Rascasse Audience Intelligence

Lathe Audience in United States

Name: Lathe — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lathe in United States — modelled from more than twelve digital signal sources. Lathe has an estimated audience of 3,719,253 people in United States.

#4504among Topic in United States #556in Home & Garden

The average Lathe fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include ConocoPhillips, Renewable energy, Sustainable energy, with strongest over-indexing on ConocoPhillips (31.04× the country average).

Demographically, the Lathe audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lathe fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for ConocoPhillips.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lathe profile in United States.

Audience size

3.7M

in United States

Gender

14.9%♀

85.1% male

Age

37.9

average years

Country rank

#8556

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lathe fans

14.9% are female, 85.1% are male, average age 37.9.

Fig. 02

Gender split

14.9%

Female

85.1%

Male

Demographic split for Lathe audience in United States
Metric	Value
Female	14.9%
Male	85.1%
Average age	37.9
Estimated audience size	3,719,253

Fig. 03

Age distribution

Age distribution of the Lathe audience in United States
Age bracket	Share	%
16-19		22%
20-29		20%
30-39		21%
40-49		20%
50+		17%

Fig. 04

Worldwide distribution

24.3%

of the worldwide Lathe audience comes from United States.

Worldwide audience distribution share by country for Lathe
Country	Share
United States	24.3%
Germany	5.6%
Japan	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lathe audience in United States is strongest.

Fig. 05

Top regions by affinity

Lathe fans by region: top regions in United States
#	Region	Reach	×
01	Utah	~40K	1.30×
02	Massachusetts	~90K	1.22×
03	Washington	~90K	1.21×
04	Vermont	~8K	1.21×
05	Oregon	~50K	1.19×
06	Alaska	~9K	1.16×
07	Maine	~20K	1.15×
08	Montana	~10K	1.15×
09	Idaho	~20K	1.14×
10	New Hampshire	~20K	1.14×
11	Minnesota	~60K	1.09×
12	Connecticut	~40K	1.09×
13	Iowa	~30K	1.09×
14	Wisconsin	~60K	1.08×
15	North Dakota	~8K	1.08×
16	Colorado	~60K	1.06×
17	Nebraska	~20K	1.05×
18	Kansas	~30K	1.04×
19	Pennsylvania	~100K	1.02×
20	South Dakota	~9K	1.02×
21	Virginia	~90K	1.00×
22	Missouri	~60K	1.00×
23	Rhode Island	~10K	1.00×
24	Michigan	~100K	0.99×
25	Indiana	~70K	0.99×
26	California	~400K	0.98×
27	Hawaii	~20K	0.98×
28	Illinois	~100K	0.97×
29	Arkansas	~30K	0.97×
30	West Virginia	~20K	0.97×
31	Washington, District of Columbia	~10K	0.97×
32	North Carolina	~100K	0.95×
33	Oklahoma	~40K	0.95×
34	New York	~200K	0.94×
35	Ohio	~100K	0.94×
36	Kentucky	~40K	0.94×
37	Alabama	~50K	0.92×
38	Tennessee	~70K	0.91×
39	Arizona	~70K	0.88×
40	South Carolina	~50K	0.88×
41	Louisiana	~40K	0.88×
42	New Mexico	~20K	0.88×
43	Texas	~300K	0.87×
44	Georgia	~100K	0.87×
45	Maryland	~60K	0.87×
46	Delaware	~8K	0.82×
47	New Jersey	~80K	0.81×
48	Mississippi	~20K	0.79×
49	Florida	~200K	0.74×
50	Nevada	~30K	0.73×

Affinity by region — Lathe, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lathe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lathe audience
#	Interest	Category	×
01	ConocoPhillips	Business & Career	31.04×
02	Makita	Home & Garden	9.68×
03	Sustainable energy	Home & Garden	7.77×
04	Lawn mower	Home & Garden	7.30×
05	Renewable energy	Business & Career	7.21×
06	3D printing	Technology & Electronics	6.93×
07	Harbor Freight Tools	Home & Garden	6.11×
08	Robotics	Technology & Electronics	6.10×
09	Automobile repair shop	Cars & Mobility	5.91×
10	Multi-tool	Home & Garden	5.82×
11	Motorboat	Cars & Mobility	5.66×
12	Solar energy	Home & Garden	5.51×
13	FedEx	Business & Career	4.89×
14	Mechanical engineering	Business & Career	4.36×
15	Hardware store	Home & Garden	4.29×
16	Discount Tire	Shopping	3.93×
17	Mortgage loans	Business & Career	3.22×
18	Plumbing	Home & Garden	3.19×
19	Planet Fitness	Sports	3.05×
20	Furniture	Home & Garden	1.96×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lathe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Lathe audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	3.70×
Individualism	JOY	2.49×
Convenience Orientation	PREMIUM	2.28×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Lathe audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.62×
Mindfulness	BALANCE	0.65×
Creativity	OPEN	0.72×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Lathe have in United States?

Lathe has an estimated audience of 3,719,253 people in United States, concentrated in California and Texas.

What is the gender split and age of Lathe fans?

14.9% of Lathe fans are female, 85.1% are male, with an average age of 37.9 years.

Which brands do Lathe fans like most?

Lathe fans show strongest brand affinity for ConocoPhillips (31.04×), Renewable energy (7.21×), and Sustainable energy (7.77×) over the country average.

Where do Lathe fans live in United States?

Lathe fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Lathe fans also like?

Beyond Lathe itself, the audience over-indexes on Renewable energy (7.21×), Sustainable energy (7.77×), Solar energy (5.51×), and Lawn mower (7.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lathe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lathe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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