25×
Alabama49,3940.95×
South Carolina48,6150.87×
Kentucky44,8800.96×
Utah44,7321.34×
Louisiana41,3810.86×
Oklahoma40,5560.98×
Connecticut39,6001.06×
Iowa33,1411.08×
Kansas30,7961.05×
Arkansas28,3840.93×
Nevada27,3590.76×
Idaho22,5641.21×
Mississippi21,8530.71×
Nebraska19,3461.04×
New Mexico17,1380.92×
New Hampshire16,3701.12×
West Virginia15,6430.9×
Maine15,6161.17×
Hawaii15,2090.95×
Montana12,5161.21×
Washington, District of Columbia11,1901×
Rhode Island11,0380.93×
Alaska9,1731.15×
South Dakota8,3340.97×
Vermont7,9081.21×
North Dakota7,7801.02×
Delaware6,6310.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lathe audience
BrandAffinityCategory
Urban Outfitters5.61×Shopping
Vocal harmony10.61×Music & Radio
Product design3.54×Business & Career
Grinch5.13×Movies & TV
Historic site5.07×Arts & Culture
Governor of Michigan7.73×Politics & Society
Voter registration4.74×Politics & Society
Minnesota1.71×Travel & Leisure
Fairy godmother7.11×Literature
Calvary Chapel8.69×Politics & Society
Hipster8.48×Politics & Society
N1 road (South Africa)3.49×Travel & Leisure
Goop4.35×Internet & Social Media
Nebraska Cornhuskers football2.91×Sports
Wok5×Food & Beverages
Hibachi5.93×Food & Beverages
Monogram2.68×Home & Garden
El Paso County, Colorado8.81×Travel & Leisure
Home staging3.38×Home & Garden
Cherish (group)6.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lathe audience
TraitClusterScore
PatriotismCONSERVATISM2.99
Need for SecurityCONSERVATISM2.05
DIY MentalityTHRILL1.86
IndividualismJOY1.84
Risk AppetiteTHRILL1.59
Pet OwnershipJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Lathe
CountryShare
United States24.3%
Germany5.6%
Japan5.3%

See Lathe audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lathe have in United States?

Lathe has an estimated audience of 3,719,253 people in United States, concentrated in California and Texas.

What is the gender split and age of Lathe fans?

14.9% of Lathe fans are female, 85.1% are male, with an average age of 37.9 years.

Which brands do Lathe fans like most?

Lathe fans show strongest brand affinity for Urban Outfitters (5.61×), Vocal harmony (10.61×), and Product design (3.54×) over the country average.

Where do Lathe fans live in United States?

Lathe fans in United States are most concentrated in California (reach 424,099), Texas (reach 280,226), and Florida (reach 195,161). These three regions account for the largest share of the active audience.

What other brands do Lathe fans also like?

Beyond Lathe itself, the audience over-indexes on Vocal harmony (10.61×), Product design (3.54×), Grinch (5.13×), and Historic site (5.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lathe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.